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Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers Hardcover – May 25, 2008


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$23.04 FREE Shipping on orders over $35. Only 6 left in stock. Ships from and sold by Amazon.com. Gift-wrap available.

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Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers + Tupperware: The Promise of Plastic in 1950's America
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Editorial Reviews

Review

" Vivid portrait of Tupperware's origins...Kealing celebrates Wise's struggles against sexist, chauvinist corporate America. A book that certainly does her justice." --Wall Street Journal

"Readers will enjoy this balanced and eminently readable account of the complicated history of a simple household object." --Journal of Popular Culture

" A management case-study written with the intrigue of a true crime story." --ForeWord

"A valuable contribution to the growing body of literature that focuses on the individual contributions of women to U.S. business and industry." --Choice

"How the product was invented by its eponymous inventor, and the creation of the Tupperware party provide a lesson in American entrepreneurship, by an author with a significant background in professional journalism." --The Bloomsbury Review

About the Author

Bob Kealing, an Edward R. Murrow and three-time Emmy Award-winning reporter for NBC's WESH-TV in Orlando, is the author of Calling Me Home, Gram Parsons and the Roots of Country Rock and Kerouac in Florida: Where the Road Ends.
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Best Books of the Month
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Product Details

  • Hardcover: 264 pages
  • Publisher: University Press of Florida; 1st edition (May 25, 2008)
  • Language: English
  • ISBN-10: 081303227X
  • ISBN-13: 978-0813032276
  • Product Dimensions: 6.1 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #466,019 in Books (See Top 100 in Books)

More About the Author

Thanks for stopping by. I'm happy to announce the rights my book Tupperware, Unsealed have been purchased by Sony Pictures to star Sandra Bullock and Tate Taylor to direct. Calling Me Home: Gram Parsons and the Roots of Country Rock(University Press of Florida) is now out in hardback and ebook. This book is comprised primarily of new interviews and primary source materials. Even if you're a stalwart fan, there are many new things. It's been a rewarding journey in to the heart of Cosmic America. I was also honored to write liner notes for the late Country Music Hall-of-Famer Charlie Louvin's 2010 live tribute album to Gram Parsons. I interviewed Charlie twice for the book.
With the passage of time, you'll see how those close to Gram have emerged from their own demons of addiction, and how his tranformative music and pioneering legacy, continue to be validated. Coming in 2016, young Elvis in the Sunshine State.

Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Sandra Nelson on June 13, 2008
Format: Hardcover
Having been in the Tupperware Family all my life, i found this book to be fascinating, truthful, and completely up front and interesting - My parents were one of the original distributors so i know what is true and what is not - But the author did great research and wrote it in such a delightful way - I highly recommend it to anyone interested in the true story behind Earl Tupper and Brownie Wise and the early pioneers who worked themselves silly(sometimes literally!) to make Tupperware become a household name!
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4 of 4 people found the following review helpful By Clorinda Iva Sheridan on April 12, 2009
Format: Hardcover
As Brownie Wise was my half-brothers mother,I knew her all of my life. When my brother died a year ago January, I felt a very sad chapter had been closed. While Brownie was an great idea person she was not a business woman and left Jerry with virtually nothing. Bob did an excellent job of getting into the public head of Brownie and his research was wonderful. The totally true story never needs to be told and this is the most unbiased version I have come across including the PBS special of her.
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6 of 7 people found the following review helpful By Book Fan on May 29, 2008
Format: Hardcover
Bob Kealing transformed meticulous research about the "Queen of Tupperware" into a fascinating story. The interlinking saga of Tupperware and Brownie Wise moves from the early days of the little known plastic container company to the heights of 1950s corporate America. Kealing points to the important contributions Brownie Wise made in home party sales which ultimately made Earl Tupper a very rich man. The surprising downfall of Wise shocked her legions of fans and women who valued her as a role model. She was a promoter & mentor to all the women who for the first time were able to gain financial success. This book is also an important addition to Orlando area history. The small town of Kissimmee eventually grew because of its proximity to Walt Disney World. However, Kealing points out that there was a rich history before Disney World arrived. This is a must read for anyone who is interested in long buried histories.
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6 of 7 people found the following review helpful By J. Schneck on June 4, 2008
Format: Hardcover
I was amazed at the details Bob Kealing related in the book. He really brought Brownie Wise (as well as Tupper himself) to life. The story is not a "slam job" but an even-handed look at the rise and fall of a strong-willed single mother. Brownie Wise was an integral part of Tupperware's meteoric rise. Sadly, as a woman, she was all too easily cast aside. This book relates a sad chapter in the history of Tupperware that I had no idea of. The authors detailed accounts made it easy to connect with the main characters in a way some historical novels never do. I also loved the way he put you "at the scene" by relating details of significant events taking place at the same time as the story. I predict you will be pleasantly surprised at the level of details and straight-forward writing style of this book. Excellent story about one of America's first successful business women.
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3 of 3 people found the following review helpful By Thomas J. Damigella on June 13, 2008
Format: Hardcover
Our family is one of the original Tupperware pioneers mentioned in this book. I was very impressed with the author's ability to really capture an honest and accurate account of Brownie's spectacular rise to power in Tupperware as well as her eventual demise in the business world of the 50's. This book gives credit where it is due to all the early players that were responsible for creating this truely unique American Company. There has always been more to the Brownie Wise and earl Tupper relationship then people today understand and this book does tell the full story well.
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4 of 5 people found the following review helpful By T. Pogue on March 15, 2014
Format: Kindle Edition Verified Purchase
What a disappointment to discover, after I bought the Kindle edition, that all of the photos are "deliberately omitted from this space." This omission should be clearly stated BEFORE selling the book! I don't know why the photos were omitted, but since Kindle editions are supposed to be the same as print, I would call this deceptive advertising!
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Format: Hardcover Verified Purchase
As I write this, there is apparently a movie in development based on this book, with Sandra Bullock rumored attached, to play Brownie Wise.

It is, overall, an extraordinary (well-told) story: the meteoritic rise of a female executive in the male-dominated business world of mid-20th -Century America. It's really an understatement to say she was before her time; it is difficult to imagine how solid that "glass ceiling" was way back then. She was the first woman on the cover of Business Week magazine. What is also extraordinary is how fast she fell, to the point where she is nearly a forgotten figure today (although an eventual movie might change that).

You can see her fall approaching as you read about her rise to the top. The story of Tupperware is the story of two characters: Earl Tupper, the inventor/owner, who would just assume keep a low profile and make his money, and Brownie Wise, who brought Tupper's wares to market, building the highly-successful direct-sales operation, the Home Party Division. It was a yin-yang relationship. Within only a couple of years, there were 1000s of Tupperware "dealers" throughout the US, wowing homemakers with the plastic bowls that "burped" to seal in freshness. Wise became a celebrity, appearing in the major magazines of the day. Dealers and distributors competed to win the stylish clothing she wore. The annual conventions at the division's headquarters in Orlando, FL - the "jubilees" - were spectacular.

And this is when you see the Shakespearean tragedy - the evitable fall after the envious rise. The publicity and her celebrity, used to promote the Tupperware brand and sales model, started to get to Wise's head - she started making serious mistakes -- and she was playing a game in which Mr.
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