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Turn Browsers into Buyers: Secrets for Turning an Internet Profit

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Written by Michelle Howe, the president of Internet Word Magic, Turn Browsers Into Buyers: Secrets for Turning an Internet Profit is a guide to improving the effectiveness of one's website as a marketing tool. Chapters discuss how online copywriting is different from print copywriting and how to create online copy that captivates the reader (for example, avoid technical jargon unless one's entire intended market is expected to be fluent in it); which marketing strategies work on the Internet (in addition to being amoral and legally questionable, spam/bulk email is emphatically not effective!), and a wealth of other tips, tricks, and techniques. "Remember the three-click rule; don't make them click more than three times to make the sale." An easy-to-follow "must-have" of tips, tricks and techniques for anyone running a web site for business advertising or profit.

Anyone who has a website needs this book. I have never devoured a book as fast as this one. I ended up with 8 pages of notes after finishing the exercises. I've been online for 3 years and thought I understood internet marketing. After I finished Michelle's book I was embarrassed when I looked at my site. So I took the 8 pages of notes and completely rebuilt my site. The book paid for itself in the first hour of being back online. I will recommend this book to everyone online!

Plan to keep this book close at hand and reference it daily. Michelle Howe provides a simple, step by step method for attracting internet browsers and converting them into buyers. The author doesn't miss any detail on ensuring that your web viewers connect with your site - from font sizes to sentence length, everything counts. The book itself is interactive and prompts the reader to create their personal web strategy. I'm always attracted to books that make my life and my business easier. This is a crucial book for any business, large or small. If you don't get it right on the web, prepare to be left behind.

Reviewed by Irene Watson for Reader Views (4/07)

Michelle Howe, author of "Turn Browsers into Buyers," is no newcomer to the Internet world. She has been specializing in writing for web sites, as well as creating writing programs, and consulting with companies that want to successfully position their online advertising message for many years. Howe has now compiled all her expertise in a concise and extremely user-friendly book. Her writing style and presentation of information is easy to understand and implement.

Howe begins her book by reiterating that businesses need a website, however, she states that "yes, you need a Web site, but don't put one up until you know why you want to have a website." She further explains that the website should be part of the marketing plan and that you, as the holder of the website, must know its purpose. Some of the reasons that Howe feels we should have websites are: sell products and/or information, generate leads, get subscriptions, educate/entertain, and promote a cause.

This 270-page book is not to be taken lightly, nor will you go through it in one sitting. "Turn Browsers into Buyers" is a reference book as well as a how-to book. For example, before even attempting to set up a website, Howe helps you prepare the content for the site by addressing demographics and psychographics, using language that works, explaining various writing styles, as well as addressing issues such formatting, colors, and specific pages (homepage, about us page, services page).

Being a firm believer that the website is the store front and "curb appeal" is the most important factor, I am elated to have Howe's book. I must admit that I felt well-versed on website design and content, but after perusing "Turn Browsers into Buyers," I realize now how much I didn't know or didn't even entertain the possibility.

This is a MUST GET book for anyone that is contemplating setting up a website. It is a MUST READ before setting up the website, whether doing your own, or hiring a professional. Even more so, this book is a MUST HAVE to anyone that has a website already. I can assure you that if you have a website in place, after reading "Turn Browsers into Buyers" you will make some major changes. I can guarantee that! Howe brings up ideas that I'm sure you haven't even thought of. The money spent on this book will increase your buyers by 100-fold plus.

Book received free of charge.