Twelve South (12-1015) BookBook for iPad in Red (3rd Generation New iPad, iPad 1, and iPad 2)

by Twelve South

• Unique, handmade case doubles as a fully adjustable iPad display stand
• Hardback cover and spine offers 6 sides of superior protection and zipper-sealed sides
• Vintage design offers distinct appearance and a stealthy level of security

Product Details

• Product Dimensions: 1.2 x 8.5 x 11 inches ; 7 ounces
• Shipping Weight: 12.6 ounces
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B0042X8XC8
• Item model number: 12-1015
• Average Customer Review: 3.8 out of 5 stars  See all reviews (143 customer reviews)
• Amazon Best Sellers Rank: #38,333 in Electronics (See Top 100 in Electronics)
• Date first available at Amazon.com: September 12, 2010

Product Description

Amazon.com

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From the Manufacturer

Cover to Cover, This is a Killer Case.

The BookBook Case for iPad, iPad 2, & new iPad (3rd gen.) is a handmade one-of-a-kind, hardback leather case that doubles as a fully adjustable stand. Along with its vintage looks, this case makes iPad feel as if you’re holding a real book, and in many ways you are holding a book. BookBook for iPad forms a safe cocoon around your prized iPad. The hardback cover and spine provide impact protection, while the hard protective inner frame offers crush protection. Hand distressed covers mean no two look alike. As a bonus, the unique design of this case disguises iPad for an extra level of stealthy security. BookBook for iPad is available in two styles: dark brown cover with black beneath 'BookBook' on the spine (Classic Black) and a more vibrant brown cover with red behind 'BookBook' on the spine (Vibrant Red).

Chapter Two. It's Also a Stand.

One of the neat surprises with BookBook for iPad is the fact that it transforms into a fully-adjustable, hands-free stand. How so? By using the oldest trick in the book, a button and string. You’ll find a button on the inside left cover of the case and a leather tassle connected to the other side. To use BookBook for iPad as a stand, fold the two covers backwards to form a “V”, then stretch the tassle under the case and wrap it around the button. Adjusting the length allows you to determine your perfect viewing angle. Then enjoy a movie, your favorite webisodes or a photo slideshow. Now you can see why this will be a bestseller.

Curl up with a good BookBook.

Reading books on iPad is pretty cool. Reading books on an iPad tucked into a BookBook for iPad is even cooler because it feels just like holding every book you’ve ever held. BookBook for iPad has a soft, padded, dark chocolate interior that doesn’t distract your eyes when viewing your iPad. That padded interior also keeps your iPad scratch free. BookBook for iPad is a great way to enjoy a much more organic reading experience with iPad.

A Story About Protection.

BookBook for iPad is designed to keep your iPad safe and secure as you shuttle it from place to place. A soft, velvety interior cushions iPad and two supple leather corners and an elastic band hold the tablet in place. Hardback covers with reinforced corners provide impact protection. The tough spine and a hard protective inner frame offer crush protection. Dual zippers seal the deal, while allowing to unzip just enough to sneak in the charging cord or a headphone cable. And finally, the design of the case protects you from looking like everyone else. Talk about a happy ending.

BookBook is the perfect iPad disguise.

One of the neatest features of BookBook for iPad is the stealthy security it delivers. Tucked inside BookBook, no one will ever see your iPad, even when it’s right under their nose. Sitting on a coffee table, dorm room or desk, BookBook for iPad looks like a vintage piece of literature, not a fancy iPad. It’s a great disguise and a simple way to reduce the risk of your iPad getting stolen.

	Product Dimensions
	Width 8.3 inches (210 mm) Height 10.6 inches (270 mm) Depth 1 inch (25 mm)

Check Out Twelve South's Entire BookBook Collection

iPad/iPad 2/new iPad (3rd gen.)	13-Inch MacBook/MacBook Pro	15-Inch MacBook Pro	MacBook Air
Twelve South BookBook for iPad, iPad2, & new iPad (Black)	Twelve South BookBook for 13-Inch MacBook/MacBook Pro (Black)	Twelve South BookBook for 15-Inch Macbook (Black)	Twelve South BookBook for 11-Inch MacBook Air
Twelve South BookBook for iPad, iPad2, & new iPad (Red)	Twelve South BookBook for 13-Inch MacBook/MacBook Pro (Red)	Twelve South BookBook for 15-Inch Macbook (Red)	Twelve South BookBook for 13-Inch MacBook Air

Brief Product Summary

BookBook is a one-of-a-kind, hardback leather case designed exclusively for your Apple products. Available in Classic Black or Vibrant Red, BookBook brings three levels of security to your prized iPad, iPad 2, & new iPad (3rd gen.). First, the hardback cover and spine provide solid protection from the rigors of the road. Second, the vintage book design disguises the iPad for superior security. And third, the stylish case protects you from being like everyone else because BookBook is totally original, just like you.

Product Description

One of the neat surprises with BookBook for iPad is the fact that it transforms into a fully-adjustable, hands-free stand. How so? By using the oldest trick in the book, a button and string. You'll find a button on the inside left cover of the case and a leather tassle connected to the other side. To use BookBook for iPad as a stand, fold the two covers backwards to form a "V", then stretch the tassle under the case and wrap it around the button. Adjusting the length allows you to determine your perfect viewing angle. Then enjoy a movie, your favorite webisodes or a photo slideshow. Now you can see why this will be a bestseller. Reading books on iPad is pretty cool. Reading books on an iPad tucked into a BookBook for iPad is even cooler because it feels just like holding every book you've ever held. BookBook for iPad has a soft, padded, dark chocolate interior that doesn't distract your eyes when viewing your iPad. That padded interior also keeps your iPad scratch free. BookBook for iPad is a great way to enjoy a much more organic reading experience with iPad. BookBook for iPad is designed to keep your iPad safe and secure as you shuttle it from place to place. A soft, velvety interior cushions iPad and two supple leather corners and an elastic band hold the tablet in place. Hardback covers with reinforced corners provide impact protection. The tough spine and a hard protective inner frame offer crush protection. Dual zippers seal the deal, while allowing to unzip just enough to sneak in the charging cord or a headphone cable. And finally, the design of the case protects you from looking like everyone else. Talk about a happy ending.

