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Trust Is Everything: Become the Leader Others Will Follow Paperback – April 6, 2009

ISBN-13: 978-0615199108 ISBN-10: 0615199100

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Product Details

  • Paperback: 252 pages
  • Publisher: Aneil K. Mishra and Karen E. Mishra (April 6, 2009)
  • Language: English
  • ISBN-10: 0615199100
  • ISBN-13: 978-0615199108
  • Product Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #649,268 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Aneil Mishra is Managing Partner of Total Trust Coaching and Consulting.  He develops and conducts leadership assessment, executive education programs, and team development for organizations around the globe.   He is a keynote speaker to corporate, not-for-profit, and professional association audiences on leadership, change management and building trust with key stakeholders.  He previously was VP of Curriculum and Faculty Relations for 2tor, Inc. in helping successfully develop UNC-Chapel Hill's Kenan-Flagler School of Business's online MBA program, MBA@UNC.  Aneil has been an award-winning management professor at Wake Forest, Duke, Penn State, and Michigan State universities.  Prior to earning his Ph.D., Aneil worked for General Motors in as an engineer and in HR.  He earned his A.B. in economics, cum laude, from Princeton University.  Some of his recent clients include AREVA, Cisco, Coca-Cola Icecek (Turkey and the Middle East), Daimler, Dow Corning, General Mills, Lenovo, Microsoft, and Nissan.  He has been certified by Korn/Ferry International/Lominger as a leadership coach.  

Karen Mishra is Assistant Professor of Marketing at Meredith College in Raleigh, NC.  She previously served as a marketing professor at Michigan State and Wake Forest universities.   Karen's teaching and research interests include integrated marketing communications, internal communication, and trust.  Karen was the National Account Manager for the $75 million Pepsi-Cola account at Johnson Controls, Inc., and worked in HR at General Motors.   Her clients have included Deutsche Bank, SC Johnson, Oshkosh Truck Corporation, and Two Men and a Truck International, and she has been an executive coach at Duke University. She earned her Ph.D. in Marketing Communications from the University of North Carolina at Chapel Hill, her M.B.A. from the University of Michigan and her B.A. from Albion College.

More About the Author

Aneil is Associate Dean of Academic Affairs at North Carolina Central University in Durham, NC. He previously was VP of Curriculum and Faculty Relations for 2tor, Inc. where he helped lead the successful launch of the online MBA program at UNC at Chapel Hill. Aneil has also served as a management professor at Wake Forest, Duke, Penn State, and Michigan State universities. He is also an executive coach and leadership development consultant.

Karen is Assistant Professor of Marketing at Meredith College in Raleigh, NC. She previously served as a marketing professor at Michigan State, Wake Forest, and Penn State universities. Prior to becoming a professor, Karen was the national Account Manager for the $75 million Pepsi account for Johnson Controls, Inc. She has also taught at the Vienna University of Economics and Business.

Aneil and Karen develop and conduct leadership assessment, executive education programs, and team development for a variety of Fortune 500 firms and other organizations, including leading health care organizations, and not-for-profits around the globe, and in fast-changing industries in the U.S., Turkey and South America. Some of the firms they have worked with include Abbott Nutrition, Cisco, Daimler, General Mills, Lenovo, Microsoft, Nissan, Sanofi, and Two Men and Truck International. The also serve as keynote speakers to corporate, not-for-profit, and professional association audiences on leadership, change management and building trust with key stakeholders.

Aneil and Karen published the book "Trust is Everything - Become the Leader Others Will Follow" in 2008. Routledge Press published the sequel, "Becoming a Trustworthy Leader - Psychology and Practice" in 2012. They have published their research in a number of leading scholarly and practitioner journals including Sloan Management Review, and other scholars have cited Aneil's research over 1500 times in refereed journals alone. Aneil is a founding Associate Editor and Karen is a founding editorial Board Member of of the Journal of Trust Research.

You can learn more about their work at www.trustiseverything.com.

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Victor L. Velazquez on May 30, 2008
Format: Paperback
Aneil and Karen Mishra have accurately concluded that 'Trust is Everything' when it comes to leadership. The trust earned by leaders pays back in very tangible ways -- it's the difference between marginal performance and performance that sets a business unit, a division, an organization apart. In this book, you get the four core dimensions of trust in very clear and concise terms -- not just management concept fluff but real world examples of leaders and companies that have demonstrated what excelling at the four dimensions can achieve. The stories are easy to relate to and as you continue reading them, you realize how powerful the concepts really are. I personally, highly recommend this book.

Victor Velazquez
Vice President - Service & Operations
American Institute of Certified Public Accountants
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1 of 1 people found the following review helpful By B. Saib on July 1, 2008
Format: Paperback Verified Purchase
After reading many books on business, psychology, and marketing, this is an ideal addition to my all time favorites. Aneil and Karen wrote an easy to read book with clear, complete and real stories which will give even the least likely leaders an edge. Ever stumble upon a book that you never knew you needed to read??? This is one of those books. It uses all of life's basic skills that one assumes has nothing to do with business yet it has everything to do with business. Read it for business... read it for life... Read it!
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1 of 1 people found the following review helpful By Holly Ambrose on May 13, 2013
Format: Paperback Verified Purchase
goals and guidelines building trust
easy read for leadership
clear simple concise read
good for core textbook for management/ leadership course
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1 of 1 people found the following review helpful By Fourmaples on February 18, 2013
Format: Paperback
The book does an admirable job organizing and arguing the case for the absolute necessity of trust in organizations. If your organization has one of the common maladies, organizational malaise, low employee engagement, failure to fully execute, you might have a trust problem. Aneil and Karen provide the tools to help make the diagnosis and start on the long road to recovery. Even if you're not sure, the time and money required to consume this book will pay dividends. Trust me.
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1 of 1 people found the following review helpful By Lisa on June 8, 2012
Format: Kindle Edition
I thoroughly enjoyed this book! Some great reminders and some creative thoughts that I have begun to implement as well. I especially enjoyed the Chapter "Be Outrageous and Courageous." The entire book is full of positive thoughts that we should keep in front of us all the time that foster healthy and successful relationships.
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