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There's no question that the Internet has changed the way we do businessespecially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.
At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever willunless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.
Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.
Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right wayhonestly, effectively, and profitably.
"Business success today is as much about therelationships you cultivate with consumers as it is about yourproducts or services; for us at GM, the power is in combining the relationship with customers with truly exciting, brilliantly designed, and superblyexecuted vehicles. Chris and Julien have written an excellent primer on how to navigate this new environment, and how to earn the trust of thecommunities upon whom we increasingly depend."
—Fritz Henderson, CEO, General Motors
"This book gives marketers permission to be human. In fact,it goes as far as suggesting it might be a benefit. Get it, read it, share it!"
—John Jantsch, author of Duct Tape Marketing
"The foundation of all great marketing—online or offline—is trust.This book explains how to gain people's trust and turn it into apowerful force. Brogan and Smith are hardworking guys whoknow how to use the Web's tools to build business."
—Guy Kawasaki, cofounder, Alltop.com and author of Reality Check
Really a book that could have gone a little bit beyond the obvious. No great insights nor remarkable observations. Money not well spent.Published 3 months ago by Cassiano Gobbet
If this isn't an industry standard for people in the social media business, it should be. Brogan pulls back from all the "how many hashtags" pointers you usually see to... Read morePublished 4 months ago by J. Allis
My critique is mostly technical and nitpicky, but there are two narrators reading the audiobook - one of which is not recorded up to my personal standards of quality, the other... Read morePublished 5 months ago by TradeIsLife
This is a great book for anyone who needs to understand how to properly use social media for business. Read morePublished 16 months ago by Lisa Scarbrough
A solid base in the pros and pitfalls of using social media for business and how to evaluate what makes sense for you.Published 16 months ago by Beth Kozlowski
On time and just what we were looking for! This will work very well for us. Thank you for your service!Published 17 months ago by Anthony W.
My author friend in southern California recommended this book to me during a reunion breakfast. Turns out - it's a game changer. Read morePublished on September 28, 2013 by Tom Mullen
I started reading this book. I decided purchasing this after reading a recommendation on a blog. The overall message is alright, i.e., give before asking in a nutshell. Read morePublished on September 16, 2013 by Daniel Nathan