Bronze Winner of the 2007 Independent Publisher Award. Your Web site can be your most effective marketing tool if you know the secrets to creating a message that "talks" to your audience. Learn to think like your readers and communicate a riveting message. Use power words to hypnotize and make them reach for their wallets. Discover how you can target, connect with, and motivate your Internet customers on every single page of your Web site! Internet writing expert Michelle Howe will guide you step-by-step through the process of creating compelling content for every page of your Web site. From the Homepage to the About Us page, you will learn: Why online copywriting differs from the print copywriting; How to incorporate your company's "voice" online to increase sales; Which marketing strategies work for the Internet and which don't; How to create a Homepage that captivates visitors; How to connect with your audience and express your message clearly ...and much, much more!
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Book Description
Editorial Reviews
About the Author
Michelle Howe, MBA, president of Internet Word Magic, specializes in writing irresistible copy for Web sites. She consults with companies to assist them in effectively positioning their online marketing message to match their offline branding. Her E-Mail Productivity System training is a customized training program that covers the issues of business writing, e-mail etiquette, e-mail security and the liabilities of e-mail.
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Most Helpful Customer Reviews
5.0 out of 5 stars
An easy-to-follow "must-have" of tips,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Turn Browsers into Buyers: Secrets for Turning an Internet Profit (Paperback)
Written by Michelle Howe, the president of Internet Word Magic, Turn Browsers Into Buyers: Secrets for Turning an Internet Profit is a guide to improving the effectiveness of one's website as a marketing tool. Chapters discuss how online copywriting is different from print copywriting and how to create online copy that captivates the reader (for example, avoid technical jargon unless one's entire intended market is expected to be fluent in it); which marketing strategies work on the Internet (in addition to being amoral and legally questionable, spam/bulk email is emphatically not effective!), and a wealth of other tips, tricks, and techniques. "Remember the three-click rule; don't make them click more than three times to make the sale." An easy-to-follow "must-have" of tips, tricks and techniques for anyone running a web site for business advertising or profit.
5.0 out of 5 stars
Buy this book,
This review is from: Turn Browsers into Buyers: Secrets for Turning an Internet Profit (Paperback)
Anyone who has a website needs this book. I have never devoured a book as fast as this one. I ended up with 8 pages of notes after finishing the exercises. I've been online for 3 years and thought I understood internet marketing. After I finished Michelle's book I was embarrassed when I looked at my site. So I took the 8 pages of notes and completely rebuilt my site. The book paid for itself in the first hour of being back online. I will recommend this book to everyone online!
5.0 out of 5 stars
This takes the intimidation factor out of internet marketing.,
By
This review is from: Turn Browsers into Buyers: Secrets for Turning an Internet Profit (Paperback)
Plan to keep this book close at hand and reference it daily. Michelle Howe provides a simple, step by step method for attracting internet browsers and converting them into buyers. The author doesn't miss any detail on ensuring that your web viewers connect with your site - from font sizes to sentence length, everything counts. The book itself is interactive and prompts the reader to create their personal web strategy. I'm always attracted to books that make my life and my business easier. This is a crucial book for any business, large or small. If you don't get it right on the web, prepare to be left behind.
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