Trump 101: The Way to Success (Hardcover)

by Donald J. Trump (Author), Meredith McIver (Contributor) "I love real estate, making deals, building great projects, and hosting The Apprentice..." (more)
Key Phrases: The Apprentice, Trump Organization, Readers of the Trump University Blog (more...)

Editorial Reviews

From Booklist
This collection of Trump's wisdom, inspiration, and advice is organized around 20 distinctive motivational themes, including "Don't Waste Your Life on Work You Don't Love," "Set the Bar High," "Tough It Out: Be Persistent," "The Proof Is in the Doing: Learn by Doing and Taking Risks," "Your Gut Is Your Best Advisor: Listen to Your Instincts," "Negotiate to Win: Use Diplomacy," "Swim against the Tide: The Comfort Zone Can Pull You Under," "Wait for the Right Pitch: Business Success Is All about Patience and Timing," and "Do More--Always Do More: Constantly Try to Top Yourself." Although this is clearly a high-profile public-relations effort, Trump's insight and business principles offer valuable lessons. Mary Whaley
Copyright © American Library Association. All rights reserved

Review
Read this…Do say: "Show me the money." Don't say: "You're fired."' ( The Guardian, December 2006)

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Product Details

• Hardcover: 208 pages
• Publisher: Wiley (October 20, 2006)
• Language: English
• ISBN-10: 0470047100
• ISBN-13: 978-0470047101
• Product Dimensions: 8.6 x 5.8 x 0.9 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars See all reviews (19 customer reviews)
• Amazon.com Sales Rank: #141,266 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars An Awesome Trump Book!, December 27, 2006

By	Ellen (Philadelphia, PA USA) - See all my reviews

I listened to Trump at the Learning Annex Real Estate Expo in New York two months ago, and was a little dissappointed with his speech because he spent a lot of time bragging about how smart he was and very little time teaching us his secrets. He did give us ten tips but did not really elaborate on them. Therefore, when I first saw this book Trump 101, I didn't expect that I would like it. I thought it would be just another tool to show off his wealth and smartness, but I am glad I was wrong. This is a very concise yet powerful and inspirational book. It introduces and very well explains 33 secrets of his success, including passion, thinking big, setting high standards, living with excellence, working hard, doing a lot of preparation before going into a deal, being confident and thinking positively, etc. These are very practical advice so you can apply it in your real life instantly. To make the best of this book, you should not read it lightly. You really have to think deeply about your life and your business approach and digest the book thoroughly with your mind and heart. For anyone who is thinking of running a business, this is a great coach. I myself have been considering starting my own business lately and Trump has definitely pointed me into the right direction: To be successful, you have to do what you really love, not just what makes money. If you do what you love and do it well, money will follow. A lot of the time people are caught up in jobs or businesses just for the money itself. However, you will soon lose your passion and then likely the money too. Remember something very true that Donald Trump and Robert Kiyosaki both believe in, the biggest asset in your life is time, and don't waste it on work you don't love!

24 of 29 people found the following review helpful:

5.0 out of 5 stars Finally, December 1, 2006

By	D. Drews "JiveBoy4FIRE" (OR USA) - See all my reviews (REAL NAME)

Finally, after releasing the God awful "How to Think Like a Billionaire", Trump hits his stride in "Trump 101". I'd say Trump 101 is the best since "The Art of the Deal", which was excellent.

This book is very good. Trump 101 crystalizes The Donald's advice. There is almost no filler in this book.

In a nutshell, what I learned from Trump 101 is that you need to have tremendous passion, drive and work ethic to really make it.

You will not be dissapointed in this book, I promise!!

8 of 8 people found the following review helpful:

5.0 out of 5 stars Like Having Coffee Every Day with Donald Trump, December 14, 2006

By	Gary D. Collier "indy thinker" (IN) - See all my reviews (REAL NAME)

This is not a deep book. But if you keep in mind that this is Trump 101 and not Trump 475, you may really like it. The book is intended to introduce Trump University, but it does not beat this into the ground. Instead, it's more like having coffee every day for a month with Donald Trump in which he talks to you about important principles for success.

Mostly, this book is about attitude. Thirty-three (33) short, easy-to-read chapters are as inviting and encouraging as they are interesting and entertaining. From "Don't waste your life on work you don't love," to "stay focused on what matters most or you could be expelled," Trump encourages positive, forward-thinking, informed, realistic, and focused energy. "Energy," he says, "is the key to accomplishment. Harness your energy and you will have the ability to achieve your goals." Above all he emphasizes (1) learning your area of interest "inside out" and (2) hard work. My personal favorite quote from the book is this:

"If you really want to succeed in business, you have to work at it every day. I do. The big time isn't for slackers. When you work at it, an amazing thing occurs: You accumulate an incredible body of knowledge in your area of expertise and develop the uncanny ability to make the right calls consistently. Getting to this level is an awesome achievement; it's the essence of success."

Highly autobiographical, this book comes across as informational, inspirational, and even warm. A large number of pictures of Trump buildings and personal shots punctuate the book. The book is a great place to start or even to come back to for success basics.

Personally, I wish he'd talked a bit about the bankruptcy woes of his casino business; he does talk about his "lowest point" when he was $9 billion in debt, sloshing through a downpour for 15 blocks at 3:00 A.M. to meet with "a bevy of international bankers to whom I owed money." It's all a general description, but it is still interesting and helps you feel like he's not just spouting theory.

The book doesn't come to any conclusion, it just stops. Even so, it's a great book, well worth the read. For a 101 reader, it is excellent.