Truth or Delusion?: Busting Networking's Biggest Myths and over one million other books are available for Amazon Kindle. Learn more
Buy Used
$3.50
FREE Shipping on orders over $35.
Used: Very Good | Details
Sold by Hangtown Books
Condition: Used: Very Good
Comment: Book is in very good plus condition - pages are clean, tight and unmarked. Cover has light wear. Eligible for FREE Super Saving Shipping! Fast Amazon shipping plus a hassle free return policy mean your satisfaction is guaranteed!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Truth or Delusion?: Busting Networking's Biggest Myths Hardcover – October 17, 2006


See all 6 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover, October 17, 2006
$0.85 $0.01

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 160 pages
  • Publisher: Thomas Nelson; First Printing edition (October 17, 2006)
  • Language: English
  • ISBN-10: 0785223207
  • ISBN-13: 978-0785223207
  • Product Dimensions: 7.6 x 5.3 x 0.7 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #1,534,244 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dr. Ivan Misner is the Founder & Chairman of BNI (Business Network Int'l.). Last year alone, BNI generated over 4.4 million referrals resulting in over $1.7 billion dollars worth of business for its members. Dr. Misner's Ph.D. is from the University of Southern California. Called the "Father of Modern Networking" by Ecademy.com and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is one of the world's leading experts on business networking. He has written eight books, including his New York Times bestseller Masters of Networking and his #1 bestseller, Masters of Success. He is a monthly columnist for Entrepreneur.com and is the Senior Partner for the Referral Institute. He has been featured in the L.A. Times, Wall Street Journal, and New York Times and on CNN, CNBC, and the BBC in London. Dr. Misner lives with his wife Elisabeth and their three children in Claremont, CA.

More About the Author

Dr. Ivan Misner is the Founder & Chairman of BNI, the world's largest business networking organization. BNI was founded in 1985. The organization has thousands of chapters throughout every populated continent of the world. Each year, BNI generated millions of referrals resulting in over billions of U.S. dollars worth of business for its members.

Dr. Misner's Ph.D. is from the University of Southern California. He has written almost 20 books, including his New York Times Bestseller; Masters of Networking. He is a monthly columnist for Entrepreneur.com and is the Senior Partner for the Referral Institute - a referral training company with trainers around the world. In addition, he has taught business management and social capital courses at several universities throughout the United States.

Called the "Father of Modern Networking" by CNN and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is considered to be one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York. Times, as well as numerous TV and radio shows including CNN, CNBC, and the BBC in London.

Dr. Misner is on the Board of Trustees for the University of LaVerne. He is also the Founder of the BNI Misner Charitable Foundation and was recently named "Humanitarian of the Year" by a Southern California newspaper. He is married and lives with his wife Elisabeth in Austin, Texas. In his spare time!!! he is also an amateur magician and a black belt in karate.

Customer Reviews

4.7 out of 5 stars
5 star
18
4 star
4
3 star
0
2 star
1
1 star
0
See all 23 customer reviews
Very easy to read and quick to apply.
Brian Alcorn
I recommend that every single person who thinks that they are building their business by referral or who want to build their business by referral......read this book.!
Hazel M. Walker
You can and will want to read this book several times.
Frank J. Deraffele

Most Helpful Customer Reviews

17 of 19 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on October 31, 2006
Format: Hardcover
My concern, frankly, is that at least some people will see this book's title and incorrectly conclude that its subject is direct or multi-level marketing. True, the material which Misner, Macedonio, and Garrison provide can be of substantial value to those within downlines who sell products directly and/or supervise others who do. However, this book's core concepts are really relevant to any relationship which is (key point) mutually beneficial to everyone involved, and that is as true of personal relationships as it is of business relationships. In fact, because people do business with other people, not with companies, all relationships are essentially personal. The authors acknowledge the value of "The Golden Rule" but stress that "The Platinum Rule" is even more important: Do until others as they would be done to. I agree. This is precisely what New Positioning is all about: Establishing and then sustaining positive perceptions of one's self re a given product or service, not of one's perceptions of that product's or service's functions, features, and benefits, etc. Ultimately, the perceived value of almost any experience is determined by how I feel about myself as a result of (let's say) patronizing a Starbucks, driving a luxury car, or purchasing a long-term annuity.

