Review
Everything you'll ever need to know about online payments in a single volume including:
- Merchant Accounts
- Payment Gateways
- Shopping Carts
- 3rd Party Payment Processors (e.g. PayPal, Google Checkout)
- Payment Forms (Credit Cards, Debit Cards, eChecks, Escrow, Digital Cash, Money Orders, Paper Checks)
- SSL Certificates
- Payer Authentication
- Privacy Seals
- Data Security
- Affiliate Payments
Product Description
If you're not fixing what's wrong with your online payments now, you'll hate yourself later. Powerful, proven techniques to help you keep more of the money you make and build a base of satisfied customers who will buy what you're selling over and over!
20% to 30% of all online sales are "abandoned" at checkout. This means 20% to 30% of all people who think they want what you sell--who take the time to fill out the order form and get out their credit card--change their minds and stop before they actually pay.
The fact is, your online payment process has a direct influence on your profits.
