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"...helpful summaries...lively read for sales and marketing departments" (Training & Coaching Today, September)
Still, this is one of those books you're better off reading sooner rather than later.
Step four - Create a breakthrough experience - the most successful companies understand that the customer buys a total experience - one that resonates.
The authors use real-life examples throughout the book to explain the six-step Tuning In process.
I enjoyed reading this book mostly due to interesting examples. Business stories about Disneyland, Nalgene bottles, BlackBerry, Apple (although I'd argue on this one), fascinating... Read morePublished 24 months ago by Andrew Yaroshevsky
If you use the highlighting feature to track key passages while reading, unfortunately you will need to buy the hardcopy. Read morePublished on April 5, 2012 by tbaldwin
This is a pretty simple and quick read book even during your vacations. I completed this book during my Christmas vacation and felt more recharged. Read morePublished on January 9, 2012 by tommie
Like all the best business books, Tuned In is a quick read, full of examples and common sense, but priceless in the insight. Read morePublished on September 14, 2011 by David M Shedd
Save yourself time and energy. Find out from the market, the people, what interest they have in what you are selling before you start selling.Published on April 22, 2010 by Tim Ward
The iPod has been a monster hit since the day Apple introduced it to the marketplace in 2001. By 2004, the iPod owned 70% of the market for digital music players. Read morePublished on March 15, 2010 by Rolf Dobelli
Wow- this book has already shaped my approaching with a new business I'm developing. The authors do a great job of providing contemporary examples of "tuned in" organizations (as... Read morePublished on January 25, 2010 by Dan Burleigh
For any business that wants to not only survive, but thrive, in the current chaotic times this book is a must read.Published on December 7, 2009 by S. Trimmer
Despite our years' of experience, we sometimes lose sight of why we develop products and services. If you think the primary purpose is to make money, you probably already are... Read morePublished on July 6, 2009 by L. Trachtman