"Ryan Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you've never heard of."
—Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek
“A playbook for the dark arts of exploiting the media”
—Robert Greene, author of The 48 Laws of Power
"This book will make online media giants very, very uncomfortable. "
— Drew Curtis, founder, Fark.com
“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”
— Edward Jay Epstein, author of The Big Picture”
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” —Tucker Max, #1 New York Times bestselling author of I Hope They Serve Beer in Hell
“Ryan has a truly unique perspective on the seedy underbelly of digital culture.”
—Matt Mason, Director of Marketing, BitTorrent
“Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.”
—Dov Charney, CEO and founder, American Apparel
"...an astonishing, disturbing book"
"[Like] Upton Sinclair on the blogosphere."
—Tyler Cowen, MarginalRevolution.com
Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans and writes at RyanHoliday.net.
Not a valuable book for a PA/PR professional. While an entertaining read, most of the author's anecdotes clearly show he manipulated others or lied to achieve his goals. Read morePublished 9 days ago by Justin Brockhoff
You will not look at things the same after reading this book. EXCELLENT read.Published 13 days ago by Amy Perkins
Wonderful. An insider's expose on how easily manipulated news media is with a nod to how we're repeating the same mistakes from the days of yellow journalism. Read morePublished 1 month ago by Rico
One of the scariest yet most fascinating books you will ever read. Almost everything that you have long suspected about marketing, journalism, and the internet is outlined here.Published 1 month ago by RoboGriffey
This book is full of incredibly useful information about running a marketing campaign on a budget. I've been able to use a number of the provided strategies to successfully gain... Read morePublished 1 month ago by JOW
I have been working in digital marketing for 11 years but never on the content marketing side.
I found this book to be really interesting though many specific details were not... Read more
Finally somebody tells the truth about the media and the internet and social media. You'll never respect journalism again, of course you don't now but you can't stop reading,... Read morePublished 1 month ago by Digital Book Lover
Fantastic read. Ryan does a great job of breaking down a complex topic and delivering it in bite sized pieces that are easy to swallow. Read morePublished 1 month ago by Kyle