Industrial-Sized Deals TextBTS15 Shop Women's Handbags Learn more nav_sap_SWP_6M_fly_beacon $5 Albums $5 Off Fire TV Stick Grocery Shop Popular Services gotS5 gotS5 gotS5  Amazon Echo Starting at $99 Kindle Voyage Metal Gear Solid 5 Shop Back to School with Amazon Back to School with Amazon Outdoor Recreation STEM Toys & Games
Trust Me, I'm Lying: Confessions of a Media Manipulator and over one million other books are available for Amazon Kindle. Learn more
Qty:1
FREE Shipping on orders over $35.
Usually ships within 1 to 3 weeks.
Ships from and sold by Amazon.com.
Gift-wrap available.
Trust Me, I'm Lying: Conf... has been added to your Cart
Condition: Used: Good
Comment: An ex-library book, with library markings, features, and stamps. Has protective plastic cover. Pages are free from notes, underlining or highlighting. Ships fast from Amazon's warehouse.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Trust Me, I'm Lying: Confessions of a Media Manipulator Hardcover – July 19, 2012

262 customer reviews

See all 7 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$26.95
$4.50 $3.43

Best Books of the Year So Far
Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for 2015's Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
$26.95 FREE Shipping on orders over $35. Usually ships within 1 to 3 weeks. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Trust Me, I'm Lying: Confessions of a Media Manipulator + Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising + Contagious: Why Things Catch On
Price for all three: $49.41

Some of these items ship sooner than the others.

Buy the selected items together

Editorial Reviews

Review

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you've never heard of."
—Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek

“A playbook for the dark arts of exploiting the media”
—Robert Greene, author of The 48 Laws of Power

"This book will make online media giants very, very uncomfortable. "
— Drew Curtis, founder, Fark.com

“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”
— Edward Jay Epstein, author of The Big Picture


 “The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” —Tucker Max, #1 New York Times bestselling author of I Hope They Serve Beer in Hell
“Ryan has a truly unique perspective on the seedy underbelly of digital culture.”
—Matt Mason, Director of Marketing, BitTorrent

“Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.”
—Dov Charney, CEO and founder, American Apparel

"...an astonishing, disturbing book"

Financial Times


“In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads YouTube videos of herself naked and eating ice cream.”
—Ladygunn Magazine
"This is a dark book with an important warning to clients and PR people alike."

—Richard Edelman

"[Like] Upton Sinclair on the blogosphere."

—Tyler Cowen, MarginalRevolution.com

About the Author

Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans and writes at RyanHoliday.net.

NO_CONTENT_IN_FEATURE

Amazon Local Register Amazon Local Register


Product Details

  • Hardcover: 259 pages
  • Publisher: Portfolio (July 19, 2012)
  • Language: English
  • ISBN-10: 159184553X
  • ISBN-13: 978-1591845539
  • Product Dimensions: 9.3 x 6.4 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (262 customer reviews)
  • Amazon Best Sellers Rank: #123,636 in Books (See Top 100 in Books)

Related Media


More About the Author

Ryan Holiday is a media strategist and prominent writer on strategy and business. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He served as director of marketing at American Apparel for many years, where his work was internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. His first book, Trust Me I'm Lying: Confessions of a Media Manipulator--which the Financial Times called an "astonishing, disturbing book" was a debut bestseller and is now taught in colleges around the world. His subsequent books, Growth Hacker Marketing and The Obstacle is the Way were both published by Penguin/Portfolio.

He currently lives in Austin, Texas and writes at RyanHoliday.net, Thought Catalog and for the New York Observer.

Amazon Author Rankbeta 

(What's this?)

Customer Reviews

Most Helpful Customer Reviews

127 of 140 people found the following review helpful By Jade Craven on November 22, 2013
Format: Kindle Edition
I avoided reading this book because I had read some of Holiday's articles online about how HARO was flawed. I'm a digital native and a blogger so I was aware of these flaws, and didn't need these pointed out to me.

