Turn eBay Data into Dollars [Paperback]

Ina Steiner (Author)

Book Description

Publication Date: December 21, 2005

You already have the answer to boosting your eBay sales and profits...

You just have to know where to look. Turn eBay Data into Dollars shows you how to use the powerful tools available on eBay to sell smarter and make more money on every sale. Learn to mine sales data from tools such as Andale Research Tools, Terapeak, and DeepAnalysis. Generate sales and traffic reports using eBay and Sellathon ViewTracker so you can easily analyze your data and make informed business decisions.

You’ll learn to apply the results of your research to your eBay listing and marketing strategies. Then, you can better determine what to sell, how much to charge, how to improve traffic, and how to stay ahead of the competition.

Editorial Reviews

From the Back Cover

You already have the answer to boosting your eBay sales and profits...

You just have to know where to look. Turn eBay Data into Dollars shows you how to use the powerful tools available on eBay to sell smarter and make more money on every sale. Learn to mine sales data from tools such as Andale Research Tools, Terapeak, and DeepAnalysis. Generate sales and traffic reports using eBay and Sellathon ViewTracker so you can easily analyze your data and make informed business decisions.

You’ll learn to apply the results of your research to your eBay listing and marketing strategies. Then, you can better determine what to sell, how much to charge, how to improve traffic, and how to stay ahead of the competition.

• Measure and analyze your sales performance to increase profit margins
• Discover what eBay data can--and can’t--tell you
• Apply data to fundamental listing strategies
• Learn the basics of data mining and analysis
• Find the most effective keywords for your listing titles
• Make better inventory acquisition decisions
• Market your business like a PowerSeller
• Improve traffic and conversion rates
• Use competitive intelligence techniques to get a leg up on the competition
• Learn how PowerSellers are increasing revenue through data analysis

About the Author

Ina Steiner, M.B.A., is cofounder and editor of AuctionBytes.com, the most trusted source of information for the eBay community. She has been quoted widely as an eBay authority in the Wall Street Journal, the New York Times, Smart Money, and on Public Radio's "Marketplace."

Product Details

• Paperback: 256 pages
• Publisher: McGraw-Hill; 1 edition (December 21, 2005)
• Language: English
• ISBN-10: 0072262362
• ISBN-13: 978-0072262360
• Product Dimensions: 9 x 7.3 x 0.9 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #1,767,437 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

27 of 31 people found the following review helpful:

1.0 out of 5 stars Misleading Title - Simple Introduction to Data Collection Tools, May 2, 2006

By 

I. Bajwa (Milwaukee, WI) - See all my reviews
(REAL NAME)   

This review is from: Turn eBay Data into Dollars (Paperback)

A lot of effort has been put in this book by authors. Unfortunately its worth less. Book's title is hyped up like most books on eBay (big surprise - Any eBay book with big claims in title should be a red flag). In nut shell this book is basically collection of introduction to data collection tools that can be used for eBay. This information (with latest updates) is also available from vendor of tools. I question the value of this book - there is simple none. Here is how this book has failed:

1. To start with what good does it bring for reader to copy information from web and put it in a book. There is even no comparison of tools !!!

2. Authors lack any practical experience in data collection field or on running business on eBay. They have included some small pieces of information from consultants and sellers. But nothing that can add significant value. Reality check - consultants on site optimization are going to share their money milking plans!

3. This book claims that it will help you turn eBay data into dollars (I translate it as saying that it will help you increase sales). In reality data collection tools are only tools. You need a strategy, plan and operating mechanism to take any data and convert into more sales. Beyond data collection the book is completely void of any suggestions on strategy.

15 of 16 people found the following review helpful:

5.0 out of 5 stars AKA Understanding Your Golden Goose, February 3, 2006

By 

Survivors Edge, LLC "Survivors Edge, LLC" (USA) - See all my reviews

This review is from: Turn eBay Data into Dollars (Paperback)

A fantastic book, not for beginners. Easy to understand IF you have some basic experience as seller on eBay. What I appreciated most about this book is that it isn't filled with empty fluff or solicitations for other services and books. Also doesn't waste time with the obvious like you'll find at those obscenely expensive seminars. For the do-it-yourself type, this book is worth its weight in gold, as so your increase in revenue will be. 'Ebay Traffic the Smart Way' is a good companion to this title.

12 of 13 people found the following review helpful:

5.0 out of 5 stars Great for serious eBay sellers, January 16, 2006

By 

R. McCoy (Tulsa, OK United States) - See all my reviews
(REAL NAME)   

This review is from: Turn eBay Data into Dollars (Paperback)

I just finished reading this comprehensive new book written by Ina Steiner, founder and editor of AuctionBytes.com. It is filled with practical techniques for getting optimum selling results from eBay, the popular online auction site.

This three-part, eleven-chapter book offers an in-depth examination of numerous suggestions for eBay sellers to locate and analyze data to help sell the right products and earn the greatest profits. The book states there "are no magic pills or secret formulas" to guarantee success but equipped with data-analysis tools, listing strategies and more, you can become a smarter eBay seller.

I highly recommend this book for anyone who is serious about maximizing sales and having a successful eBay business.