Top positive review
139 of 155 people found this helpful
A Must Read
on November 22, 2013
I avoided reading this book because I had read some of Holiday's articles online about how HARO was flawed. I'm a digital native and a blogger so I was aware of these flaws, and didn't need these pointed out to me.
I have never been so glad to be mistaken. This book is primarily about how businesses can manipulate the blogosphere in order to get 'credible' publications to cover them. I consider myself to be an ethical blogger and I found myself nodding constantly when he brought up examples. Heck, I've been caught up in PR firestorms online so have first-hand experience about a lot of what Ryan said.
The book structure is flawed, as others have said. At times, it feels repetitive. It was brilliantly written though, which I know is a contradiction. There was a number of times I just wished he'd get to his well-written point.
I've read the other reviews and I suspect the anger is moreso because we've been manipulated, rather then a flaw in writing. It does make a lot of digital content creators - and those that consume online content - look like morons. And, it can be hard to shake the feeling you are being manipulated. I recommend shaking off those feelings. Everyone who works in marketing/PR needs to read this book so they know the rules of the new digital landscape. If you aren't aware of these techniques, they can be used against you.
Highly recommended. You don't have to use the techniques he talks about. You just need to know about them.