I have never been so glad to be mistaken. This book is primarily about how businesses can manipulate the blogosphere in order to get 'credible' publications to cover them. I consider myself to be an ethical blogger and I found myself nodding constantly when he brought up examples. Heck, I've been caught up in PR firestorms online so have first-hand experience about a lot of what Ryan said.

The book structure is flawed, as others have said. At times, it feels repetitive. It was brilliantly written though, which I know is a contradiction. There was a number of times I just wished he'd get to his well-written point.

I've read the other reviews and I suspect the anger is moreso because we've been manipulated, rather then a flaw in writing. It does make a lot of digital content creators - and those that consume online content - look like morons. And, it can be hard to shake the feeling you are being manipulated. I recommend shaking off those feelings. Everyone who works in marketing/PR needs to read this book so they know the rules of the new digital landscape. If you aren't aware of these techniques, they can be used against you.

Highly recommended. You don't have to use the techniques he talks about. You just need to know about them.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
165 of 192 people found the following review helpful By Bradley Bevers TOP 1000 REVIEWERVINE VOICE on July 24, 2012
Format: Hardcover Verified Purchase
This book makes the other books I have read on social media and blogging virtually worthless. Holiday lays out more effective plans, proven by his track record, and pulls it off for less money. If you have any interest in business, social media, or blogging than it is a must read.

That said, I think it does ultimately fall short of its potential for a few specific reasons. The good outweighs the shortcomings, but there are people I won't recommend the book to because of them. First, the good.

The Good

* Ryan Holiday can write. He is a great writer, and this is a refreshing read.
* Gut-wrenching info on the structure of today's media. Literally made me sick to my stomach at points.
* Content is very strong, delivers high value for the money. If you are thinking about getting this, get it - you will get the best marketing advice you have read for a pittance.
* Well-researched, funny, and an entertaining read.

The Bad

* The structure of this book is a little muddled. It's really three books in one. First, it is a confession of what Holiday has done for his clients. Secondly, its a book on how you can do it yourself. And lastly, its a book that proves that you should not do it and should actively fight against how the media is structured.
* Because of the three-books-in-one, I have found that I have fewer people in my sphere to recommend it to. There are many people that I wish I could give the warnings about the media portion to, but the other parts of the book would be useless to them. For me, and probably for any entrepreneur, the whole book is valuable - for the general public, not so sure.

The Ugly

* The writing is very good, the content is excellent.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
70 of 80 people found the following review helpful By Amazon Customer on November 20, 2013
Format: Hardcover Verified Purchase
"Question the incentives of every author" is what I took away from this book, along with a more complete understanding of why I see so much of the same garbage in the news.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
31 of 35 people found the following review helpful By Ryan on July 23, 2014
Format: Paperback
I've been in the communications/public relations world for a number of years. I've worked for the U.S. federal government, private companies and non-profits. This book was referenced by a student in my master's program and I decided to pick it up at the local bookstore and give it a read.

It is not often I don't finish a book I start, but unfortunately I found "Trust Me, I'm Lying" to be a complete waste of time. Maybe I come at it from an angle to educated on the subject to be entertained by Ryan Holiday's "ground breaking" discoveries and maybe I just expect better writing.

First, discoveries: Nothing Holiday writes is "new." There are good actors and bad actors in the world of PR. This is true of any industry. The bad "flacks" tarnish the image of the good "flacks" just as a bad doctor tarnishes the image of a good doctor. Holiday comes from the world of "bad flacks." That's fine. The truth eventually catches up with them. Bad individuals and bad firms earn reputations that follow them around. Do they find work? Sure. So do criminals though. That's not a testiment to their virtue. "Look we can shape opinions with cleverly crafted lies." The crafting isn't clever and shaping opinions with lies is nothing new.

Second, the writing: Bad. Just bad. Holiday's writing reminds me of a few papers I wrote in my early high school days, where I was searching for filler. You know the kind of paper.... restating the exact same idea 10 ways to get 10 paragraphs. Now extend this idea from the early high school filler paper to an entire book. It's exhausting and sad. But then, this is what happens when someone writes "above their paygrade.
Read more ›
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


Want to discover more products? Check out these pages to see more: ebay books, public relations