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Trust Me, I'm Lying: Confessions of a Media Manipulator + Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising + Hooked: How to Build Habit-Forming Products
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Product Details

  • Paperback: 320 pages
  • Publisher: Portfolio (July 2, 2013)
  • Language: English
  • ISBN-10: 1591846285
  • ISBN-13: 978-1591846284
  • Product Dimensions: 5.5 x 1 x 8.5 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (240 customer reviews)
  • Amazon Best Sellers Rank: #9,523 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of."
--Tim Ferriss, author of The 4-Hour Workweek

"Essential reading."
--Andrew Keen

"Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America."
-- Edward Jay Epstein, author of The Big Picture

"The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name."
--Tucker Max

"Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone."
--Dov Charney, CEO and founder, American Apparel

"Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality."
--Kirkus Reviews

"His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice."
--Publishers Weekly

"While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end... Trust Me, I'm Lying provides valuable food for thought regarding how we receive -- and perceive -- information."
--New York Post

"This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling."
--Gillian Tett, Financial Times

About the Author

Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker, and Fast Company. He currently lives in New Orleans.

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Customer Reviews

It's VERY easy to read.
John Robb
Ryan Holiday is an expert manipulator having pulled the wool over the eyes of major news outlets for his clients as well as just to show them how foolish they are.
D. Greenbaum
It's rare for me to find a book that I can't put down but this is just one of them.
Vincent Bataoel

Most Helpful Customer Reviews

117 of 130 people found the following review helpful By Jade Craven on November 22, 2013
Format: Kindle Edition
I avoided reading this book because I had read some of Holiday's articles online about how HARO was flawed. I'm a digital native and a blogger so I was aware of these flaws, and didn't need these pointed out to me.

I have never been so glad to be mistaken. This book is primarily about how businesses can manipulate the blogosphere in order to get 'credible' publications to cover them. I consider myself to be an ethical blogger and I found myself nodding constantly when he brought up examples. Heck, I've been caught up in PR firestorms online so have first-hand experience about a lot of what Ryan said.

The book structure is flawed, as others have said. At times, it feels repetitive. It was brilliantly written though, which I know is a contradiction. There was a number of times I just wished he'd get to his well-written point.

I've read the other reviews and I suspect the anger is moreso because we've been manipulated, rather then a flaw in writing. It does make a lot of digital content creators - and those that consume online content - look like morons. And, it can be hard to shake the feeling you are being manipulated. I recommend shaking off those feelings. Everyone who works in marketing/PR needs to read this book so they know the rules of the new digital landscape. If you aren't aware of these techniques, they can be used against you.

Highly recommended. You don't have to use the techniques he talks about. You just need to know about them.
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161 of 188 people found the following review helpful By Bradley Bevers TOP 1000 REVIEWERVINE VOICE on July 24, 2012
Format: Hardcover Verified Purchase
This book makes the other books I have read on social media and blogging virtually worthless. Holiday lays out more effective plans, proven by his track record, and pulls it off for less money. If you have any interest in business, social media, or blogging than it is a must read.

That said, I think it does ultimately fall short of its potential for a few specific reasons. The good outweighs the shortcomings, but there are people I won't recommend the book to because of them. First, the good.

The Good

* Ryan Holiday can write. He is a great writer, and this is a refreshing read.
* Gut-wrenching info on the structure of today's media. Literally made me sick to my stomach at points.
* Content is very strong, delivers high value for the money. If you are thinking about getting this, get it - you will get the best marketing advice you have read for a pittance.
* Well-researched, funny, and an entertaining read.

The Bad

* The structure of this book is a little muddled. It's really three books in one. First, it is a confession of what Holiday has done for his clients. Secondly, its a book on how you can do it yourself. And lastly, its a book that proves that you should not do it and should actively fight against how the media is structured.
* Because of the three-books-in-one, I have found that I have fewer people in my sphere to recommend it to. There are many people that I wish I could give the warnings about the media portion to, but the other parts of the book would be useless to them. For me, and probably for any entrepreneur, the whole book is valuable - for the general public, not so sure.

The Ugly

* The writing is very good, the content is excellent.
Read more ›
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69 of 79 people found the following review helpful By Amazon Customer on November 20, 2013
Format: Hardcover Verified Purchase
"Question the incentives of every author" is what I took away from this book, along with a more complete understanding of why I see so much of the same garbage in the news.
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1,031 of 1,283 people found the following review helpful By Amazon Customer on August 2, 2012
Format: Hardcover Verified Purchase
Make no mistake. This is not some reformed offender coming clean after some soul searching, as the author is attempting to project himself. And no, this book is not a free manifesto to download to help us clueless masses get enlightened about the ways of the media. No sir! This is a man with an overpriced product to sell, a man out to remove money from your pocket using the exact same tricks he deployed in his book for his clients.

In the book he talks about Jeff Ritze (one of his many fake profiles) who went about planting deceptive stories (using fake email addresses) in the media to help his clients manipulate public perception, sell more and make a fortune.

The author continues to use that self-same deception to now sell THIS book.

In the book's description he says, "Why am I giving away these secrets?...I'm pulling back the curtain because I don't want anyone else to get blindsided". But alas, he goes about promoting this book using the exact same fraud that he describes delivering for his clients.

Here are some of them...

----------------
1) Fake profiles
----------------
'C.L.Mershon' was the FIRST person to give this book a 5-star review. CL Mershon then hangs out in the comments section, answering questions from readers, bending over backwards to resolve their queries, as if he were the CUSTOMER SUPPORT person for the book! And if that was not enough of a giveaway, he then religiously UPDATES his review to bring you Ryan Holiday's "LATEST" exploits in the media. :)

----------------
2) Assistants that neutralize enemies on the net
----------------
One of the reasons I updated this review is to inform readers about the speed with which people swarmed in and marked my review UNHELPFUL.
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Most Recent Customer Reviews


More About the Author

Ryan Holiday is a media strategist and prominent writer on strategy and business. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He served as director of marketing at American Apparel for many years, where his work was internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. His first book, Trust Me I'm Lying: Confessions of a Media Manipulator--which the Financial Times called an "astonishing, disturbing book" was a debut bestseller and is now taught in colleges around the world. His subsequent books, Growth Hacker Marketing and The Obstacle is the Way were both published by Penguin/Portfolio.

He currently lives in Austin, Texas and writes at RyanHoliday.net, Thought Catalog and for the New York Observer.

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Trust Me, I'm Lying: Confessions of a Media Manipulator
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