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Trust is Everything: Become the Leader Others will Follow [Paperback]

Aneil K. Mishra , Karen E. Mishra
4.8 out of 5 stars  See all reviews (10 customer reviews)

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Book Description

April 6, 2009 0615199100 978-0615199108
This is a book for anyone who wants to be a more effective leader or manager by building trust with others.

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Editorial Reviews

About the Author

Aneil Mishra is Managing Partner of Total Trust Coaching and Consulting.  He develops and conducts leadership assessment, executive education programs, and team development for organizations around the globe.   He is a keynote speaker to corporate, not-for-profit, and professional association audiences on leadership, change management and building trust with key stakeholders.  He previously was VP of Curriculum and Faculty Relations for 2tor, Inc. in helping successfully develop UNC-Chapel Hill's Kenan-Flagler School of Business's online MBA program, MBA@UNC.  Aneil has been an award-winning management professor at Wake Forest, Duke, Penn State, and Michigan State universities.  Prior to earning his Ph.D., Aneil worked for General Motors in as an engineer and in HR.  He earned his A.B. in economics, cum laude, from Princeton University.  Some of his recent clients include AREVA, Cisco, Coca-Cola Icecek (Turkey and the Middle East), Daimler, Dow Corning, General Mills, Lenovo, Microsoft, and Nissan.  He has been certified by Korn/Ferry International/Lominger as a leadership coach.  

Karen Mishra is Assistant Professor of Marketing at Meredith College in Raleigh, NC.  She previously served as a marketing professor at Michigan State and Wake Forest universities.   Karen's teaching and research interests include integrated marketing communications, internal communication, and trust.  Karen was the National Account Manager for the $75 million Pepsi-Cola account at Johnson Controls, Inc., and worked in HR at General Motors.   Her clients have included Deutsche Bank, SC Johnson, Oshkosh Truck Corporation, and Two Men and a Truck International, and she has been an executive coach at Duke University. She earned her Ph.D. in Marketing Communications from the University of North Carolina at Chapel Hill, her M.B.A. from the University of Michigan and her B.A. from Albion College.

Product Details

  • Paperback: 252 pages
  • Publisher: Aneil K. Mishra and Karen E. Mishra (April 6, 2009)
  • Language: English
  • ISBN-10: 0615199100
  • ISBN-13: 978-0615199108
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,454,214 in Books (See Top 100 in Books)

More About the Author

Aneil is Associate Dean of Academic Affairs at North Carolina Central University in Durham, NC. He previously was VP of Curriculum and Faculty Relations for 2tor, Inc. where he helped lead the successful launch of the online MBA program at UNC at Chapel Hill. Aneil has also served as a management professor at Wake Forest, Duke, Penn State, and Michigan State universities. He is also an executive coach and leadership development consultant.

Karen is Assistant Professor of Marketing at Meredith College in Raleigh, NC. She previously served as a marketing professor at Michigan State, Wake Forest, and Penn State universities. Prior to becoming a professor, Karen was the national Account Manager for the $75 million Pepsi account for Johnson Controls, Inc. She has also taught at the Vienna University of Economics and Business.

Aneil and Karen develop and conduct leadership assessment, executive education programs, and team development for a variety of Fortune 500 firms and other organizations, including leading health care organizations, and not-for-profits around the globe, and in fast-changing industries in the U.S., Turkey and South America. Some of the firms they have worked with include Abbott Nutrition, Cisco, Daimler, General Mills, Lenovo, Microsoft, Nissan, Sanofi, and Two Men and Truck International. The also serve as keynote speakers to corporate, not-for-profit, and professional association audiences on leadership, change management and building trust with key stakeholders.

Aneil and Karen published the book "Trust is Everything - Become the Leader Others Will Follow" in 2008. Routledge Press published the sequel, "Becoming a Trustworthy Leader - Psychology and Practice" in 2012. They have published their research in a number of leading scholarly and practitioner journals including Sloan Management Review, and other scholars have cited Aneil's research over 1500 times in refereed journals alone. Aneil is a founding Associate Editor and Karen is a founding editorial Board Member of of the Journal of Trust Research.

You can learn more about their work at www.trustiseverything.com.

Customer Reviews

4.8 out of 5 stars
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4.8 out of 5 stars
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Very positive read! June 8, 2012
By Lisa
Format:Kindle Edition
I thoroughly enjoyed this book! Some great reminders and some creative thoughts that I have begun to implement as well. I especially enjoyed the Chapter "Be Outrageous and Courageous." The entire book is full of positive thoughts that we should keep in front of us all the time that foster healthy and successful relationships.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent analysis of trust and leadership May 3, 2009
Format:Paperback|Amazon Verified Purchase
Aneil and Karen Mishra have done an excellent analysis of what it takes to have the trust of your followers as a leaders. Using multiple case stories, they build up the "ROCC" of trust: Reliability, Openness, Competence and Compassion. An easy read, if you are interested on the role of trust in leadership, this is an excellent resource.
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1 of 1 people found the following review helpful
4.0 out of 5 stars A different perspective- great read July 30, 2008
Format:Paperback
Unlike many other books on leadership and organization effectiveness, the authors cut to the quick and deliver a number of real world examples of what really works. The end of chapter tips are an especially good check list to revisit and utilize as daily work.
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Most Recent Customer Reviews
5.0 out of 5 stars clear concise guideline for leadership
goals and guidelines building trust
easy read for leadership
clear simple concise read
good for core textbook for management/ leadership course
Published 7 days ago by Holly Ambrose
4.0 out of 5 stars Trust as the oxygen of organizational health
The book does an admirable job organizing and arguing the case for the absolute necessity of trust in organizations. Read more
Published 3 months ago by Fourmaples
5.0 out of 5 stars A must read for leaders in every field
In Trust is Everything, the Mishras have provided a valuable compass (their ROCC of Trust) by which to lead people and companies. Read more
Published 14 months ago by BrendaB
5.0 out of 5 stars A Very Good Book
This book is especially relevant today and provides some real world examples of truly trustworthy leaders. The chapter on Ted Castle and Rhino Foods is especially intersting. Read more
Published on September 6, 2010 by A. R. Mouer
5.0 out of 5 stars Inspiring, easy to read and overall great leadership book
After reading many books on business, psychology, and marketing, this is an ideal addition to my all time favorites. Read more
Published on July 1, 2008 by B. Saib
5.0 out of 5 stars Great concepts and you can instantly apply the lists of Do's and...
Aneil and Karen Mishra have accurately concluded that 'Trust is Everything' when it comes to leadership. Read more
Published on May 30, 2008 by Victor L. Velazquez
5.0 out of 5 stars an excellent book
Trust is Everything provided specific tools and real world examples that have increased my confidence in becoming a better leader.
Published on May 28, 2008 by Craig B. Faile
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