Trust: The Secret Weapon of Effective Business Leaders (Hardcover)

~ Kathy Bloomgarden (Author) "THE GIANT MULTINATIONAL pharmaceuticals company Novartis SA contributes more than 2 percent of its annual sales-in 2005 $696 million-to its Access to Medicine program, which..." (more)
Key Phrases: discussion with the author, taking critics, leadership brand, United States, New York, Wall Street (more...)

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Product Description

TRUST: The Secret Weapon of Effective Business Leaders taps into a powerful current in American business – the importance of trust in a business’s corporate strategy.  In today’s environment, leaders who add the most value to their companies tend to make decisions based not on short-term financial goals, but on strongly-held values.  They develop a reservoir of trust among their key stakeholders and use it to speak frankly as challenges arise.  These leaders are inspired by an adherence to principles that form, for each of them, a platform of rock-solid values they will not violate.
 
TRUST brings into vivid focus the characteristics that make today’s leaders successful, and the principles and techniques they use to earn the confidence of employees, colleagues, customers and the public. Using dozens of interviews with top business leaders, as well as real-life  anecdotes and situations, CEO and business adviser Kathy Bloomgarden offers practical recommendations that can be applied by anyone, whether a corporate CEO, an executive of a not-for-profit organization, a politician, a division president, or even an ambitious young person at the beginning of his or her career. 

About the Author

Kathy Bloomgarden is Co-CEO of Ruder Finn, Inc., one of the world’s largest and most successful global public relations agencies. As a recognized communications advisor and confidante to some of today’s most influential corporate leaders, Dr. Bloomgarden shapes communications programs that help executive teams effectively establish trust with their employees, their customers, the business community and society at large.



Dr. Bloomgarden is a member of The Council on Foreign Relations, Women’s Leadership Board of Harvard University’s John F. Kennedy School of Government, and the board of the Foundation for the National Institutes of Health. She frequently represents the communications industry perspective at world events such as the World Economic Forum Annual Conference in Davos and Fortune Magazine’s CEO Summits, Most Powerful Women Summit and Aspen Institute Brainstorm Events. She graduated with a B.A. from Brown University, and has an M.A. and a Ph.D. from Columbia University in Political Science, as well as a certificate from the East Asian Institute. She is fluent in French, and has a working knowledge of Chinese, Italian, German and Russian.



Dr. Bloomgarden is married, with three children.



 



 



 

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Product Details Hardcover: 240 pages Publisher: St. Martin's Press (February 20, 2007) Language: English ISBN-10: 031234984X ISBN-13: 978-0312349844 Product Dimensions: 9.2 x 6.7 x 0.9 inches Shipping Weight: 1.1 pounds (View shipping rates and policies) Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review) Amazon.com Sales Rank: #964,578 in Books (See Bestsellers in Books)

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First Sentence:
THE GIANT MULTINATIONAL pharmaceuticals company Novartis SA contributes more than 2 percent of its annual sales-in 2005 $696 million-to its Access to Medicine program, which gives away drugs to those most in need around the world. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
discussion with the author, taking critics, leadership brand, trust imperative

Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Wall Street, Six Sigma, Daniel Vasella, Jayson Blair, Time Warner, Carly Fiorina, Smart Spot, Fred Hassan, Respecting Culture, Jack Welch, Mark Hurd, Trusted Leadership, World Economic Forum, Scientific Atlanta, Bob Hormats of Goldman Sachs, British Petroleum, Jonathan Schwartz, Natural Marketing Institute, North America, Royal Dutch Shell, Sir Philip Watts, The Washington Post

