Trump: How to Get Rich [Mass Market Paperback]

Donald J. Trump (Author), Meredith McIver (Author)

Book Description

Publication Date: December 28, 2004

First he made five billion dollars.
Then he made The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.

HOW TO GET RICH

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.

In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.


With his characteristic brass and smarts, Trump offers insights on how to
• invest wisely
• impress the boss and get a raise
• manage a business efficiently
• hire, motivate, and fire employees
• negotiate anything
• maintain the quality of your brand
• think big and live large
Plus, The Donald tells all on the art of the hair!

With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.


From the Hardcover edition.

Editorial Reviews

From Publishers Weekly

With a central role in NBC’s The Apprentice, Trump’s star is soaring. In his fifth book (after The Art of the Deal, he offers a cursory glance behind the scenes of the hit reality show, but the bulk of the text consists of business advice ("Be Tenacious"; "Play Golf"; "Be Optimistic, but Always Be Prepared for the Worst") with illustrative details culled from his real estate and media dealings. (The glimpses he presents of his transformation of 40 Wall Street hint at a story that might deserve a more serious book all its own.) There are some surprises; at times, the quintessential New Yorker sounds almost like a California New Ager as he recommends up to three hours of quiet reflection a day along with the writings of Carl Jung. But he’s soon back in recognizable form, advising readers to "screw enemies back" and explaining why various people (including former governor Mario Cuomo and talk-show host Joy Behar) are dead to him. Trump appears comfortable with himself, and he even makes light of potentially touchy subjects, such as his hair: "My hair is one hundred percent mine. No animals have been harmed in the creation of my hairstyle." There are occasional missteps, like an imitation of the New York Post’s iconic gossip column "Page Six," which reads more like an annual Trump Christmas letter. But Trump’s books have done an effective job of capturing his grand personality in print, and this volume is no exception. B&w photos throughout.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

From the Inside Flap

First he made five billion dollars.

Then he made The Apprentice.

Now The Donald shows you how to make a fortune, Trump style.

HOW TO GET RICH

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump's apprentice, and millions have been watching the program, making it the highest rated debut of the season.

In Trump: How to Get Rich, Trump tells all -- about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

With his characteristic brass and smarts, Trump offers insights on how to:

• invest wisely
• impress the boss and get a raise
• manage a business efficiently
• hire, motivate, and fire employees
• negotiate anything
• maintain the quality of your brand
• think big and live large

Plus, The Donald tells all on the art of the hair!

With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it's done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards. --This text refers to the Hardcover edition.

See all Editorial Reviews

Product Details

• Mass Market Paperback: 320 pages
• Publisher: Ballantine Books (December 28, 2004)
• Language: English
• ISBN-10: 0345481038
• ISBN-13: 978-0345481030
• Product Dimensions: 4.2 x 0.9 x 6.9 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (209 customer reviews)
• Amazon Best Sellers Rank: #674,840 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

67 of 70 people found the following review helpful:

3.0 out of 5 stars The Life and Times of Donald J. Trump, May 26, 2004

By 

Mr. JKW "jkw" (Honolulu, Hawai'i) - See all my reviews

This review is from: Trump: How to Get Rich (Hardcover)

If you've picked up "Trump: How to Get Rich" in hopes of learning the secrets or the path to become wealthy you'll be very disappointed BUT the book is still an interesting read. Here's the lowdown on the book.

WHAT IT IS NOT

Trump doesn't really tell you how to become rich. There are no tips on landing the high paying job or making the killer investments. So if you're looking for a manual to get rich you'll want to look elsewhere. Realistically you'll probably want to get a good personal finance book or a entrepreneurial book.

WHAT THIS BOOK IS

This is actually more of Trump's memoirs where he tells you the tales of some of his big deals he's made and his manual for having a SUCCESSFUL CAREER and life.

Among the gems he shares with you are:

1. How to recruit and hire good talent to work for you. (Hire people who WANT to do your work and are talented and loyal).

2. Get a job good. (Do something you enjoy)

3. Get the pay raise you want. (Ask the boss when he/she's in a good mood)

4. Make good investments. (Invest only in what you are knowledgeable about)

5. Timing is everything when it comes to making deals.

6. You need to know what the other guy is thinking when making deals and meet their needs

A lot of it is common sense really but hearing it from someone like Trump reinforces it.

The book is broken down into 6 main sections:

1. "The Donald J. Trump School of Business,"

2. "Your Personal Apprenticeship: Career Advice from the Donald,"

3. "Money, Money, Money, Money,"

4. "The Secrets of Negotiation"

5. "The Trump Lifestyle,"

6. "Inside the Apprentice."

In the first 3 sections he basically talks about those little gems we mentioned. In "The Secrets of Negotiation" he goes into the stories of how he made his biggest deals in real estate which is a fascinating read and is, to me, the best part of the book and where the true value in the book lies. He also gives you some tips on public speaking which is pretty valuable.

In "The Trump Lifestyle" he basically gives you the "week in the life of" treatment where he details his schedule in a typical week. Getting a peak into his life and how his business works is pretty fascinating to read and a bit inspiring but can also been seen somewhat as "fluff" for the book. It's a real insight though.

"Inside the Apprentice" is exactly what it is. He talks about how the show came about, how it was produced and gives you his opinion on the candidates.

Interspersed in the book The Donald also gives you his opinion on a lot of the various big wigs in business, politics, entertainment, etc. Trump comes across as a pretty fair guy but he also has his moments where you can tell he's got a gripe with some people (as the chapter "Sometimes You Just Need To Screw Them" tells you).

At the very end of the book is a little Appendix detailing all of Trump's various properties and ventures.

THE ANALYSIS

Again, the book isn't exactly what you'd think it is from the cover BUT Trump's stories and the look behind the scenes at the Trump Organization are interesting and you can take away some knowledge of what it's like to run a successful company and live the successful lifestyle. His tools for success again are pretty common sense you probably didn't need to pay to read that but if you look at the book as more of a memoir it's a real interesting read. Fans of The Apprentice will appreciate a look behind the show and a look into life at The Trump Organization (Carolyn, George, Robin and Norma or in here too).

THE VERDICT

Well, the book somewhat fails as a "How To Get Rich" book, but it succeeds as a memoir into the life of one of America's richest men.

So, if you want to learn how to get rich put your money into a good personal finance book BUT if you want to read about how one of America's most successful businessmen operates this is a great book for that.

If you're interested in what he says to say on this stuff, cool, pass otherwise

Mildly Recommended

59 of 64 people found the following review helpful:

5.0 out of 5 stars The MAN!!!!!, May 3, 2004

By A Customer

This review is from: Trump: How to Get Rich (Hardcover)

If you are going to learn how to fish, you would take lessons from a good fisherman right?

Well, if you are going to build wealth, makes sense to learn from someone who has done it. And done it again. And again. And again.

Very few successful people share their wealth of knowledge and far too many books are written by paper tigers who have never and cannot walk the walk.

Donald walks the walk and talks the talk. Donald is THE MAN!!!

71 of 78 people found the following review helpful:

5.0 out of 5 stars Outstanding!, March 27, 2004

By A Customer

This review is from: Trump: How to Get Rich (Hardcover)

If you want to create wealth (who doesn't) who better to learn from than a man who has been there and then some. One of the things that impresses me about Trump is that despite his great wealth, Mr. Trump is still quite a philanthropist as well contributing millions to charities.

I also love his new show The Apprentice. Looks like Trump is in top form.