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Trust Me, I'm Lying: Confessions of a Media Manipulator Paperback – July 2, 2013
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--Tim Ferriss, author of The 4-Hour Workweek
"Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America."
-- Edward Jay Epstein, author of The Big Picture
"The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name."
"Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone."
--Dov Charney, CEO and founder, American Apparel
"Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality."
"His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice."
"While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end... Trust Me, I'm Lying provides valuable food for thought regarding how we receive -- and perceive -- information."
--New York Post
"This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling."
--Gillian Tett, Financial Times
About the Author
More About the Author
He currently lives in Austin, Texas and writes at RyanHoliday.net, Thought Catalog and for the New York Observer.
Top Customer Reviews
I have never been so glad to be mistaken. This book is primarily about how businesses can manipulate the blogosphere in order to get 'credible' publications to cover them. I consider myself to be an ethical blogger and I found myself nodding constantly when he brought up examples. Heck, I've been caught up in PR firestorms online so have first-hand experience about a lot of what Ryan said.
The book structure is flawed, as others have said. At times, it feels repetitive. It was brilliantly written though, which I know is a contradiction. There was a number of times I just wished he'd get to his well-written point.
I've read the other reviews and I suspect the anger is moreso because we've been manipulated, rather then a flaw in writing. It does make a lot of digital content creators - and those that consume online content - look like morons. And, it can be hard to shake the feeling you are being manipulated. I recommend shaking off those feelings. Everyone who works in marketing/PR needs to read this book so they know the rules of the new digital landscape. If you aren't aware of these techniques, they can be used against you.
Highly recommended. You don't have to use the techniques he talks about. You just need to know about them.
That said, I think it does ultimately fall short of its potential for a few specific reasons. The good outweighs the shortcomings, but there are people I won't recommend the book to because of them. First, the good.
* Ryan Holiday can write. He is a great writer, and this is a refreshing read.
* Gut-wrenching info on the structure of today's media. Literally made me sick to my stomach at points.
* Content is very strong, delivers high value for the money. If you are thinking about getting this, get it - you will get the best marketing advice you have read for a pittance.
* Well-researched, funny, and an entertaining read.
* The structure of this book is a little muddled. It's really three books in one. First, it is a confession of what Holiday has done for his clients. Secondly, its a book on how you can do it yourself. And lastly, its a book that proves that you should not do it and should actively fight against how the media is structured.
* Because of the three-books-in-one, I have found that I have fewer people in my sphere to recommend it to. There are many people that I wish I could give the warnings about the media portion to, but the other parts of the book would be useless to them. For me, and probably for any entrepreneur, the whole book is valuable - for the general public, not so sure.
* The writing is very good, the content is excellent.Read more ›
In the book he talks about Jeff Ritze (one of his many fake profiles) who went about planting deceptive stories (using fake email addresses) in the media to help his clients manipulate public perception, sell more and make a fortune.
The author continues to use that self-same deception to now sell THIS book.
In the book's description he says, "Why am I giving away these secrets?...I'm pulling back the curtain because I don't want anyone else to get blindsided". But alas, he goes about promoting this book using the exact same fraud that he describes delivering for his clients.
Here are some of them...
1) Fake profiles
'C.L.Mershon' was the FIRST person to give this book a 5-star review. CL Mershon then hangs out in the comments section, answering questions from readers, bending over backwards to resolve their queries, as if he were the CUSTOMER SUPPORT person for the book! And if that was not enough of a giveaway, he then religiously UPDATES his review to bring you Ryan Holiday's "LATEST" exploits in the media. :)
2) Assistants that neutralize enemies on the net
One of the reasons I updated this review is to inform readers about the speed with which people swarmed in and marked my review UNHELPFUL.Read more ›
Most Recent Customer Reviews
Amazing book. I was always perplexed at how shallow the media was and why they produce such inaccurate stories and distort the facts so much. This book explained all that.Published 3 days ago by TrailMix
An insightful glimpse into the world of spin and leveraging community opinion. Also it's an entertaining read..highly recommended mm endedPublished 3 days ago by Amazon Customer
Very refreshing, helped me to realize how fake all the news articles are and how much our lives are consumed by them! Read morePublished 12 days ago by Amazon Customer
I loved learning more about Ryan Holiday. His books Growth Hacking and The Obstacle Is The Way had a very good affect on me so I assumed this book must be as potent. Read morePublished 12 days ago by Ice Cube
Easily the most informative book on how to manipulate the web to bend to your needs. While not a step by step guide, there are plenty examples on how to do whatever it is you want... Read morePublished 16 days ago by Paul Bliss
This eye-opening book takes a serious look at how misinformation proliferates through blogs, and not by accident. Read morePublished 17 days ago by Amazon Customer
Great book. Well written. So much good information. If you're a news junkie, you might feel like an idiot while reading this book. Read morePublished 19 days ago by Amazon Customer
This scumbag (his words, not mine) obviously used his wiles to get me to buy this piece of garbage. The entire book can be summed up in about 1 page, but he'll mix that up and... Read morePublished 29 days ago by firstname.lastname@example.org
Confused about why Trump is rising like hot air and loitering like a bad dream, well pull up a chair and get this book. Read morePublished 1 month ago by Buck Stops Here