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Trump: The Art of the Deal Mass Market Paperback – December 28, 2004
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From Publishers Weekly
Copyright 1987 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From Library Journal
Copyright 1988 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
The majority of the book is a swashbuckling, detailed history of his biggest projects. He talks about all the details, from negotiating with landholders, arguing about zoning with city officials, lining up contractors, interviewing architects, dealing with partners in various projects, negotiating with banks to line up financing, and the like.
Trump also devotes a couple chapters to his background. He was the son of a successful developer of rent-controlled & low-income housing in Queens and Brooklyn, NY. He was a mischievous, aggressive kid (he once punched a teacher), and was sent military school during his high-school years. He started college at Fordham in the Bronx, NY, to be close to home, but then then transferred to the Wharton Business School (at the University of Pennsylvania) because he liked its entrepreneurial emphasis. Shortly after college, he worked with his father to buy a troubled apartment complex in Cincinnati, which he fixed it up and sold for a multi-million dollar profit.Read more ›
With the exception of the first couple chapters, which talk about his early years, each chapter goes into some detail about a different deal, like the USFL and Trump Plaza. Trump talks about some negotiations, licensing, and construction. Reading about the steps behind each deal has some benefit if you are patient and read carefully.
Unfortunately, you need to understand the time, New York/New Jersey, and Trump to get this information. Since the information is from the 80s, it is a bit dated. Also, if you are not familiar with New York or New Jersey, many of his references (which are oftentimes just the streets involved) will mean nothing to you. Trump also does a lot of name-dropping. If you are not from the area, then most of the names will mean nothing (with the exception of some of the USFL players he mentions).
I would rate this book higher if it wasn't so dated. If you are familiar with the area and time covered in the book, then this can be helpful.
Donald Trump provides for our benefit his eleven Trump Cards of success. They include thinking big, protecting the downside, maximizing options, knowing your market, using leverage, enhancing your location, getting the word out through a public relations/marketing campaign, fighting back, delivering the goods, controlling costs, and having fun. Yet even these Trump Cards fail to fully illuminate what it is that makes Trump so successful.
A great deal of Trump's success can be traced back to his father who built and sold homes throughout New York City, most prominently in Jamaica Estates. Donald would learn on the job from a young age about managing costs and putting together a working symphony of various real estate professionals. After transferring from Fordham University to the University of Pennsylvania to complete his undergraduate degree in business administration, Donald and his father bought Swifton Village in 1968, a 1200-unit FHA apartment complex in Cincinnati, Ohio. While the scope of a 1200-unit apartment complex may seem unfathomable to many, for Donald it was just the beginning. These formative years convinced Trump to look beyond NYC and take the next progressive step, which for him was to develop commercial real estate in Manhattan and later casinos in Atlantic City.Read more ›
After reading this book, I formed a positive image of him, but I also acknowledge that I should read something written by his critics to form a balanced opinion. However, what I think about Donald Trump as a person is not all that important because Art of the Deal is not about Donald Trump per se. Those who are looking for Trump's biography or who hope that he will reveal in this book some juicy details about his private life will be disappointed. The Art of the Deal starts with one short chapter about his life, and then it goes on to talk about his various business endeavors. Nor does the book say much about his private life. Not that there is much to talk about. From what I read, he is a workaholic and consummate professional who does not have much in terms of private life.
Be also advised that the Art of the Deal came out in 1987. If you want information about what was happening with Donald Trump in the past 26 years, look elsewhere.
So just what exactly is this book about? It's about his business projects, as well as his business and life philosophy. Each chapter tells the story of one of his more grandiose projects.
I have little interest in business and none whatsoever in real estate, but, nevertheless, I did find the book to be very interesting.Read more ›
Most Recent Customer Reviews
Excellent book. It really delves into the mind of Donald J. Trump. After reading this I can understand how the thinks so much better.Published 16 hours ago by Amazon Customer
Great book, inspires you to think big. I recommend this book to everyone!Published 1 day ago by george
Donald Trump has a good shot of being the next President of the United States. I felt it was important to read this 30 year old book to get some idea of how he thinks and... Read morePublished 1 day ago by E. Joseph Anna