Trump Never Give Up: How I Turned My Biggest Challenges into Success [Hardcover]

Donald J. Trump (Author), Meredith McIver (Contributor)

Book Description

Publication Date: January 18, 2008

In Never Give Up, Donald Trump tells the dramatic stories of his biggest challenges, lowest moments, and worst mistakes—and how he uses tenacity and creativity to turn defeat into victory. Each chapter includes an inspiring story from Trump’s career and concludes with expert commentary and coaching from adversity researcher and author Paul Stoltz. Inspirational and intelligent, Never Give Up will help you deal with your own personal challenges, failures, and weaknesses.

Editorial Reviews

Review

"The brisk, passionate and no nonsense style makes them [Trump's books] inspiring and motivating to read." (businessopportunitiesandideas.co.uk, Tuesday 26th February 2008)

From the Inside Flap

During his long business career, Donald Trump has known astonishing highs and lows. In Never Give Up, the world's most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights—and how he turned those setbacks into new successes.

Trump knows more than a little about turning defeat into victory. Early in his real estate career he learned that every building project faces major unexpected delays, obstacles, and problems. He began to prepare for adversity and even welcome it. That kind of attitude can give you power to conquer obstacles and succeed in the face of long odds.

Packed with exciting tales of Trump-scale deals good and bad, Never Give Up also includes hardcore business advice on:

• Fighting back from defeats and setbacks

• Turning big problems into even bigger opportunities

• Turning enemies and rivals into friends and allies

Using temporary failures to motivate yourself—and make you tougher

Having confidence in yourself—especially in the face of risk and fear—is the key to overcoming adversity and achieving your dreams. Never Give Up gives you that confidence with major-league stories and insights from a master businessman. It's the perfect motivational tool for tenacious, creative businesspeople who know that adversity and success go hand-in-hand.

See all Editorial Reviews

Product Details

• Hardcover: 208 pages
• Publisher: Wiley; 1 edition (January 18, 2008)
• Language: English
• ISBN-10: 0470190841
• ISBN-13: 978-0470190845
• Product Dimensions: 8.7 x 5.8 x 0.9 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (22 customer reviews)
• Amazon Best Sellers Rank: #92,372 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

5.0 out of 5 stars Trump trumps!, January 16, 2008

By 

Optimal Realist (New Orleans, LA) - See all my reviews

This review is from: Trump Never Give Up: How I Turned My Biggest Challenges into Success (Hardcover)

I've read all of Donald Trump's books. A friend gave me a review copy of his latest book which I devoured in one sitting. Donald's specific anecdotes about persistence along with his outstanding savvy business acumen are a gift. If you have ups and downs in business and have been through some troublesome relationships, you will not be disappointed.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Unbelievable, August 23, 2009

By 

Mariusz Skonieczny "Author" (Schaumburg, IL) - See all my reviews
(REAL NAME)   

This review is from: Trump Never Give Up: How I Turned My Biggest Challenges into Success (Hardcover)

It is hard to think that Trump, with all his successes, faces any problems, but in this book, he shows us how he dealt with some of the challenges in his life. I found it refreshing to read about his mistakes because I can relate to them, but on a different scale. It was fascinating to read about him being $1 billion dollar in the hole in the 1990s and making the biggest comeback in history, which even put him in the Guinness Book of World Records.

People struggle with being $20,000 in debt, but $1 billion is unbelievable. He said that this was his lowest moment in his entire life. But he did not give up. Instead he focused on the solution, not the problem. He also admits that this event taught him to be a better businessman and entrepreneur. I would hate to go through a similar experience. Instead, I will pay $20 and learn from his mistakes.

- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market

5 of 5 people found the following review helpful:

5.0 out of 5 stars Fun Motivating Read!, May 5, 2008

By 

Alain B. Burrese "Author, Speaker, Mediator, ... (Missoula, MT) - See all my reviews
(VINE VOICE)    (TOP 1000 REVIEWER)    (REAL NAME)   

Amazon Verified Purchase

This review is from: Trump Never Give Up: How I Turned My Biggest Challenges into Success (Hardcover)

"Trump: Never Give Up - How I Turned My Biggest Challenges into Success" by Donald J. Trump with Meredith McIver is The Donald's newest book of success principles that he seems to be putting out regularly the last few years. This, like the others is an enjoyable read and contains simple, but important principles for success.

The book can easily be read in a couple of ways. You could read through the entire book quite quickly. It is not that long, and is an easy read. Alternatively, you could read one or two chapters at a time in little spurts for a daily dose of motivation. The 168 pages consist of 41 chapters. Each of these contains a lesson that Trump learned from experience. Some of the stories you have read before if you have read his previous books. Anyone familiar with Trump is familiar with the Wollman Rink story, but I did not mind reading about it again as Trump told how when you think you can complete a six-year project in six months, you probably can. Other examples in the book have been written about before as well, but they were put here with a new twist. Then there were stories in this book that have never been told before, so the reader gets even more insight into the phenomena that has become Donald Trump. I especially liked reading about his patriotism in the Defending the Flag chapter.

I enjoyed reading Trump's tales and how his persistence and never give up attitude helped him succeed. I agree with him when he states, "Losers give up." I also think this summary paragraph has a lot of meaning for anyone who would heed the advice and live it, " Strive for wholeness, believe in yourself, keep your momentum at full throttle, and be strong and tough in your resilience. Don't expect anything less than that from yourself, and I can assure you that success will become a permanent situation for you, even when your external circumstances may not show it. Never Give Up!"

Reading about the challenges Trump overcame to reach his success should motivate the reader to overcome his or her own challenges. As Trump points out in chapter after chapter, he has faced many challenges and tough situations over the years. Prepare to face those challenges and you will have a much better chance of succeeding. And even Trump failed a number of times. It is all part of life. You won't succeed without failing a few times along the way.

Some of the lessons include: Failure Is Not Permanent: Wholeness and the Art of the Comeback; Is This a Blip or a Catastrophe? Be Prepared for Things That Happen Outside Your Game Plan; Expect Problems and You'll Be Ready When They Come: Getting Trump Tower Off the Ground; Separate Yourself from the Complaining Crowd: You Can Create Your Own Luck; Courage Isn't the Absence of Fear, It's the Conquering of Fear; If You See Big Problems, Look for Big Opportunities: Transforming a Dilapidated neighborhood into a World-Class Hot Spot; Know When to Cut Your Losses; Don't Take Yourself Too Seriously; Don't Get Complacent - Thinking You're Foolproof Is a Good Way to Set Yourself Up for a Big Mistake: How New Trump Projects Happen; Fred Trump's Four-Step Formula for Getting Things Done; Get the Most From Every Day; Think Internationally; and many others. As I stated, there are 41 short simple chapters that illustrate not giving up.

The book also contains Trump's Top 10 List for Success in Appendix A, and Trump's Rules for Negotiating in Appendix B. These again are just simple little one liners, but they are very good advice.

The entire book is a fun motivating read. If you apply the simple lessons and use it to motivate yourself, you won't be disappointed.


Reviewed by Alain Burrese, J.D., author of a regular column on negotiation for The Montana Lawyer.