|Amazon Price||New from||Used from|
There's no question that the Internet has changed the way we do businessespecially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.
At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever willunless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.
Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.
Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right wayhonestly, effectively, and profitably.
"Business success today is as much about therelationships you cultivate with consumers as it is about yourproducts or services; for us at GM, the power is in combining the relationship with customers with truly exciting, brilliantly designed, and superblyexecuted vehicles. Chris and Julien have written an excellent primer on how to navigate this new environment, and how to earn the trust of thecommunities upon whom we increasingly depend."
—Fritz Henderson, CEO, General Motors
"This book gives marketers permission to be human. In fact,it goes as far as suggesting it might be a benefit. Get it, read it, share it!"
—John Jantsch, author of Duct Tape Marketing
"The foundation of all great marketing—online or offline—is trust.This book explains how to gain people's trust and turn it into apowerful force. Brogan and Smith are hardworking guys whoknow how to use the Web's tools to build business."
—Guy Kawasaki, cofounder, Alltop.com and author of Reality Check
This is a great book for anyone who needs to understand how to properly use social media for business. Read morePublished 4 months ago by Lisa Scarbrough
A solid base in the pros and pitfalls of using social media for business and how to evaluate what makes sense for you.Published 4 months ago by Beth Kozlowski
On time and just what we were looking for! This will work very well for us. Thank you for your service!Published 5 months ago by Anthony W.
My author friend in southern California recommended this book to me during a reunion breakfast. Turns out - it's a game changer. Read morePublished 14 months ago by Tom Mullen
I started reading this book. I decided purchasing this after reading a recommendation on a blog. The overall message is alright, i.e., give before asking in a nutshell. Read morePublished 14 months ago by Daniel Nathan
I like the content of this book, it's fairly interesting and (hopefully) useful. But my 3 star review is mainly due to the quality of the audio. Read morePublished 14 months ago by Julie Lea
This is quite an in depth book on the subject and I learnt some good tips. However, the book just cut off in mid air somewhere near the end so I couldn't finish it?Published 15 months ago by Richard Hawkridge
Had several pencil marking throughout that I had to erase which was pretty annoying but at least it wasn't mean. Outside of that happy with the book.Published 16 months ago by Romeo