"The Turnaround Experience" is for managers of troubled companies looking to turn themselves around and for managers of healthy firms seeking preventative policies for keeping themselves out of trouble. Throughout this book, the author offers strategies based on actual historical experience. He shows how to determine which methods work and which consistently fail, to identify what managerial skills, character traits, and value orientations contribute to successful turnarounds, to analyze the role of sales proficiency, financial acumen, and product development and develop action plans to retain and expand the customer base. These strategies are useful not only to business managers but also to members of government, finance institutions, insurance companies, educational institutions, and suppliers of needed services.
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