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Trump Never Give Up: How I Turned My Biggest Challenges into Success Hardcover

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Trump Never Give Up: How I Turned My Biggest Challenges into Success + Think Big: Make It Happen in Business and Life + Trump: The Art of the Deal
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Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1st edition (January 18, 2008)
  • Language: English
  • ISBN-10: 0470190841
  • ISBN-13: 978-0470190845
  • Product Dimensions: 8.7 x 5.8 x 0.9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #67,147 in Books (See Top 100 in Books)

Editorial Reviews


"The brisk, passionate and no nonsense style makes them [Trump's books] inspiring and motivating to read." (, Tuesday 26th February 2008) --Business Opportunities and Ideas

From the Inside Flap

During his long business career, Donald Trump has known astonishing highs and lows. In Never Give Up, the world's most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights—and how he turned those setbacks into new successes.

Trump knows more than a little about turning defeat into victory. Early in his real estate career he learned that every building project faces major unexpected delays, obstacles, and problems. He began to prepare for adversity and even welcome it. That kind of attitude can give you power to conquer obstacles and succeed in the face of long odds.

Packed with exciting tales of Trump-scale deals good and bad, Never Give Up also includes hardcore business advice on:

  • Fighting back from defeats and setbacks

  • Turning big problems into even bigger opportunities

  • Turning enemies and rivals into friends and allies

Using temporary failures to motivate yourself—and make you tougher

Having confidence in yourself—especially in the face of risk and fear—is the key to overcoming adversity and achieving your dreams. Never Give Up gives you that confidence with major-league stories and insights from a master businessman. It's the perfect motivational tool for tenacious, creative businesspeople who know that adversity and success go hand-in-hand.

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Customer Reviews

This book was a nice and easy read.
Brooklyn Joe
The book is a simple read the chapters are short and to the point.
Scott Sylvan Bell
Donald Trump is a great story teller .
nolan l darby

Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Alain B. Burrese TOP 1000 REVIEWERVINE VOICE on May 5, 2008
Format: Hardcover Verified Purchase
"Trump: Never Give Up - How I Turned My Biggest Challenges into Success" by Donald J. Trump with Meredith McIver is The Donald's newest book of success principles that he seems to be putting out regularly the last few years. This, like the others is an enjoyable read and contains simple, but important principles for success.

The book can easily be read in a couple of ways. You could read through the entire book quite quickly. It is not that long, and is an easy read. Alternatively, you could read one or two chapters at a time in little spurts for a daily dose of motivation. The 168 pages consist of 41 chapters. Each of these contains a lesson that Trump learned from experience. Some of the stories you have read before if you have read his previous books. Anyone familiar with Trump is familiar with the Wollman Rink story, but I did not mind reading about it again as Trump told how when you think you can complete a six-year project in six months, you probably can. Other examples in the book have been written about before as well, but they were put here with a new twist. Then there were stories in this book that have never been told before, so the reader gets even more insight into the phenomena that has become Donald Trump. I especially liked reading about his patriotism in the Defending the Flag chapter.

I enjoyed reading Trump's tales and how his persistence and never give up attitude helped him succeed. I agree with him when he states, "Losers give up." I also think this summary paragraph has a lot of meaning for anyone who would heed the advice and live it, " Strive for wholeness, believe in yourself, keep your momentum at full throttle, and be strong and tough in your resilience.
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10 of 10 people found the following review helpful By Mariusz Skonieczny on August 23, 2009
Format: Hardcover
It is hard to think that Trump, with all his successes, faces any problems, but in this book, he shows us how he dealt with some of the challenges in his life. I found it refreshing to read about his mistakes because I can relate to them, but on a different scale. It was fascinating to read about him being $1 billion dollar in the hole in the 1990s and making the biggest comeback in history, which even put him in the Guinness Book of World Records.

