Truth About Search Engine Optimization, The (Kindle Edition)

by Rebecca Lieb (Author)

Editorial Reviews

Product Description

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Everything you must know to optimize your site, increase your ranking, and help customers find your site.

• The truth about page rankings
• The truth about best SEO practices and SEO no-no’s
• The truth about link love, keywords, and tags

Simply the best thinking

 

THE TRUTH AND NOTHING BUT THE TRUTH

 

This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results

 

“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”

Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board

About the Author

Rebecca Lieb is a digital content and SEO consultant, as well as a writer, author, and editor. For almost eight years, she was Vice President and Editor-in-Chief of the ClickZ Network, the largest source of interactive marketing and advertising news, opinion, commentary, and resources in the world, online or off. She has held executive marketing and communications positions at strategic e-services consultancies, and worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann’s German network, RTL Television. As a journalist, Rebecca has written on media for numerous publications, including The New York Times and The Wall Street Journal, and spent five years as Variety’s Berlin-based German/Eastern European bureau chief. Until recently, she was a member of the graduate faculty at New York University’s Center for Publishing, where she also served on the Electronic Publishing Advisory Group. She frequently speaks on interactive marketing, advertising, and search worldwide.

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Product Details

• Format: Kindle Edition
• File Size: 294 KB
• Print Length: 224 pages
• Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
• Publisher: QUE; 1 edition (March 4, 2009)
• Sold by: Amazon Digital Services
• Language: English
• ASIN: B001UL3ADC
• Average Customer Review: 4.4 out of 5 stars  See all reviews (18 customer reviews)
• Amazon.com Sales Rank: #48,913 in Kindle Store (See Bestsellers in Kindle Store)

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Best $13 I have Spent in Marcom, April 3, 2009

By	Johnny Fan (Whitesboro, NY, USA) - See all my reviews

This review is from: The Truth About Search Engine Optimization (Paperback)

"The Truth About Search Engine Optimization" is both technically accurate and implementable - the perfect storm for any Marketing Communications professional.

I've studied SEM extensively, and have been active in it for a few years. This book has taught me many things, and affirmed others. In fact, I plan to purchase several more copies and use it as a "text" in a class I am designing for my bloggers (product managers and marketers). The bite-sized and actionable chapters make total sense, are easily digestible, and are even inspirational - especially for those in my company who need to achieve more on the net but who don't care to invest tons of time learning all these tools on their own.

I am confident that this book will be a major influence in the transformation that is about to occur in my SEM program.

5 of 5 people found the following review helpful:

4.0 out of 5 stars A Great Introduction to SEO, April 18, 2009

By	Voracious Reader "Tom" - See all my reviews

This review is from: The Truth About Search Engine Optimization (Paperback)

This books gives a nice overview of the S.E.O. process.

If you aren't familiar with SEO, this is a great place to start. It's not a technical book, it's more aimed at managers or small business owners that need to figure out what what needs to be done and who they need to hire.

The book doesn't talk about technical details, such as how to change your meta tags, it just tells you that it needs to be done.

An easy, pleasant read that will give you a solid foundation for starting your SEO process.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Easily understood concepts and great techniques shared throughout the book, June 3, 2009

By	H. MOORE (Phoenix, AZ) - See all my reviews (REAL NAME)

This review is from: The Truth About Search Engine Optimization (Paperback)

This book was a required textbook for a web/e-commerce class that I was taking. I am active in SEO in my current job as well and the text married both the concepts I was learning in class to the work that I was performing on my work website. Easily understood concepts and great techniques shared throughout the book.