Customer Reviews

The Trusted Advocate: Accelerate Success with Authenticity and Integrity

5 star:		(5)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

The Trusted Advocate: Accelerate Success with Authenticity and Integrity

Throw away or put down all those self-help, 10-minutes to success books that attempt to tell you how to increase your leads, grow your sales & pipeline or motivate your sales team and make one single investment in this powerhouse - The Trusted Advocate.

A book that finally provides real life examples that make sense, speaks to integrity and can be appplied immediately. It outlines a selling strategy that focuses on the relationship between customer and salesperson to achieve continued and sustainable growth.

A quick read, you will walk away with page after page of highlights and folded corners of information you can't wait to share with other. A goldmine of wealth you can't afford to miss out on. Worth the time and investment!

As a successful business professional for over 25 years and having worked for large corporations to start-up operations, the one common thread I've found for success is to understand your values and always do the right thing for your clients and colleagues.

John's book, The Trusted Advocate" does an outstanding job of articulating what most successful sales and business professionals inherently understand - that people want to do business with those they can trust and are looking out for their best interest. People know when they are being "sold" vs. working with someone who takes the time to understand their needs and is looking to develop a long term relationship.

Most sales training books emphasize technique and process. The Trusted Advocate takes it to the next level, starting with understanding yourself and your values and guiding you to become exceptional by doing the right things. I recommend this book to anyone that has the desire to excel and improve their professional relationships. It might even help your personal relationships...,

Eric Nelson President - Secure Privacy Solutions

I read it and I could not put it down. I could relate to almost everything you wrote about and I felt part of it. This book will have a great impact on all those who are fortunate to get their hands on it. You are passionate about people and their feelings and it shows in your writing. You are a trusted advocate in my eyes. Integrity, loyalty, and honesty are what your represent and your work exceeds that. Thank you for sharing your gift with all of us. Keep them coming

There are a few books in my collection that I keep close at hand to refer to again and again. The Trusted Advocate is one of those books. John shows you how to build a business with integrity that keeps customers coming back because you are considered a valued resource and advocate for their business. You will learn how to engage customers and build relationships rather than "selling".

Real world examples of the principles taught in the book are scattered throughout along with activities that will help you apply the principles John teaches. Check out the advocate cycle on page 125. If you do nothing but follow this practical example, you will have a better business, stronger relationships, and increased sales.

This rare book offers the finest advice on building lasting sales relationships. It focuses on the most important and most basic fundamentals of relationship building which is exactly what sales is all about. This book is not about gimmicks. It is all about doing the right things for the right reasons. A fascinating tool. It should be read and re-read often so that its concepts can always remain at the forefront of our minds.