Author Michael Gordon is an incurable entrepreneur who has founded five successful companies and teaches entrepreneurship at top business schools. He knows what it takes to start, run, and grow a business from the bottom up; and he knows that anyone with the drive and passion to succeed can learn the art of entrepreneurship. Now he shares his lifetime of wisdom in a single volume that covers all the bases. Trump University Entrepreneurship 101 combines the talent and wisdom of a successful entrepreneur with the business wisdom of Trump to produce a one-of-a-kind guide to entrepreneurial success.
Gordon makes it simple, explaining how a successful business is really nothing more than a money machine. You put an opportunity or idea into the top of the machine, you mix the idea up with customer value and hard work, and out comes money. There's no college degree you can get that will make you a great entrepreneur. But if you have the dedication and determination, this essential resource will show you how to build a money machine that produces sustainable long-term profit.
This book is a must for anyone who dreams of founding and owning their own business. In addition to demystifying the entrepreneurial process, it teaches you how to mobilize resources, develop a workable strategy, write a brief and effective business plan, raise money, negotiate with investors, and launch your business.
Ideal as a stand-alone primer on entrepreneurship or as a companion text for MBA classes, Trump University Entrepreneurship 101 provides everything you need to get your business up and running. If you've got the entrepreneurial itch, this book gives you the courage and confidence to take action.
In Trump University Entrepreneurship 101, you'll learn how to:
Includes FREE Downloadable Worksheets!
Not bad, but really nothing that I hadn't heard before. Might be great for younger people, but a lot of it is just common sense. Read morePublished on December 31, 2011 by Rudolph J.
Mike Gordon has written a superb guide to anybody considering a new business area - whether they are just starting out or in a more mature business, Mike's book is totally "on the... Read morePublished on October 14, 2010 by DeeJay
Mark F. LaMoure, Boise, ID
Outstanding! "Entrepreneurship 101," by Donald Trump is captivating. Its one of the best books of its kind I've ever read. Read more
I'm a full time work, learning entrepreneurship in my spare time. I was thinking to take some courses online or in local university, but when I've discovered this book I stopped... Read morePublished on January 31, 2009 by Valeriy Kleyer
It's a great idea by Donald Trump to encourage people willing to pursue entrepreneurship to support them with specific 'how to do' books. Unfortunately, this books lacks depth. Read morePublished on March 10, 2008 by Franco Arda
Entrepreneurship 101 summarizes all the skills you need and all the problems you may face when you pursue entrepreneurship, as well as the key to success. Read morePublished on June 13, 2007 by Q. Yu