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Trump: The Art of the Deal [Kindle Edition]

Donald J. Trump , Tony Schwartz
4.3 out of 5 stars  See all reviews (185 customer reviews)

Print List Price: $7.99
Kindle Price: $6.83
You Save: $1.16 (15%)
Sold by: Random House LLC


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Book Description

From the Impresario of NBC’s hit show The Apprentice

TRUMP ON TRUMP: “I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.”

And here’s how he does it: the art of the deal.

Beginning with a week in Trump’s high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to day—how he runs his business and how he runs his life—as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic City’s top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world.

TRUMP ON TRUMP: “I play it very loose. I don’t carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.”

Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths (“You don’t necessarily need the best location. What you need is the best deal”); he names names, spells out the zeros, and fully reveals the deal-maker’s art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Park’s Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talks—really talks—about how he does it.

TRUMP ON TRUMP: “I always go into a deal anticipating the worst. If you plan for the worst—if you can live with the worst—the good will always take care of itself.”

Donald Trump is blunt, brash, surprisingly old-fashioned in spots—and always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. It’s the most streetwise business book there is—and a sizzling read for anyone interested in money and success.

From the Hardcover edition.

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Editorial Reviews

From Publishers Weekly

This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional commitments" (e.g., for land or lease options, bank financing, zoning approval, tax abatement, etc.) and most crucial of all, a true trader's instinct. 135,000 printing; first serial to New York magazine and Vanity Fair; Fortune Book Club main selection; BOMC alternate. (December
Copyright 1987 Reed Business Information, Inc.

From Library Journal

This is a fascinating book because it is incredible. At the age of 41, Trump, the son of a Queens, New York, developer of moderate-income apartment houses, presides over a vast real estate empire with assets in the billions. Trump's world is composed of an endless series of deals and ventures, most of them monumentally successful from his point of view. The book is less an autobiography than an hour-by-hour recapitulation of how Trump spends his time plus a few lessons for those who would do the same. Trump seems to be a clever entrepreneur and exhibitionist. There should be requests aplenty for this. A.J. Anderson, G.S.L.I.S., Simmons Coll., Boston
Copyright 1988 Reed Business Information, Inc.

Product Details

  • File Size: 1847 KB
  • Print Length: 384 pages
  • Publisher: Ballantine Books; Reprint edition (December 23, 2009)
  • Sold by: Random House LLC
  • Language: English
  • ASIN: B000SEGE6M
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #51,778 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
92 of 93 people found the following review helpful
4.0 out of 5 stars Empire-Building 101 (perfect for eager Apprentices) March 9, 2004
Format:Mass Market Paperback
"Trump, who believes that excess can be a virtue, is as American as Manhattan's skyline," wrote George Will in the 1980's. Regardless of whether you think Donald Trump as a symbol of American success, or you think he's an annoying, chest-pounding egomaniac with bad hair, this book will show you what it took for him to build up his empire. The book shows Trump doing what he does best -- boldly making big deals -- during the "greed is good" decade of the 1980's. I found it interesting to see how much of his current empire he had built up before his 40th birthday, and to understand how he pulled off various deals.
The majority of the book is a swashbuckling, detailed history of his biggest projects. He talks about all the details, from negotiating with landholders, arguing about zoning with city officials, lining up contractors, interviewing architects, dealing with partners in various projects, negotiating with banks to line up financing, and the like.
Trump also devotes a couple chapters to his background. He was the son of a successful developer of rent-controlled & low-income housing in Queens and Brooklyn, NY. He was a mischievous, aggressive kid (he once punched a teacher), and was sent military school during his high-school years. He started college at Fordham in the Bronx, NY, to be close to home, but then then transferred to the Wharton Business School (at the University of Pennsylvania) because he liked its entrepreneurial emphasis. Shortly after college, he worked with his father to buy a troubled apartment complex in Cincinnati, which he fixed it up and sold for a multi-million dollar profit.
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126 of 136 people found the following review helpful
3.0 out of 5 stars A book about his deals June 7, 2002
This book is not a how-to book for deal making or negotiation. This book is more autobiographical. Each chapter covers a different deal, which were mostly in the 1980s. To learn from this will require some reading between the lines and some extrapolation.
With the exception of the first couple chapters, which talk about his early years, each chapter goes into some detail about a different deal, like the USFL and Trump Plaza. Trump talks about some negotiations, licensing, and construction. Reading about the steps behind each deal has some benefit if you are patient and read carefully.
Unfortunately, you need to understand the time, New York/New Jersey, and Trump to get this information. Since the information is from the 80s, it is a bit dated. Also, if you are not familiar with New York or New Jersey, many of his references (which are oftentimes just the streets involved) will mean nothing to you. Trump also does a lot of name-dropping. If you are not from the area, then most of the names will mean nothing (with the exception of some of the USFL players he mentions).
I would rate this book higher if it wasn't so dated. If you are familiar with the area and time covered in the book, then this can be helpful.
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41 of 46 people found the following review helpful
5.0 out of 5 stars Excellent book by "the Donald" April 24, 2000
By A Customer
This is a must read for anyone in the real estate industry or those intending to enter the industry. Donald Trump tells how he did it - about himself, his deals, his money, the people he dealt with, his women... He tells you how the real estate industry really works and about the city he loves - New York. The stories of his deal-making strategies are absolutely captivating. I also recommend reading The Art of the Comeback.
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16 of 17 people found the following review helpful
4.0 out of 5 stars Trump: The Storyteller April 1, 2004
By A Customer
Format:Mass Market Paperback
This book was recommended to me at the start of the inaugural season of "The Apprentice" -- Trump's reality TV Show. "It's one of the most inspirational business books I've ever read," he said. Personally, I found it more entertaining than inspirational.
It is a quick read, offering glimpses into The Donald's life in the 80's. These tales included some of his most successful real estate deals told in the first person from Donald's (somewhat biased) point-of-view. I kept wishing there was an alternate account of some of these tales to get more of a balanced view. And, after finishing the book, I also found myself longing for a similarly-executed book detailing his successes (and failures) in the 90's.
But despite some of its biases and lack of business or even "deal-making" tips (as its title might suggest), I think it would make a terrific gift for fans of Donald Trump and "The Apprentice" as well as for the entrepreneurially-minded. And I would strongly recommend it -- just not as part of a business course curriculum!
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19 of 21 people found the following review helpful
4.0 out of 5 stars The Art of the Deal -- Book Summary August 6, 2004
Format:Mass Market Paperback
Donald Trump has become arguably the world's best-known real-estate icon. He has undoubtedly worked hard for the honor. Trump routinely wakes up at 6AM, at which time he reads the morning papers before arriving to work by 9AM. He'll make anywhere from 50 to 100 phone calls daily, and will hold a dozen or so impromptu 15-minute meetings throughout the day. But Trump's work ethic is only part of the reason why he has come to define the quintessential real estate mogul.

