"A very smart, very funny look at what works, what doesn't, and why, in the sometimes maddening, sometimes inspiring business of advertising. One of the brightest books about the subject in a long, long time."-- Geoffrey Frost, Director of Global Advertising, Nike Inc.
"Jon Steel is one of the top five account planners in the world. The depth and breadth of this book reflects his vast personal experience and exceptional talent. It's not just a great book about account planning, it's a great book about advertising."-- Jane Newman, Partner, Director of Strategic Planning, Markley, Newman, Harty
"The beauty of this book is that it discusses the theories and practice of one of the brightest minds in advertising today, yet never loses its irreverent tone. It's a great book for the advertising industry and a must read for planners."-- Rob White, Director of Planning, Fallong McElligott
"... I was glued to Jon's book. Best practice, common sense, and extraordinary intelligence throughout."-- David Wheldon, President, BBDO Europe
"Jon Steel's book is the perfect insight into a discipline that for some time has been misunderstood, misused, and maligned by most agencies and clients in the U.S. So, run it up the flag pole, put it to groups, check it agains the norms, the answer is the same -- Truth, Lies, and Advertising should be read by anyone who has to make or approve advertising."-- Rick Boyko, President, Chief Creative Officer, Ogilvy & Mather, New York
A must read for anyone who aspires to inspire great creativity.
When I was done reading the book I felt as if I had just had a witty and interesting conversation with an intelligent and insightful person.
A great book about communication planning written by Jon Steel, the Brit who heads account planning for Goodby Silverstein & Partners.
I got this book as a gift for a college senior about to go into the world of advertising. She absolutely loved it and felt that she learned a lot of valuable lessons for her future... Read morePublished 6 months ago by Tanner
A recommended read for anyone entering the industry as a planner. Watch out for the story on the Russian pencil - it's an urban legend. Will remain a classic though.Published 12 months ago by Sidney P. Peimer
The book came on time, in great condition, and was packaged well. This book is a great read for anyone interested in Marketing and Advertisting. Read morePublished 17 months ago by Olumide A. Yerokun
Jon Steel clearly explains what account planning is and more importantly, why it's important. Regardless if you're on the creative side or the account side, this book is loaded... Read morePublished 17 months ago by Tommy G
Agencies are always on the look-out for some new path to the waterfall, a methodology for developing the kind of advertising that will not only generate monstrous profits for their... Read morePublished 18 months ago by Them
I bought this book because it was required for one of my classes. I'm definitely going to hang onto it though. John Steel is a Account Planning legend with a dry sense of humor. Read morePublished 18 months ago by M. Hum
If you are in account planning, account management, research or really anything in marketing, this is a foundational, must-read. Read morePublished 18 months ago by Sneaky C
As an ad exec who went to London to get a better understanding about the phenomenon called Account Planning I was keen to read what Mr Steel had to say. Read morePublished on April 21, 2011 by Neil D. Brown