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True to Yourself: Leading a Values-Based Business (Social Venture Network Series) Paperback – July 12, 2006
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From the Publisher
"If you want to build a values-based business, as I did with Kinko's, Mark Albion provides you with the practical know-how to avoid mistakes and lead your company's growth." Paul Orfalea, Founder and Chairperson Emeritus, Kinko's
"If you want to build a business with social conscience, a company that reflects your core values and that people are proud to work for, True to Yourself will help you pour your heart into doing just that." Howard Schultz, Chairman, Starbucks Coffee Company
"There has never been a more important moment for leadership from women. It is critical that we have equality in business as well as education and politics, as women recognize the social and environmental challenges we face and develop the courage to confront them. True to Yourself offers the practical guidance and support to allow women to meet these exhilarating challenges and help others working with them do the same." Susie Tompkins Buell, Cofounder and Chairperson Emeritus, Esprit Clothing Company
Top Customer Reviews
(Berrett-Koehler Publishers-Social Venture Network Series)
In a time when big business has shown its worst side and the general reputation of businessmen is on a par with lawyers in terms of mistrust, reading True to Yourself is like a fresh breeze blowing through a polluted fog. While its easy to point fingers and look at what's wrong which mainstream media does so well, its quite another thing to look at what's right with business and explore the leading edge of business practices based in the integration of head and heart.
Mark Albion was the Marketing Professor at Harvard for fifteen years and was dubbed by Business Week with "the savior of b-school souls." Mark was profiled on 60 Minutes and praised by leaders as diverse as Ronald Reagan and Mother Theresa. He has played business roles including employee, serial entrepreneur, consultant and most recently, the best-selling author of Making a Life, Making a Living and its newsletter read by thousands of subscribers in 87 countries. So Mark knows wherof he speaks. He helped form Students for Social Responsibility which has morphed into Net Imapct a vibrant organization of 7000+ socially responsible MBA's with 120 national chapters. He is a member of the Social Venture Network (svn.org), an organization of socially responsible entrepreneurs and philanthropists.
As Warren Buffet recently demonstrated, business is not all about greed. In fact, the tide is turning with the world's largest corporation, Wal-Mart recently hiring a CEO and empowering him to move the company as fast as possible towards becoming sustainable.Read more ›
As I was reading "True to Yourself," snippets from some of my favorite songs danced through my head ..... "I Gotta be Me" and "I Did it My Way," among others. In business I have often felt like a peacock in the land of penguins, so the messages of "True to Yourself" resonated deep within me -- reassuring me that not only can I survive as an entrepreneur, I can THRIVE by being authentically myself and holding fast to the values and principles that are important to me.
Anyone who is feeling discouraged by the pressues of business and feeling like you're forced to compromise your ethics, values, and personal beliefs would find "True to Yourself" a breath of fresh air! It should be required reading for all students in Entrepreneur Programs in universities across the country -- beginning with Harvard.
Perhaps the Devil does wear Prada (or Armani) but YOU don't need to -- you can wear your Birkenstocks and build a thriving, successful business!
Mark Albion's new book builds on his previous best-seller and teaches us all how to make a living while building a wonder life!
This book is easy reading and much of what he extolls seems common sense. Who needs to be told about the necessity for transparency, sustainability and responsibility? However, it never hurts to be reminded of these important concepts that we tend to forget so soon.
The core of the book consists of five chapters where he talks about the important leadership practices of entrepreneurs who are doing things differently. And here is where his book suffers from a flaw that most books of this type share. For example, one of the practices is to "communicate with care". He gives you questions to ask yourself to figure out if you if you are a good communicator and to improve your communication skills. Questions such as "Do you know how your employees like to receive different types of messages?" and "Are you clear and consistent?"
However, he does not tell you how to find out how your employees want to receive messages or how to figure out if employees think you are clear and consistent. So quite a bit of what he says seems important, but does not leave you better equipped to actually do it.Read more ›
Most Recent Customer Reviews
Having read a number of leadership books over the last 10 years I was eagerly anticipating "true to yourself." What a disappointment. Read morePublished on March 3, 2010 by sonterra
This unique book shows the way to build an organization with a value-based way of working with everyone it impacts: employees, customers, community members. Read morePublished on January 12, 2009 by Yvette Borcia and Gerry Stern
Mark Albion explains a very contemporary balancing act: how to run a business based on values and still make a profit. Read morePublished on March 10, 2008 by Rolf Dobelli
This book gives good insight on how to build a successful business that goes beyond just profitability. Read morePublished on April 22, 2007 by Joseph Morgan
Poor. It consists of fillers and redundancies that could hypothetically be widdled down to a small pamphlet. Read morePublished on February 17, 2007 by Stephen J. Brink
Great information and I will use in my life. Thank you Dr. Mark Albion, you are the best!!!!Published on January 11, 2007 by Daran Grimm
While most of my Babson classmates are pursuing jobs in the corporate sector, I am working on a business plan for a values-based business which I hope to start after graduation... Read morePublished on November 21, 2006 by Derek Marin
TRUE TO YOURSELF: LEADING A VALUES-BASED BUSINESS adds to others in 'The social Venture Network' series, but stands well alone as a detailed analysis of how to build the kind of... Read morePublished on November 6, 2006 by Midwest Book Review