Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue [Paperback]

Duane Forrester (Author)

Book Description

Publication Date: April 16, 2010

Turn online visitors into paying customers!

You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.

From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn’t for multiple online marketing strategies, including:

• E-mail
• Online searches
• Internet advertising
• Webinars
• Videos
• Social networking

You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

Editorial Reviews

About the Author

Duane Forrester is a senior program manager with Microsoft, where he runs the internal SEO program for MSN. He is a founding co-chair of SEMPO’s in-house SEM committee and author of How to Make Money With Your Blog. Forrester also writes for SearchEngineLand.com.

Product Details

• Paperback: 240 pages
• Publisher: McGraw-Hill; 1 edition (April 16, 2010)
• Language: English
• ISBN-10: 0071635165
• ISBN-13: 978-0071635165
• Product Dimensions: 9.2 x 7.4 x 0.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,144,847 in Books (See Top 100 in Books)

More About the Author

I am an in-house online and search marketing expert, working with Microsoft. Formerly, I sat on the Board of Directors with www.SEMPO.org (Search Engine Marketers Professional Organization) and can sometimes be found at my blog (www.theonlinemarketingguy.com) where I speak about online marketing and monetizing websites. My first book is How To Make Money With Your Blog.

I started my marketing career with Caesar's Palace Casinos back in 1995. Thus my background includes PR, tv advertising, promotions management, direct mail marketing and all the usual off-line tactics.

Following that, I moved into online marketing with a small content publisher that later grew to employ almost 200 people in 3 different countries. During that time, I learned email marketing, search engine optimization, paid search marketing and more.

With the advent of social media marketing, my current role allows me to delve deeply into internal programs to see how best to work across programs to improve my main focal area - seo.

I run my own websites as a sideline, which are monetized, of course. I do get an actual cheque every month from Google as I participate in their Adsense program and my sites generate enough conversions each month to get a cheque sent my way. (think 4 figures a month) All of that experience is what I pour into my books. I know these techniques work because I use it myself on my own websites.

Otherwise, I have 3 dogs and love to ride around the Pacific Northwest on my motorcycle.