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There's no question that the Internet has changed the way we do businessespecially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.
At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever willunless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.
Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.
Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right wayhonestly, effectively, and profitably. --This text refers to an out of print or unavailable edition of this title.
Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand'sinfluence, reputation, and profits. Combining high-level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!
Praise for Trust Agents
"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
—Seth Godin, author of Tribes
"Social media may be a phenomenon, but it's not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
—David B. Thomas, Social Media Manager, SAS
This is a great book for anyone who needs to understand how to properly use social media for business. Read morePublished 3 months ago by Lisa Scarbrough
A solid base in the pros and pitfalls of using social media for business and how to evaluate what makes sense for you.Published 3 months ago by Beth Kozlowski
On time and just what we were looking for! This will work very well for us. Thank you for your service!Published 4 months ago by Anthony W.
My author friend in southern California recommended this book to me during a reunion breakfast. Turns out - it's a game changer. Read morePublished 13 months ago by Tom Mullen
I started reading this book. I decided purchasing this after reading a recommendation on a blog. The overall message is alright, i.e., give before asking in a nutshell. Read morePublished 13 months ago by Daniel Nathan
I like the content of this book, it's fairly interesting and (hopefully) useful. But my 3 star review is mainly due to the quality of the audio. Read morePublished 13 months ago by Julie Lea
This is quite an in depth book on the subject and I learnt some good tips. However, the book just cut off in mid air somewhere near the end so I couldn't finish it?Published 13 months ago by Richard Hawkridge
Had several pencil marking throughout that I had to erase which was pretty annoying but at least it wasn't mean. Outside of that happy with the book.Published 15 months ago by Romeo