Amazon.com Review
"Sir Thomas Beecham says he believes that television can do much to improve the musical taste of the nation. " -- The London Times, September 1, 1936 "It is probable that television drama of high caliber and produced by first-rate artists will materially raise the level of dramatic taste of the American nation." -- David Sarnoff
"Television? The word is half Greek and half Latin. No good will come of it." -- C.P. Scott, editor, Manchester Guardian, 1928
Having been involved with the Internet since 1981, I have watched discussions about the promise and perils of computer networks with an ever-growing suspicion that this drama had been played out before. In 1992, I began collecting books, articles, and data about the early history of telephony, radio, and television, with an eye toward writing a history of these past technologies that would enlighten current debates. Thankfully, Fisher and Fisher have written the book about the history of television that I would have written--and in a much more expert fashion than I could have hoped.
In the tradition of the Sloan Foundation Technology Series other superb books (such as The Invention That Changed the World (about radar) and Computer: A History of the Information Machine), this is technological history at its best: informed about technology and the institutional and commercial matrices within which it works, and populated by a fully-realized cast of eccentric geniuses, captains of industry, and multinational corporations jockeying for mastery of a jillion-dollar industry. Very Highly Recommended.
From Publishers Weekly
As the authors say in their preface, "[W]ho invented television? Nobody knows." But the genius of several individuals coalesced into today's modern TV. In this personality-driven book, the authors look at the key players and their contributions: John Logie Bair, the eccentric Scot who went from marketing hemorrhoid cream to making the first TV in Britain; Vladimir Zworykin, the Russian immigrant who blazed the trail for RCA; and Ernst Alexanderson, who led RCA to the promised land but lost out to Zworykin. But the two stars are Philo T. Farnsworth and David Sarnoff. Farnsworth was the boy-genius who first visualized TV as a 14-year-old and invented one of the first totally electronic TVs, only to be defeated by corporate in-fighting. "General" David Sarnoff, a Jewish immigrant on New York City's Lower East Side, rose to become the head of RCA, leading it to the vanguard because of his keen perceptions of both radio and television. David Fisher, a professor of cosmochemistry at the University of Miami, and Marshal Joe Fisher, a freelance writer, offer an engrossing, in-depth look at the history of the medium. Photos not seen by PW. 35,000 first printing; major ad/promo; author tour.
Copyright 1996 Reed Business Information, Inc.