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The Truth About Best Branding Practices (Collection) [Kindle Edition]

William Kane , Donna Heckler , Brian D. Till , Michael Solomon

Kindle Price: $62.99

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Book Description

150 powerful bite-size techniques for creating high-value brands – and keeping them strong!


Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more!


From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane

Editorial Reviews

About the Author

Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He is also Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Professor Solomon’s primary research interests include consumer behavior and lifestyle issues, branding strategy, symbolic aspects of products, psychology of fashion, decoration, and image, services marketing, and the development of visually oriented online research methodologies. Professor Solomon has been recognized as one of the 15 most widely cited scholars in the academic behavioral sciences and fashion literature and as one of the 10 most productive scholars in the field of advertising and marketing communications. His textbook, Consumer Behavior: Buying, Having, and Being, published by Prentice Hall, is widely used in universities throughout North America, Europe, and Australia and is now in its eighth edition.    In addition to his academic activities, Professor Solomon is a frequent contributor to mass media. His feature articles have appeared in magazines such as Psychology Today, Gentleman’s Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times, Self, USA Today, and The Wall Street Journal. He frequently appears on television and radio to comment on consumer behavior issues, including The Today Show, Good Morning America, CNBC, Channel One, Inside Edition, Newsweek on the Air, The Wall Street Journal Radio Network, the Entrepreneur Sales and Marketing show, the WOR Radio Network, and National Public Radio. Professor Solomon provides input as a marketing consultant to a variety of organizations on issues related to consumer behavior, branding, services marketing, retailing, and advertising. He frequently speaks to business organizations around the world about new trends in consumer behavior. 


Dr. Brian D. Till is the Steber Professor of Marketing and Chair of the Marketing Department at Saint Louis University. He holds a B.S. in Advertising and an M.B.A. from the University of Texas at Austin. His Ph.D. is from the University of South Carolina. At Saint Louis University, he teaches primarily marketing strategy and advertising courses to M.B.A. students. His research is in the areas of celebrity endorsements, associative learning, and brand equity. He has published in Journal of Advertising, Journal of Advertising Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Consumer Marketing, Journal of Current Issues and Research in Advertising, Sport Marketing Quarterly, Journal of Product & Brand Management, and Psychology & Marketing. Dr. Till serves on the editorial review boards of Journal of Advertising and Psychology & Marketing.   Prior to his university career, Dr. Till worked in brand management at Purina. He continues to serve as a marketing strategy and advertising consultant. Previous clients include Energizer, Monsanto, AT&T, Boa Construction, Charter Communication, Concordia Publishing House, Squeaky Clean Car Wash, and Medicine Shoppe International. He is active in the community, with recent nonprofit board appointments with the Stella Maris Child Center (where he recently completed four years as board president) and Forest ReLeaf of Missouri. Dr. Till is also a founding principal of the Brand Cartography Group, a market research firm that specializes in research designed to provide strategic insight into the structure of brands.


Donna Heckler is the Brand Strategy Lead for Monsanto, where she leads the company in its brand building and brand portfolio management. Ms Heckler has a B.A. in Zoology from DePauw University and an M.B.A. in Marketing from Indiana University.   Ms. Heckler has provided strategic brand guidance for a variety of firms. She has worked for Energizer Batteries to lead brand efforts both domestically and internationally. She led the brand marketing domestically and internationally for a division of Cardinal Health. She also led brand activities for Kimball Office.   Ms. Heckler had a brand strategy consulting firm for a number of years, where she supported such clients as The Clorox Company, Emerson Electric, Maritz, Inc., The American Red Cross, and Ralston Purina.   Ms. Heckler is actively involved in the community and supports a number of art institutions. She currently serves on the Alumni Board for the Kelley School of Business at Indiana University. She is a board member for the Center for Brand Leadership and The International Institute of Greater St. Louis. She also sits on the Alumni Board for Indiana University.   


William S. Kane is a highly accomplished human resources executive with experience in all aspects of global functional management. He has specific expertise in leading, planning, and executing the human capital strategy associated with profitable business transformations, including startups, large-scale mergers and acquisitions, and enterprise-wide stabilization and repositioning. Bill has held senior positions for a variety of multinational industrial leaders, such as International Flavors and Fragrances Inc., Electrolux/ Frigidaire, and FMC Corporation... companies with sales volumes ranging from $250 million to $17 billion, with more than 100,000 employees. He’s presently the vice president of human resources and general administration for Kyowa Pharmaceutical in Princeton, NJ.  Bill is an adjunct professor in the MAOB graduate-level certificate program in leadership studies at Fairleigh Dickinson University, as well as a frequent guest lecturer at Montclair State University and at Rutgers University. His professional memberships include the New Jersey Human Resources Planning Group (NJHRPG), the Society for Human Resource Management (SHRM), and the national Academy of Management (AOM). He’s also a mentor in the nationally recognized leadership program for Women Unlimited and in the Beyond the Banks executive program at Rutgers College. Bill’s perspective on matters of corporate responsibility and human resources has been featured in USA Today, National Business Employment Weekly, and The Financial Times. He has also appeared at New Jersey gubernatorial press conferences, New Jersey congressional hearings, and at forums sponsored by the New Jersey Department of Labor and the New Jersey Network. Bill is currently studying for his Ph.D. in human and organization development at the Fielding Graduate University in Santa Barbara, California. As an extension of his academic efforts, Bill has collaborated with John Wooden, UCLA’s Coach Emeritus, and Andy Hill, authors of the best-selling book Be Quick But Don’t Hurry, to create and conduct management training seminars for corporate clients, civic groups, and students seeking to lead their teams toward optimized and sustained performance ( Bill holds three master’s degrees: an MA from Fielding in human and organization development, and an MBA in management and an MA in organizational psychology from Fairleigh Dickinson University. He earned his undergraduate degree from Rutgers College. Bill is a resident of Westfield, New Jersey. He may be contacted at

Product Details

  • File Size: 666 KB
  • Print Length: 533 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (November 3, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004A7YQR2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #1,385,299 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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