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Trust Agents Revised and Updated: Using the Web to Build Influence, Improve Reputation, and Earn Trust Audible – Unabridged

4.4 out of 5 stars 120 customer reviews

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Customer Reviews

Top Customer Reviews

Format: Hardcover
I was looking forward to reading this book as I work in social media and highly respect the authors. I'm always weary of reviews of social media books because, let's face it, in general the authors know more about reviews/ratings and how to manipulate them more than authors of other books. Anyway, I was very disappointed in Trust Agents. I felt that it was similar to other social media books in that the authors are trying to create catch phrases or buzz words (e.g. "trust agents") being that this is a new industry and creating a buzz phrase is a great marketing tactic. Despite the book's description, this is more of a theoretical book and does not offer practical advice that can be used at the tactical level.

It might not be a bad book if you're new to social media, but if you're experienced you're basically going to hear the same old stuff with different jargon. Then again, if you're new to social media you're much better off reading Groundswell. You'll get plenty of interesting supporting data there rather than anecdotal evidence of why certain strategies work.
Comment 101 of 108 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover
I've met Chris Brogan several times (who is impressive in person despite a penchant for thinking that foul language is cool), and I have a great admiration for Seth Godin, who enthusiastically praises and endorses this book. Trust Agents is well-written, and the authors certainly are leaders (i.e., trust agents) in social media. The problem is that the book reflects a disturbing philosophical shallowness within our society, as well as a mindless pursuit of celebrity. Hey, it's a good book, and worth reading, but there is nothing profound within the covers. Trust Agents glorifies the current trend toward acquiring great quantities of snippets of relationships, and assumes that the value of quantity over quality in our relationships is the appropriate focus. Yes, this acquisition probably is the most effective means for business success now, however it ignores a fundamental destruction of the true fabric of our humanity. I am surprised that Seth Godin praises this book so highly, since it has so little to do with relationship quality, excellence, and the pursuit of remarkability.
4 Comments 118 of 132 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover
Chris Brogan and Julien Smith say they set out to write a business book. "Perhaps you've been noticing that the older approach to marketing, PR, advertising, business communication, and other activities on the web aren't pulling as well as they used to...Trust Agents is the answer to the question: `What do I do now?'" Eventually, it suggests that its message can be more broadly applied. "You will get the job you want without a resume. This book will teach you how....By the way, this works with talking to attractive members of the opposite sex, too." And finally, at the end, "Though we've written the book to be a business book about using the web, the skills of a trust agent relate to many offline possibilities." Disclosing this so late may have been intentional. Or, seeing how the narrative develops, perhaps it was something the authors realized only after the whole thing had been written. Regardless, they're absolutely correct.

People will believe what tends to conform to their own social circles and the people that they trust. Generally, we trust our friends. And on the web, those friends can be everywhere. The ones who set out to gain our trust are called "Trust Agents." "Trust agents use today's web tools to spread their influence, faster, wider, and deeper than a typical company's PR or marketing department might be capable of achieving, and with more interest in people, too. We need to become them and harness them...A Trust Agent builds networks almost reflexively by being helpful, by promoting the good work that others do, by sharing even their best stuff without hesitation, and by finding ways to deliver even more value on top of all that without asking for anything in return."

Business needs to cultivate its Trust Agents, some of which will be under company control, most of which will not. Personally, so do we all. I recommend this book for everyone, both business and personal.
1 Comment 43 of 49 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover
Why Bother with Social Media

I've had a Facebook account for almost 2 years now. I thought that it was a great way to reunite with old friends and find out what they have been doing over the years, but I didn't care too much to know that they were going to the mall, watching a movie with friends, or changing their children's diapers; Nor, did I care to let my friends know what I was doing at every second of every day. The constant barrage of status updates and invitations were of no value to me, and quite honestly annoying. Time is what I value most in life, and I was not about to waste it.

I purchased Trust Agents on the recommendation of bloggers that I admire, and upon reading the first few pages I was met dose of reality: I have been wasting time for 2 years. Whether you like it or not, social media is the new revolution in communicating and getting things done. Relationships that you build through major social networking sites are not empty; Rather, they are an amazingly effective way of gaining knowledge, building your professional reputation, and creating an army of like-minded individuals that can help you to syngergistacally achieve your goals.
cover to trust agents for the book review

Relationships Are the New Market

Before the social media, entrepreneurs and big businesses marketed themselves like battering rams at the gates of your potential patronage. They would hammer away via commercials and advertisements that told you of their greatness and how you needed their product like a fish needs water. Now, these same people - through the advent of social media - are no longer high and mighty intelligentsia looking for a buck, but are like-minded individuals in the same boat as the rest of us.
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1 Comment 13 of 13 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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