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Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue Paperback – April 16, 2010
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About the Author
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Prior to this role, I was one of the leading speakers for Bing/Microsoft at search conferences, often keynoting. While at Bing, I relaunched the Webmaster Tools program (highly successful), and worked closely with PR, Marketing, Engineering and Product Management.
Before Bing was home, I ran the in-house online and search marketing team for MSN across the US & Americas. Formerly, I sat on the Board of Directors with www.SEMPO.org (Search Engine Marketers Professional Organization) and can sometimes be found at my blog (www.duaneforrester.com) where I speak about online marketing and monetizing websites.
I started my marketing career with Caesar's Palace Casinos back in 1995. Thus my background includes PR, tv advertising, promotions management, direct mail marketing and all the usual off-line tactics.
Following that, I moved into online marketing with a small content publisher that later grew to employ almost 200 people in 3 different countries. During that time, I learned email marketing, search engine optimization, paid search marketing, building affiliate programs, ecommerce, community management and more.
I run my own websites as a sideline, which are monetized, of course. I do get money every month from Google as I participate in their Adsense program. All of that experience is what I pour into my books. I know these techniques work because I use it myself on my own websites.
Otherwise, I have 2 dogs and love to ride up and down the West Coast on my motorcycle.