Customer Reviews

The Truth About Pay-Per-Click Search Advertising

5 star:		(5)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(2)

 

 

New media offers new avenues of advertising. "The Truth About Pay Per Click Search Advertising", another entry into the 'The Truth About' series, is an advice manual for those who want to maximize their use of pay per click search advertising, where one can advertise their business through search engines such as Google. Wise and cautious, "The Truth About Pay Per Click Search Advertising" also warns of fraud that occurs in this field, and where it will go in the future, and how effective the process really is. "The Truth About Pay Per Click Search Advertising" is a must for anyone looking to expand their internet advertising domain.

If I had a chance to read the first three chapters of this book I would have moved along to the next one. I had a hard time reading the author's prose because as it is written for a graduate major in marketing and not the 'in the trenches' PPC guy who is trying to tune his Google and Yahoo campaigns. The chapters are 2-3 pages in length and offered now real workable solutions for me because I couldn't get past the densely written and compact prose. I wouldn't say it's worthless since no book is totally worthless, but I wouldn't recommended it to anyone.

I've taken a long break from PPC advertising to focus on SEO and Social Media marketing, but I've always had a love for PPC. I picked up this kindle book to refresh my knowledge and I really enjoyed it and I feel like I'm ready to tackle the PPC world of marketing again. FYI, I purchased this book for my kindle and there was no adCenter offer/bonus. I believe that's for the paperback versions only. Shucks.

Kevin over-delivers in this invaluable book that should be on any marketers bookshelf. This book is great for someone trying to get a whole-scope view on the world of pay-per-click marketing in a short time. The book starts out with an introduction to ppc as well how it all was started. He covers the original creators of the idea, how it evolved, and what its becoming. Kevin then introduces you to the usable world of ppc including how to use for your business (whether trying to gain leads, sales, or just build your brand or market presence) as well as things to be weary of like "click fraud". He describes tracking, analytics, data collection, proper keyword and market selection, expanding your target audience, conversions,and many other things you need to know to properly run a search campaign intelligently and with the least risk. The final parts of the book give you an 'insiders' insight on what to look for in the future as well as introductions to newer ways of ppc marketing such as mobile marketing and even social search. Kevin lays out the theory and structure of this book in a clear and precise manner that makes even the most technical subjects easy to digest. If your new to PPC or just want to touch-up your skills and sharpen the edges on your campaigns, Kevin's book "The Truth About Pay-Per-Click Search Advertising" is a must-read!

Length:: 2:05 Mins

The Truth About Pay-Per-Click Search Advertising is what it says it is. It's the truth about the business of pay per click from one of the Web's most respected search engine marketers. You will enjoy this book if you want to know how PPC really works, and how you can profit from it.

I've had the pleasure of meeting Kevin Lee once as well as seen him speak at several conferences. I highly recommend his 300+ ClickZ articles, as well as this book.

I bought this book because it sounded like the perfect combination. The book plus $200 in Adcenter advertising on Yahoo, Bing .... I got the book but no coupon "on the inside cover" doens't look like there ever was a coupon there. Ought to be a law against this .... wait , there is a law against this isn't there?

The word "guru" is bandied around a lot in digital marketing but Kevin Lee is one of the few actually deserving of the title - and his expertise falls squarely into paid search advertising. For years he's been writing, teaching, speaking, and most importantly, practicing paid search advertising. This slim but meaty volume is the distillation of the essence of his knowledge. Concise, to-the-point and actionable.

Search ads should MAKE you money rather than COST you money. Before you get into the game, get this book. Read it. It will pay for itself with your first campaign.

I had high hopes for this book. They were dashed. I could not even find one useful sentence.