Donald Trump provides for our benefit his eleven Trump Cards of success. They include thinking big, protecting the downside, maximizing options, knowing your market, using leverage, enhancing your location, getting the word out through a public relations/marketing campaign, fighting back, delivering the goods, controlling costs, and having fun. Yet even these Trump Cards fail to fully illuminate what it is that makes Trump so successful.

A great deal of Trump's success can be traced back to his father who built and sold homes throughout New York City, most prominently in Jamaica Estates. Donald would learn on the job from a young age about managing costs and putting together a working symphony of various real estate professionals. After transferring from Fordham University to the University of Pennsylvania to complete his undergraduate degree in business administration, Donald and his father bought Swifton Village in 1968, a 1200-unit FHA apartment complex in Cincinnati, Ohio. While the scope of a 1200-unit apartment complex may seem unfathomable to many, for Donald it was just the beginning. These formative years convinced Trump to look beyond NYC and take the next progressive step, which for him was to develop commercial real estate in Manhattan and later casinos in Atlantic City.
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Most Recent Customer Reviews
4.0 out of 5 stars Four Stars
its good
Published 3 days ago by genaro camarillo
3.0 out of 5 stars Nice but unrealistic.
This book gives you a glimpse into what the real estate world was like in the 70s and 80s however this doesn't resemble the world today.
Published 5 days ago by Matziv
5.0 out of 5 stars Donald Trump. a real American!
It doesn't get more American than building the biggest and the best. This book tells the stories of a handful of big deals he has made throughout the 80s. Read more
Published 8 days ago by KKeegan
5.0 out of 5 stars Can't go wrong with a refresher
I have read it before
Just wanted a refresher.
Published 8 days ago by Mario ramirez
5.0 out of 5 stars Fantastic!
I've enjoyed reading this book through and through. Though it contains Mr. Trump's signature self promotion, he is also sincere in his telling about what he's done and offers a... Read more
Published 16 days ago by Alisonlight
5.0 out of 5 stars I found it interesting and funny!
It's Donald Trump and everything you would expect from him! I found it interesting and funny!
Published 21 days ago by Jen
5.0 out of 5 stars excellent
This book breaks down each of Donald's deals, one by one. I enjoyed it very much and I would absolutely recommend it.
Published 1 month ago by turbo
2.0 out of 5 stars Two Stars
Self serving
Published 1 month ago by Terry Koepsell
5.0 out of 5 stars Good motivation for investors.
Great inspirational book for investors may not be possible for 99.99% of investors to do what Trump does but contains enough insight to learn a few things to add to your... Read more
Published 1 month ago by Sheriff John
5.0 out of 5 stars Real Developer
Should be the first read of any aspiring developer, You get the real world trials of a real world developer.
Published 1 month ago by Hurol Samuel
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