Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He is also Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Professor Solomon’s primary research interests include consumer behavior and lifestyle issues, branding strategy, symbolic aspects of products, psychology of fashion, decoration, and image, services marketing, and the development of visually oriented online research methodologies. Professor Solomon has been recognized as one of the 15 most widely cited scholars in the academic behavioral sciences and fashion literature and as one of the 10 most productive scholars in the field of advertising and marketing communications. His textbook, Consumer Behavior: Buying, Having, and Being, published by Prentice Hall, is widely used in universities throughout North America, Europe, and Australia and is now in its eighth edition. In addition to his academic activities, Professor Solomon is a frequent contributor to mass media. His feature articles have appeared in magazines such as Psychology Today, Gentleman’s Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times, Self, USA Today, and The Wall Street Journal. He frequently appears on television and radio to comment on consumer behavior issues, including The Today Show, Good Morning America, CNBC, Channel One, Inside Edition, Newsweek on the Air, The Wall Street Journal Radio Network, the Entrepreneur Sales and Marketing show, the WOR Radio Network, and National Public Radio. Professor Solomon provides input as a marketing consultant to a variety of organizations on issues related to consumer behavior, branding, services marketing, retailing, and advertising. He frequently speaks to business organizations around the world about new trends in consumer behavior.
Natalie Canavor has worked as a journalist, magazine editor, corporate communicator, and copywriter. She is currently a communications consultant and business writer whose publications, articles, Web sites, and video scripts earn international awards. Her features have appeared in a wide range of print and online media, including The New York Times. Earlier she created four national magazine start-ups and served as executive director of communications for New York State’s largest educational agency. She also authored a successful book on marketing for photographers and leads workshops on writing for results.
Claire Meirowitz, principal of Professional Editing Services, manages projects and edits print, e-letters, and Web materials for a nationwide client base in information technology and banking, among others. She is also a writer and publication editor who cofounded and edited several journals in the labor relations field and award-winning newsletters for the education industry. She formerly directed publication and community relations for SUNY College at Old Westbury, where she oversaw production of more than 400 publications annually.
Together, Natalie and Claire own C&M Business Writing Services, providing writing, editing, and project management to organizations. They also present business writing workshops and write a column on writing and editing for the International Association of Business Communicators’ online magazine, distributed internationally.
James S. O’Rourke, IV teaches management and corporate communication at the University of Notre Dame, where he is a Concurrent Professor of Management and the Arthur F. and Mary J. O’Neil Director of the Eugene D. Fanning Center for Business Communication. In a career spanning four decades, he has earned an international reputation in business and corporate communication. Business Week magazine has named him one of the “outstanding faculty” in Notre Dame’s Mendoza College of Business. In 2004, he was named as recipient of the Fifth Annual John A. Kaneb Teaching Award in the Mendoza College of Business and was recognized during the University’s 159th Commencement exercises. His publications include Management Communication: A Case Analysis Approach (3rd edition, Prentice-Hall, 2007), and Business Communication: A Framework for Success (Thomson Learning, 2001). Professor O’Rourke is senior editor of an eight-book series on Managerial Communication from Thomson Learning and is principal author or directing editor of more than 130 management and corporate communication case studies. Professor O’Rourke is a graduate of Notre Dame with advanced degrees from Temple University, the University of New Mexico, and a doctorate in Communication from the S. I. Newhouse School of Syracuse University. He has held faculty appointments in such schools as the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. He was a Gannett Foundation Teaching Fellow at Indiana University in the 1980s, and a graduate student in language and history at Christ’s College, Cambridge University in England during the 1970s. He has delivered invited lectures at leading universities in Denmark, Switzerland, the United Kingdom, Germany, Italy, and Singapore. Professor O’Rourke is a trustee of both The Arthur W. Page Society and the Institute for Public Relations. He is a member of the Reputation Institute and the Management Communication Association. He is also a regular consultant to Fortune 500 and mid-size businesses throughout North America. Dr. O’Rourke and his wife, Pam, have three daughters: Colleen (St. Mary’s College, 1994), Molly (Notre Dame, 2000), and Kathleen (Notre Dame, 2007).