People struggle with being $20,000 in debt, but $1 billion is unbelievable. He said that this was his lowest moment in his entire life. But he did not give up. Instead he focused on the solution, not the problem. He also admits that this event taught him to be a better businessman and entrepreneur. I would hate to go through a similar experience. Instead, I will pay $20 and learn from his mistakes.

- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
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13 of 14 people found the following review helpful By Optimal Realist on January 16, 2008
Format: Hardcover
I've read all of Donald Trump's books. A friend gave me a review copy of his latest book which I devoured in one sitting. Donald's specific anecdotes about persistence along with his outstanding savvy business acumen are a gift. If you have ups and downs in business and have been through some troublesome relationships, you will not be disappointed.
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4 of 4 people found the following review helpful By Mark F. LaMoure on August 16, 2009
Format: Hardcover Verified Purchase
Mark F. LaMoure, Boise, ID

TRUMP - "NEVER GIVE UP" gives Donald's viewpoint on a few of his biggest challenges and worst mistakes. With years of winning experience and wisdom, Donald gets very personal. He reveals how he used courage and determination to fight back and get through his biggest challenges. This is one of Trumps "A+" best books and I rate it Five Gold Stars. You'll learn a lot from it. Copyright 2008.

I have long respected Donald as one of the most successful self-help authors. The man is exceptional. Trump is a fascinating man with guts, grits and glory. A man who loves a big challenge, he's someone we can use as a precedent to learn from. Plus, reading and learning about Trump's billions of dollars of debt is far less expensive for us! Best of all, Trump shows a titanium backbone of bravery in sharing his difficult challenges for us to learn from. Donald is a great leader and excellent role model. Big and bold, its one of Trump's most gripping books for readers.

As Winston Churchill once said: "Never, Never, NEVER GIVE UP! Like Churchill, Trump writes with vision on how failure is never permanent when you don't stop fighting to win. He states that after you've made an intelligent decision to move forward, don't let fear stop you. "Courage isn't the absence of fear, its the conquering of fear," he says. But sometimes its important to know when to cut your losses and move on to another success. The first-class book is 41 short Chapters, 168 Pages and 2 Appendixes of exciting material. Trump's charisma exemplifies Churchill in our modern times.

TRUMP - "NEVER GIVE UP" is a premium book with gold blended into every sentence. BUY IT! You'll love the book. Its a quick, fun read with incredible insight and wisdom for wealth building. It may even transform your life.
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11 of 14 people found the following review helpful By Dave Carpenter on January 18, 2008
Format: Hardcover Verified Purchase
Having read and enjoyed all of Trump's previous books, I knew that I was in for more Trump storytelling punctuated with lessons learned. I wasn't disappointed and you won't be unless you are one who will resent that the stories are about his personal triumphs.

Kudos to Trump's writer (Meredith McIver) who fashioned 41 vignettes into quick read stories all nicely illustrating the theme of persistence. And, did so in a way that has the feel of Trump telling you each of the stories in a one-on-one setting.

Be forewarned; this book is written in the new quick read style designed for an ADD world. Not a heavy tome, in the Bill Clinton style of writing, but an enjoyable quick read. Most importantly, the message of the importance of persistence resonates in a most effective way.

I debated, with myself, as to whether the book deserved 5 stars and decided that Trump deserves such for crafting a book that balances the thinking of the currently popular Law of Attraction authors with a mandate for consistent, persistent action as one of the keys to success. Readers looking for easy, quick success will not find it in this book. Trump has toiled long and hard to achieve his success and the essence of his advice is consistent with what has made him such a success.

Full, full disclosure: Having just last night watched The Donald and Gene Simmons go mano/mano in the boardroom on Celebrity Apprentice, I think Trump deserves this 5 star for being such a stand-up guy. Gene Simmons was 100% right, but so too was The Donald in firing the other superstar of his show. Neither Trump nor Simmons operate in a manner with which I am personally comfortable, but I do respect greatly their intellect, their stand-up style, and their success over an extended period.
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