The Truth About Profiting from Social Networking (Paperback)

by Patrice-Anne Rutledge (Author)
Key Phrases: social networking campaign, networking marketing campaign, social networking goals, Burger King, San Francisco, United States (more...)

Editorial Reviews

Product Description

“An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!”

Mark A. Kellner, “On Computers” Columnist, The Washington Times

 

"Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you’ll find there. Rutledge’s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business."

Jason Falls, Social Media Explorer Blog

 

"This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all."

Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com

 

"Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book."

Tamar Weinberg, Techipedia

 

"Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking."

Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit

 

"With The Truth About Profiting from Social Networking, Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career."

Allen Stern, Editor, Center Networks

 

"There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure."

Jason Bean, Blogger, b5media

 

Facebook, LinkedIn, YouTube, & beyond: “social network” your way to success, step by step!

 

•           The truth about using social networks to supercharge your career

•           The truth about building your business through social networks

•           The truth about social networking privacy, safety, and security

 

This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work

 

Social networking is one of today's hot topics, and its popularity is predicted to grow over the next decade. An integral part of the Web 2.0 strategy of online collaboration, social networks are enabling millions of people to make the most of online connections and social networking strategies.

 

About the Author
Patrice-Anne Rutledge is an author and journalist specializing in business and technology. She is an active member of numerous social networks including LinkedIn, Facebook, and XING.

See all Editorial Reviews

Product Details

• Paperback: 224 pages
• Publisher: FT Press (May 31, 2008)
• Language: English
• ISBN-10: 0789737884
• ISBN-13: 978-0789737885
• Product Dimensions: 8.2 x 5.4 x 0.5 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #53,989 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #62 in

  Books > Computers & Internet > Business & Culture > Culture

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars The Truth About Profiting From Social Networking , July 17, 2008

By	Tami Brady "Whole Health Therapist" (Calgary, Canada) - See all my reviews (TOP 100 REVIEWER)    (REAL NAME)

Everyone seems to be getting on the social networking bandwagon. Social networking systems like MySpace and Facebook used to be seen as places for young people to gather and to chat. However, over time, these sites have changed.

People and business began realizing that their target audiences were just sitting there waiting to find out about great products and services. Everyday these opportunities continue to grow: more contacts, more discussion possibilities, and whole new sites dedicated to very specific topics. It definitely takes some forethought and skill but using social networking can serve as a valuable form of marketing.

One interesting aspect of social networking that Profiting From Social Networking explored was in looking for jobs. Evidently, often social contacts are made on social networks that can lead to employment opportunities. Moreover, headhunters are now making use of these systems to find the talent that they need. The possibilities are endless.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Concise and useful, September 30, 2008

By	Leonardo Bellini "Leonardo Bellini" (Milan, Italy) - See all my reviews

The adjectives I have chosen for the title of this review summarize imho the essence of this book. Concise, effective, easy to read, it gives you a clear and extensive understanding of what business & social networks mean for today and tomorrow's business. The book is structured with some real truths and myths to be demistified.. I recommend this book to busy managers (generally They are..)

2 of 3 people found the following review helpful:

5.0 out of 5 stars Profiting from Social Networking, September 15, 2008

By	G. Robert Woolsey - See all my reviews (REAL NAME)

Awesome book -- gives you both practical and philosophical approaches to the marketing of products through social networking. If you are making money on the internet, you NEED to read this book.