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Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue Paperback – April 16, 2010

5 out of 5 stars 4 customer reviews

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Editorial Reviews

About the Author

Duane Forrester is a senior program manager with Microsoft, where he runs the internal SEO program for MSN. He is a founding co-chair of SEMPO’s in-house SEM committee and author of How to Make Money With Your Blog. Forrester also writes for SearchEngineLand.com.
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Product Details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill; 1 edition (April 16, 2010)
  • Language: English
  • ISBN-10: 0071635165
  • ISBN-13: 978-0071635165
  • Product Dimensions: 7.4 x 0.6 x 9.2 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,163,596 in Books (See Top 100 in Books)

More About the Author

I currently work as the VP of Organic Search Operations at Bruce Clay, Inc., one of the oldest, most respected internet marketing companies online. There I work with teams in search optimization, content creation & management, social media management, paid search, design and more.

Prior to this role, I was one of the leading speakers for Bing/Microsoft at search conferences, often keynoting. While at Bing, I relaunched the Webmaster Tools program (highly successful), and worked closely with PR, Marketing, Engineering and Product Management.

Before Bing was home, I ran the in-house online and search marketing team for MSN across the US & Americas. Formerly, I sat on the Board of Directors with www.SEMPO.org (Search Engine Marketers Professional Organization) and can sometimes be found at my blog (www.duaneforrester.com) where I speak about online marketing and monetizing websites.

I started my marketing career with Caesar's Palace Casinos back in 1995. Thus my background includes PR, tv advertising, promotions management, direct mail marketing and all the usual off-line tactics.

Following that, I moved into online marketing with a small content publisher that later grew to employ almost 200 people in 3 different countries. During that time, I learned email marketing, search engine optimization, paid search marketing, building affiliate programs, ecommerce, community management and more.

I run my own websites as a sideline, which are monetized, of course. I do get money every month from Google as I participate in their Adsense program. All of that experience is what I pour into my books. I know these techniques work because I use it myself on my own websites.

Otherwise, I have 2 dogs and love to ride up and down the West Coast on my motorcycle.

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Having worked in the online industry for more than ten years, most marketing people have always been concerned with traffic, and the need to get more traffic. They don't care where it comes from or how you get it, they just keep on wanting more and more traffic. Turn Clicks Into Customers is a great book for online marketers to understand the types of traffic, where that traffic comes from and what the value of it is. It's not just about volumes it's about converting that traffic into a customer, ensuring they get to the right page on your site for the piece of information they are looking for. While the book doesn't go deeply down any one rabbit hole around the technical aspects of it be it Search, E-mail, etc. it does a great job of explaining pretty much any means a customer can come to your site, and the thought that needs to go into that customer source. This book is focused on the the strategy and thought of where you're customers are coming from, and how to diversify and use your online portfolio marketing and spend.
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Format: Paperback
Google and other search engine companies carefully guard their algorithms - the precious crown jewels that compute at least 200 different search factors in mysterious ways. In any company, only a handful of select search engine professionals have access to their firms' "algorithmic string[s]." Such abstruse information incarnates the concealed technical elements of the internet. To succeed online, businesspeople need to understand the internet's arcana. Search engine optimization guru Duane Forrester proves a seasoned and savvy guide. His comprehensive, minutely detailed book will help you knowledgeably navigate online to realize the maximum return from your internet activities and expenditures. Forrester shows you how to convert web page visitors into paying customers, and how to make money with email campaigns, online videos, blogs, online advertising placements, webinars and more. getAbstract finds that his book is ideal for this purpose. Read it and reap!
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Format: Paperback
As an active internet marketing professional for over six years, I find it critical to read books on an going basis as trends and strategies change. Duane Forrester with Bing's Webmaster Program has written this gem which has solid and timeless online marketing techniques. In particular Chapter 6 - learn how Webinars are a great way to build a list from prequalified prospects. Chapter 7 - explains how it’s important to pair Calls to Action with visual banners and what sizes are optimal. Chapter 13 - covers Industry Expert Interviews and my favorite was with Rae Hoffman who drives home the importance of optimizing a site for conversions. It’s all about providing value to customers and monetizing the right opportunities. There are well thought out techniques in this book to help covert prospects and increase revenue.
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