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George Ross, Donald Trump's sidekick on "The Apprentice" (and his longtime real-estate lawyer), offers up a mini-biography of the Donald's best "gets," detailing the negotiations behind Trump World Tower at United Nations, Mar-a-Lago, Trump Tower on Fifth Avenue and other illustrious acquisitions.
But even average Joes can take Trump's strategies and apply them to their own real-estate investments, says Ross. Like Trump, Ross' suggestions are bold: For example, be willing to overpay for a prime location (it will bring in affluent tenants), don't let anyone else negotiate for you (Trump always negotiates face-to-face), and always try to add that distinctive Trump "sizzle" (like expensive touches in the lobby of your building).
The behind-the-scenes gossip is even better than Ross' advice.
For instance, when Trump bought Mar-a-Largo, he purchased all the antique furniture in the estate. Trump promptly sold all the furniture, made more money than he paid for the estate, and then replicated each piece of the original furnishings for the club.
Geared toward the ambitious investor, "Trump Strategies" is an inspiring read for anyone hoping to be the next Donald. (The New York Post, March 19, 2005) --The New York Post
How can Trump's billionaire strategies help the average investor? Ross explains that the same basic rules of thumb that make Trump's Manhattan skyscrapers so profitable still apply to every investor, no matter the size of their property. Even if you can't afford the kind of luxury extras Trump offers his elite customers, you can still add Trump-style glamour to any propertyand charge tenants or buyers a hefty premium for it.
Success in real estate requires not just smart strategies but also an ability to project the personal qualities that inspire confidence in otherslike Trump's endless enthusiasm, showmanship, and never-say-die tenacity. With dramatic examplessuch as Trump's Commodore/Hyatt Hotel deal on 42nd Street in Manhattan, which netted Trump over $85 millionRoss shows you how these personal qualities can help you negotiate better deals and dramatically increase profits.
You'll learn how to create an aura of exclusivity; Trump's secret sources of negotiation power; the value of the "invested time" principle; and even how to use deadlocks and deadlines to your advantage. And once you've zeroed in your property, Ross gives seasoned advice on retaining the best help and conducting a dynamic maketing campaign.
For experienced and novice investors alike, Trump Strategies for Real Estate presents an in-depth, insightful look at what it takes to achieve Trump-sized success in real estate.--This text refers to an out of print or unavailable edition of this title.
If it wasn't for this book I would't know who George Ross really was and he is an amazing individual very interesting and very professional I loved this book even if you're not in... Read morePublished 5 months ago by NevadaTex
If you can get past the self praise and arrogance of the author there are some good nuggets scattered throughout. Not very well written as it doesn't flow smoothly. Read morePublished 6 months ago by Kenneth N.
An entertaining narrative, and while accessible to everyone, in my opinion it's mostly applicable for those already In the business of development or flipping.Published 12 months ago by Julian T. Burke
Mr. Trump is the front man, Ross makes the deals work. Mr. Ross negotiation skills are effective, insightful and sharp.Published 13 months ago by t.recycler
Donald Trump's attorney provides a remarkable insight to how Trump structured deals that created value. Read morePublished on June 1, 2013 by Insiderman
I found the general business examples more helpful than the real estate concepts. Donald Trump has a tested methodology that contributes to his success, and it can be seen in this... Read morePublished on January 11, 2013 by Clayton