The Truth About the Martial Arts Business [Paperback]

John Graden (Author)

Book Description

Publication Date: January 1, 2006

This classic book by John Graden shows you step-by-step:
Trial vs. Non-Trial Enrollment Strategies;
How to Teach a Trial Lesson;
How to Set Tuition;
12 Income Streams;
What it Costs to Get One Student;
How to Make Cash Outs Work;
How to Improve Retention and Renewals;
How to Design Your Curriculum for High Retention and Quality, plus a 100 question test to determine if you have what it takes to create a rewarding martial arts career.

Editorial Reviews

Review

His new book goes way beyond business into an understanding of the martial arts instructor unlike anything ever written. -- Mike Anderson, Founder PKA and WAKO;br His new book goes way beyond business into an understanding of the martial arts instructor unlike anything ever written. --Mike Anderson, Founder PKA and WAKO;br I have added $50,000 to my income this year after reading this book. It is right on the money. -- Eric Jenson-XL Martial Arts Academy, Mandurah, Australia;br I love his no nonsense approach. This will be mandatory reading for all my school owners and staff. -- Terry Bryan;br I love his no nonsense approach. This will be mandatory reading for all my school owners and staff. --Terry Bryan;br John Graden is an excellent fighter and a great writer. This book is his best ever. -- Mike Anderson -- Publisher, Main Event magazine;br John Graden raises the bar again with this groundbreaking book. -- Joe Lewis -- World Karate Champion;br John Graden shows you how to succeed in the Truth About the Martial Arts Business -- Brian Tracy - Leading personal and professional development expert;br This book and his new organization are the latest pinnacles of an already groundbreaking career. -- Joe Lewis, World Karate Champion;br This book and his new organization are the latest pinnacles of an already groundbreaking career. --Joe Lewis, World Karate Champion

A world-caliber martial artist, John Graden has combined his high technical standards and superb teaching skills with proven business systems to show you how to succeed.

Brian Tracy, personal and professional development expert @ BrianTracy.com --Brian Tracy, Personal and Professional Development Leader

His new book goes way beyond business into an understanding of the martial arts instructor unlike anything ever written. --Mike Anderson, Founder PKA and WAKO

From the Publisher

Through this book you will learn:

1. How to set your tuition?
2. How to analyze and modify your curriculum to increase value and retention?
3. The critical importance and methods of providing your new students with "instant value" to get them excited to enroll?
4. If you have the right stuff to own a school with a 100 question survey?
5. How to use your school to build wealth for your family?
6. How your experience as a veteran black belt may be costing you students everyday?
7. The key reasons that schools struggle?
8. How to choose the right location.
9. How to convert 80% of your trial lessons into students?
10. How to take the focus off of sales and into the classroom?
11. A dozen proven and powerful revenue streams?
12. What it is really costing you to enroll a new student (Hint - Most schools pay upwards of $200 per new student!)?
13. How to make cash-outs work to build wealth without robbing your school?
14. How to improve retention and increase the quantity and quality of your black belts

John Graden has written the best selling books on the subject of running a martial arts school. This is by far the best book he's written.

The odds are very high that at some point you will get this book, so why wait?

See all Editorial Reviews

Product Details

• Paperback: 200 pages
• Publisher: Seconds Out; 1st edition (January 1, 2006)
• Language: English
• ISBN-10: 1932835016
• ISBN-13: 978-1932835014
• Product Dimensions: 9.7 x 7.8 x 0.2 inches
• Shipping Weight: 4.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #852,433 in Books (See Top 100 in Books)

More About the Author

John Graden
Professional Speaker and Author
John Graden is an internationally acclaimed speaker, author and pioneering entrepreneur. An 8th-degree black belt, Graden is known worldwide as the teacher-of-teachers and master motivator.

As a gifted teacher and speaker, Graden excels in helping people to achieve their full potential in life. He has made presentations for colleges, associations, corporations and charitable organizations on three continents.

Drawing from his remarkable career, Graden inspires audiences to overcome adversity and take action on improving their lives. From major keynote presentation to roll up your sleeve workshop training, John Graden is a master teacher and success coach.

A high school drop out, Graden created companies that generated over $35-million in revenue and is the author of six books. Graden has been profiled by hundreds of international publications including over 20-cover stories and a half page profile in the Wall Street Journal.

By combining the disciplines of success from the martial arts with the practical experiences he's gained overcoming adversity and creating wealth, John Graden is a unique speaker and teacher who truly presents the lessons of a lifetime.

Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

1.0 out of 5 stars Too much self-advertising, March 9, 2010

By 

Ulf Erling Emsãžy "ulf" (Norway) - See all my reviews
(REAL NAME)   

This review is from: The Truth About the Martial Arts Business (Paperback)

I've enjoyed Graden's previous books much more. There is not much new information in this book, and the book contains too much advertising of his own companies and his former student's companies. It seems that the whole purpose of the book is to make you a customer of his company. Not worth buying.

4 of 5 people found the following review helpful:

5.0 out of 5 stars The Truth sometimes hurts..., November 16, 2006

By 

Kurt Schulenburg (Lake Zurich, Illinois United States) - See all my reviews
(REAL NAME)   

This review is from: The Truth About the Martial Arts Business (Paperback)

...and this time around it should at least ruffle your feathers!

John Graden, Martial Arts Master Teacher, has gone to the heart of what it takes to be an effective Martial Arts teacher today. Without completely disgarding the training ideas of the past, he instead shows how to build on these ideas, how to use what we know about the psychology of learning, the physics of motion and the economics of the 21st century to create a learning environment that firmly turns it's back on the "Dungeon Dojos" of the last century and creates a modern, safe atmosphere where serious, effective and (dare I say it?) FUN martial arts training can take place!

(Lest any naysayers regard the concept of "safety" and "fun" as somehow being contrary to "real" martial arts training, I refer them to the summary chapter entitled "A School Full of Pooh Bears"--it will open your eyes!)

There are lots of things to learn here, lots of great writing, too. If nothing else, I will always remember Mr. Graden refering to the war-like aspects of the Martial Arts and explaining that this doesn't mean that every class is devoted to destroying the enemy. He explains: "...that our foundation is one of peace through superior firepower."

I like that. Get the book. You'll like it, too.

4 of 5 people found the following review helpful:

5.0 out of 5 stars John Graden does it right AGAIN!, June 24, 2006

By 

Dwight Woods "The Jeet Kune Do Rebel" (Miami, Florida) - See all my reviews
(REAL NAME)   

This review is from: The Truth About the Martial Arts Business (Paperback)

John Graden has a unique way of showing you everything you need to successfully run a top martial art school in today's age.

He does it with the insight of someone who has obviously "been there and done that".

This new book can be used by any martial arts instructor, regardless of style, as a step-by-step blueprint for everything from how to negotiate a lease for your school up to how to train and compensate an employee/instructor.

No one else in the industry has his superb talents. The martial arts industry will forever owe a huge debt to this man for showing us how to be a professional success without selling out!