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Truth, Lies and Advertising : The Art of Account Planning
 
 
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Truth, Lies and Advertising : The Art of Account Planning (Hardcover)

by Jon Steel (Author) "This may seem like a strange way to start a book about advertising, but I have a degree in geography..." (more)
Key Phrases: rough creative ideas, creative development research, milk advertising, United States, Foster Farms, San Francisco (more...)
4.8 out of 5 stars See all reviews (28 customer reviews)

List Price: $40.00
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54 used & new available from $21.24