The authors employ a clever device when presenting and then develop their key points: They pose a series of statements and then explain why each is either a "delusion" or a "truth"...and why. Here are five examples:

"Networking is a fad."
Delusion: "Networking is no more a fad than sales and marketing."

"To be good at networking, you have to be a real `people person.'"
Delusion: "A good networker has two ears and one mouth and uses them proportionally.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 6 people found the following review helpful By Jim Roche on October 23, 2006
Format: Hardcover
Networking is a learned skill. Having grown my business for the past 8 years, almost exclusively by referral, I thought I was pretty good networker.

The book blew me away and gave me a tremendous amount of homework and tactics to help me be more successful.

Great Job!!!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 8 people found the following review helpful By Hazel M. Walker on October 20, 2006
Format: Hardcover
I teach a program to business professionals who want to build their business by referral, I also coach and consult with organizations that want to grow their business as such I probably own and have read just about EVERY book written on the topic of networking, connecting, word of mouth marketing, and virtual networking. Many of them are redundant, and repeat what has already been written. I am happy when I find some new nugget that I can use. This book was an exceptional surprise, it is so full of information that is right on target. Similar to Masters of Networking, there was nugget after nugget that is so fresh and new that I can't wait to introduce it to everyone I work with.

I recommend that every single person who thinks that they are building their business by referral or who want to build their business by referral......read this book.!

I will begin using this book in all of my classes and workshops from this point forward. I look forward to the second installment as I am sure there are more Myths out there to debunk.

Hazel M. Walker

Building Relationships, Building Businesses

Author, Speaker, Trainer
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 8 people found the following review helpful By Michelle R. Donovan on October 19, 2006
Format: Hardcover
This book is an enjoyable, fun read on the serious topic of networking. I found myself quickly turning the pages in anticipation of the next myth. It packs a punch! As a business owner, I am recommending this book to other business owners, sales professionals, and even recent college graduates entering the business work force. This one book clarifies the true meaning and essence of business networking.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By David Alexander on October 22, 2006
Format: Hardcover
This GREAT book helps you develop a understanding of the referral process that most people over look. I could not put it down until I was finished.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 7 people found the following review helpful By Frank J. Deraffele on October 19, 2006
Format: Hardcover
A lot of times you pick up books hoping you will learn something new. Something that can make you just a little better...more efficient....more successful....with less work. Sometimes it takes just one nugget to turn around your productivity. However, most of the time you have to be on page 157 or 296 or somewhere deep in the book to get that value. Not here. This book from page one started breaking myths that I believed in. It was almost embarrassing that I was part of the crowd that bought into these myths. I was thankful I was reading alone so I wasn't so embarrassed.

This book is so powerful in its message, I couldn't put it down. I started learning from paragraph one and it continued throughout. It is straight to the point and makes you think. It gives you ideas of how to change your thinking and daily behaviors so you can waste less time and attain greater results with less effort.

If you are part of a sales team you need to make this required reading. If you are or know an entrepreneur you need to read or send this to them. They will thank you for helping them create a greater plan for their success.

Dr. Misner is a wealth of knowledge on Word of Mouth marketing and every book he comes out with has information that is invaluable to the business professional. In this book he, along with his co-authros, have given us information and tools that are not only effective but a quick and easy read. You can and will want to read this book several times.

Don't miss out on this treasure chest of tips and Truthful information. This doesn't make you think outside the box it lets you know that the walls of the box were never there!

Frank De Raffele

Author

Successful Business Networking

Contributing Author

Masters of Networking

President

ProActive Leadership Center
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?