Amazon Best Books of the Month, January 2013
: Don't let the fast-paced advertising executive banter about designer jeans, bottomless expense accounts, and Gwyneth Paltrow fool you: Truth in Advertising is not a glossy pop confessional. Under a wafer-thin candy coating, John Kenney reveals a deep, acerbic skepticism about corporate life, family, and love. His main character, Finbar Dolan, is a lonely man who wants his job to mean something but doesn't think it does. He wants real human connections but is estranged from his own family. He wants the truth but can't stop lying to himself. Part Nick Hornby and part Joseph Heller, this debut is both a satire of consumerism and a painful exploration of what it means to forgive. A spoonful of sugar just helps the medicine go down. --Benjamin Moebius
Author One-on-One: Comedian Andy Borowitz and John Kenney, author of Truth in Advertising
Andy Borowitz is a New York Times bestselling author and comedian who created the satirical column The Borowitz Report, which was acquired by The New Yorker in 2012 and has millions of readers around the world. He is the first-ever winner of the National Press Club's humor award, a two-time finalist for the Thurber Prize for American Humor, and a two-time host of the National Book Awards. He has been called a "Swiftian satirist" (The Wall Street Journal), "America's satire king" (The Daily Beast), "the funniest human on Twitter" (The New York Times) and "one of the funniest people in America" (CBS News Sunday Morning). His Kindle Single, ”An Unexpected Twist,” was a number one bestseller and Amazon's Best Kindle Single of 2012.
Andy: You spent many years working in advertising. What made you decide to set your first novel in that world? Is the real world of advertising both as funny—and sad—as your fictional version?
John Kenney: It’s a cliché but they say write about what you know. So for me it was write about advertising or the inside world of being a busboy. Advertising, certainly in the post-Mad Men era, seems to have an allure. People find it exciting and fast-paced. It certainly can be. But day to day it’s far more boring, certainly for creative people, whose days are spent sitting in an office trying to think of ideas, most of which aren’t that great (in my experience, anyway). I don’t think it’s a sad business at all but it can test one’s resolve. There are times when it’s easy to step outside of the project at hand and say, “Do we really need to be this serious about the new sodium-free ketchup spot?” That said, I liked it better than being a busboy.
Andy: What’s the biggest misconception about advertising, and why does that interest you as a novelist?
John: I think it’s how cool/sexy/exciting advertising is supposed to be. It certainly can be if you’re working on a big account like Nike or Apple or Coke. But most creatives—the copywriters and art directors who think up the ideas—work on far smaller accounts, with far smaller budgets. These people are just as committed and just as smart, and, frankly, doing a really great ad for Oreos is damned hard. Or diapers, as is the case for Fin, the main character in the book. He’s not a superstar. But successful characters don’t really interest me I like strugglers. I like confused people, damaged people. Strivers. Of course, that has nothing to do with my own experience as a decidedly non-superstar copywriter…
Andy: That brings me to the question most novelists hate to be asked: Who is the narrator Fin, and are there parts of you in his character?
John: Fin is like a lot of guys I knew in advertising. Smart, charming, funny. Guys you wanted to hang around with, have a beer with. He’s a lot smarter than I am and certainly more lost than I ever was, though God knows I had my confused days as a single guy in New York. To me the similarity—if there is one—isn’t merely the advertising connection, it’s the loss. My mother died when I was young. That was a defining event for me. And it’s only much later in my life that I realized how defining, how it colored everything for me. Fin shares that. But I think a lot of us carry around hidden traumas, those lasting pains. My editor sent me a quote from a letter that Ted Hughes wrote to his son. At every moment, behind the most efficient seeming adult exterior, the whole world of the person’s childhood is being carefully held like a glass of water bulging above the brim. That’s Fin.
Andy: In the book, you write that we are the stories we tell ourselves. What is it that pushes Fin to finally tell himself the truth?
John: I think ultimately it’s his father’s death. Fin holds onto this anger and pain for so long, and I think it surprises him how sad his father’s death makes him, what a terrible waste it all was. It’s so hard to see your parents as people. We expect so much from them. I think he’s finally able to see his father for a flawed and traumatized man, to forgive him, to grieve for the life they never had together. He sees where not dealing with trauma and pain leads. And he doesn’t want that. I think he sees his own mortality. And it terrifies him. It makes him want to live.
Andy: Why do we meet Fin at this particular moment in his life?
John: Because he’s a mess. A job he doesn’t love. A recently canceled wedding. His estranged family and dying father. His cluelessness over Phoebe, his love interest. I think there comes a point where you realize the future isn’t limitless. For Fin it’s waking up on the eve of his fortieth birthday, being surprised by this, by the path life has taken. I think he sees that there’s a window that’s fast closing and that unless he acts differently, he’s going to be lost. He’s tried lying because the pain of the truth–of what he saw and experienced, of caring for someone who might leave–is simply too much for him. I think he finally sees that life is about courage. And the courage is to be honest with himself.