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	73% buy the item featured on this page: Trust: The Secret Weapon of Effective Business Leaders 5.0 out of 5 stars (1) $18.68
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1 Review 5 star:  (1) 4 star:    (0) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 5.0 out of 5 stars (1 customer review)		Share your thoughts with other customers:
Most Helpful Customer Reviews 2 of 2 people found the following review helpful: 5.0 out of 5 stars The business of trust, February 20, 2007 By  Gregory Baird (Morristown, NJ) - See all my reviews (TOP 1000 REVIEWER)    (REAL NAME)       The market has been glutted by business books touting new insights and formulas for success. It hasn't been until now that a book fearlessly points to what should be obvious but isn't. According to author Kathy Bloomgarden, the truth about trust will set you free in a business environment beset by scandals erupting from greed, arrogance, and short-term thinking. Woodrow Wilson once said, "The business of America is business." Bloomgarden's book builds on that observation with another: "The business of CEOs is trust." The challenge for CEOs is to have the vision to see today's mirages of success as just that - not the enduring success that is earned by building a better future for employees, customers and stockholders. By following the simple but disciplined rules that Bloomgarden has gleaned from a variety of corporate leaders who have earned and maintained the trust of their stakeholders, she shows how the tenure of a CEO can leave a legacy that even in the glaring scrutiny of retrospection bears out the vision and values of the leader. In an environment in which more than a few business leaders have lost their direction, Bloomgarden illuminates a path to a `straight-and-narrow' philosophy that demands character, candor, and demonstrable caring for stakeholders. Starting with her own experience as the CEO the global public relations firm Ruder-Finn, Bloomgarden distills the essence of success stories of numerous business leaders who have built trust-based relationships that have weathered crises, negative markets, and the cultural vagaries of the global marketplace. Trust, as she points out, has the power of simplicity, universality, and endurance. Bloomgarden acknowledges the pressures often felt by CEOs for strong and dependable profits on a quarterly basis. But taking the risk of a bad quarter or two - or even a bad year - in order to maintain a company's values and reputation is more important than the immediate popularity of good quarterly earnings. The corporate leader who becomes a statesman rather than a politician will have a much easier time outlasting the "inevitable pitfalls that beset all companies." Bloomgarden identifies responsibility, respect, realism, honesty, and the ability to take criticisms seriously as methods that inspire trust in your abilities. Once you have the trust of your employees, customers and stockholders, you will have the ability to enact your corporate vision and effect change for greater success. In an age where CEO longevity is becoming an oxymoron, even the public perception of business is changing. A 2004 Gallup poll found only one-in-five Americans ranked business executives as `high' or `very high' in terms of honesty, with only lawyers and car salesmen having lower scores. Clearly, a change is needed. One CEO notes the simplicity of the solution: "As leaders, we are responsible for setting an example through our actions." The difficulty executing that simple advice is that many actions taken by CEOs are not in the line of sight of potential critics, challenging CEOs with the true test of trust - how a person behaves when people aren't watching. Bloomgarden candidly explains the fortitude it takes to establish trust - much like pulling "Excaliber" from the stone. Only a select few have seemed able to accomplish the feat. But according to the author, many more corporate executives can acquire the capability if they are willing to do the character-building calisthenics necessary. The result could be remarkable: a renaissance of trust as a competitive asset of the American business community.		Ad feedback   Search Customer Reviews Only search this product's reviews

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Product Details

• Hardcover: 240 pages
• Publisher: St. Martin's Press (February 20, 2007)
• Language: English
• ISBN-10: 031234984X
• ISBN-13: 978-0312349844
• Product Dimensions: 9.2 x 6.7 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #964,578 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars The business of trust, February 20, 2007

By	Gregory Baird (Morristown, NJ) - See all my reviews (TOP 1000 REVIEWER)    (REAL NAME)

The market has been glutted by business books touting new insights and formulas for success. It hasn't been until now that a book fearlessly points to what should be obvious but isn't. According to author Kathy Bloomgarden, the truth about trust will set you free in a business environment beset by scandals erupting from greed, arrogance, and short-term thinking.

Woodrow Wilson once said, "The business of America is business." Bloomgarden's book builds on that observation with another: "The business of CEOs is trust." The challenge for CEOs is to have the vision to see today's mirages of success as just that - not the enduring success that is earned by building a better future for employees, customers and stockholders. By following the simple but disciplined rules that Bloomgarden has gleaned from a variety of corporate leaders who have earned and maintained the trust of their stakeholders, she shows how the tenure of a CEO can leave a legacy that even in the glaring scrutiny of retrospection bears out the vision and values of the leader.

In an environment in which more than a few business leaders have lost their direction, Bloomgarden illuminates a path to a `straight-and-narrow' philosophy that demands character, candor, and demonstrable caring for stakeholders. Starting with her own experience as the CEO the global public relations firm Ruder-Finn, Bloomgarden distills the essence of success stories of numerous business leaders who have built trust-based relationships that have weathered crises, negative markets, and the cultural vagaries of the global marketplace. Trust, as she points out, has the power of simplicity, universality, and endurance.

Bloomgarden acknowledges the pressures often felt by CEOs for strong and dependable profits on a quarterly basis. But taking the risk of a bad quarter or two - or even a bad year - in order to maintain a company's values and reputation is more important than the immediate popularity of good quarterly earnings. The corporate leader who becomes a statesman rather than a politician will have a much easier time outlasting the "inevitable pitfalls that beset all companies." Bloomgarden identifies responsibility, respect, realism, honesty, and the ability to take criticisms seriously as methods that inspire trust in your abilities. Once you have the trust of your employees, customers and stockholders, you will have the ability to enact your corporate vision and effect change for greater success.

In an age where CEO longevity is becoming an oxymoron, even the public perception of business is changing. A 2004 Gallup poll found only one-in-five Americans ranked business executives as `high' or `very high' in terms of honesty, with only lawyers and car salesmen having lower scores. Clearly, a change is needed. One CEO notes the simplicity of the solution: "As leaders, we are responsible for setting an example through our actions." The difficulty executing that simple advice is that many actions taken by CEOs are not in the line of sight of potential critics, challenging CEOs with the true test of trust - how a person behaves when people aren't watching.

Bloomgarden candidly explains the fortitude it takes to establish trust - much like pulling "Excaliber" from the stone. Only a select few have seemed able to accomplish the feat. But according to the author, many more corporate executives can acquire the capability if they are willing to do the character-building calisthenics necessary. The result could be remarkable: a renaissance of trust as a competitive asset of the American business community.