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For those whose dreams involve using a small business "as a force for social change," entrepreneur Albion offers encouragement and valuable counsel. The second entry in the publisher's Social Venture Network series, this is a guide to leading "a company that reflects your values" and, along the way, building "a better world for us all." Assuming that the reader is already a believer, but just isn't sure how to reconcile principle and practice, Albion frames his advice in terms of compassionate, socially responsible leadership, though a lot of it is just plain good management. It's about how to build a company with the right priorities from the beginning, not just adding a veneer of responsibility. The book is grounded in the voices of earnest entrepreneurs and unusual case studies you don't see in every business book—including stories of failure as well as of success. While some readers may find Albion insufficiently hard-nosed ("It's better to fail trying to do what you really care about," he writes, "than to succeed at something else"), his sincerity is undeniably compelling. (July)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Many leaders of small businesses want to serve the common good, but everyday pressures can make that extremely difficult. What tools are available to lead an organization that's obligated to more than the financial bottom line? Utilizing a sleek, condensed format, "True to Yourself provides potent, practical advice for leaders looking to make their small business profitable and sustainable. Arguing that small-business leaders that look beyond the bottom-line are not only more fulfilled, but also more successful, author Mark Albion shows how by embodying competence, commitment, and compassion any small businessperson can lead more effectively. A series of five best practices forms the basis of a full plan to that shows readers how to bring the three C's to their business. Equally useful for those starting out or veterans of many years, "True to Yourself reveals tried-and-true methods for keeping a values-based business on track.
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