From the Manufacturer

Cover to Cover, This is a Killer Case.

The BookBook Case for iPad, iPad 2, & new iPad (3rd gen.) is a handmade one-of-a-kind, hardback leather case that doubles as a fully adjustable stand. Along with its vintage looks, this case makes iPad feel as if you’re holding a real book, and in many ways you are holding a book. BookBook for iPad forms a safe cocoon around your prized iPad. The hardback cover and spine provide impact protection, while the hard protective inner frame offers crush protection. Hand distressed covers mean no two look alike. As a bonus, the unique design of this case disguises iPad for an extra level of stealthy security. BookBook for iPad is available in two styles: dark brown cover with black beneath 'BookBook' on the spine (Classic Black) and a more vibrant brown cover with red behind 'BookBook' on the spine (Vibrant Red).

Chapter Two. It's Also a Stand.

One of the neat surprises with BookBook for iPad is the fact that it transforms into a fully-adjustable, hands-free stand. How so? By using the oldest trick in the book, a button and string. You’ll find a button on the inside left cover of the case and a leather tassle connected to the other side. To use BookBook for iPad as a stand, fold the two covers backwards to form a “V”, then stretch the tassle under the case and wrap it around the button. Adjusting the length allows you to determine your perfect viewing angle. Then enjoy a movie, your favorite webisodes or a photo slideshow. Now you can see why this will be a bestseller.

Curl up with a good BookBook.

Reading books on iPad is pretty cool. Reading books on an iPad tucked into a BookBook for iPad is even cooler because it feels just like holding every book you’ve ever held. BookBook for iPad has a soft, padded, dark chocolate interior that doesn’t distract your eyes when viewing your iPad. That padded interior also keeps your iPad scratch free. BookBook for iPad is a great way to enjoy a much more organic reading experience with iPad.

A Story About Protection.

BookBook for iPad is designed to keep your iPad safe and secure as you shuttle it from place to place. A soft, velvety interior cushions iPad and two supple leather corners and an elastic band hold the tablet in place. Hardback covers with reinforced corners provide impact protection. The tough spine and a hard protective inner frame offer crush protection. Dual zippers seal the deal, while allowing to unzip just enough to sneak in the charging cord or a headphone cable. And finally, the design of the case protects you from looking like everyone else. Talk about a happy ending.

BookBook is the perfect iPad disguise.

One of the neatest features of BookBook for iPad is the stealthy security it delivers. Tucked inside BookBook, no one will ever see your iPad, even when it’s right under their nose. Sitting on a coffee table, dorm room or desk, BookBook for iPad looks like a vintage piece of literature, not a fancy iPad. It’s a great disguise and a simple way to reduce the risk of your iPad getting stolen.

	Product Dimensions
	Width 8.3 inches (210 mm) Height 10.6 inches (270 mm) Depth 1 inch (25 mm)

Check Out Twelve South's Entire BookBook Collection

iPad/iPad 2/new iPad (3rd gen.)	13-Inch MacBook/MacBook Pro	15-Inch MacBook Pro	MacBook Air
Twelve South BookBook for iPad, iPad2, & new iPad (Black)	Twelve South BookBook for 13-Inch MacBook/MacBook Pro (Black)	Twelve South BookBook for 15-Inch Macbook (Black)	Twelve South BookBook for 11-Inch MacBook Air
Twelve South BookBook for iPad, iPad2, & new iPad (Red)	Twelve South BookBook for 13-Inch MacBook/MacBook Pro (Red)	Twelve South BookBook for 15-Inch Macbook (Red)	Twelve South BookBook for 13-Inch MacBook Air

Brief Product Summary

BookBook is a one-of-a-kind, hardback leather case designed exclusively for your Apple products. Available in Classic Black or Vibrant Red, BookBook brings three levels of security to your prized iPad, iPad 2, & new iPad (3rd gen.). First, the hardback cover and spine provide solid protection from the rigors of the road. Second, the vintage book design disguises the iPad for superior security. And third, the stylish case protects you from being like everyone else because BookBook is totally original, just like you.

Most Helpful Customer Reviews

37 of 39 people found the following review helpful

4.0 out of 5 stars Stylish January 7, 2011

By D. Wahn

Color Name:Red|Amazon Verified Purchase

I bought this with some of the money I received for Christmas. At first, I didn't like it. The way my iPad sat in it, the top of the iPad rested on the zipper teeth at the upper edge, and I felt that closing the zipper was likely to scratch the top edge of the iPad. It was like my iPad just didn't fit far enough down into the leather "corners" that held it in. However, I really liked the design of the product -- it really looks like an antique leather-bound book, very appealing to a literature graduate student like me. So I debated for a couple of days. Then I had the idea of blowing up the product photos on Twelve South's website and seeing if maybe the "corners" in mine were sewn in a bit too high, because they certainly seemed like they should've been sewn lower. And lo and behold, the corners in mine appeared to be sewn in about 1/4" inch higher than the ones in the product photo (I determined this by looking at how the bottom corner seam matched up with the bottom zipper seam). So I decided to exchange it with Amazon.

Amazon's exchange policy is fabulous by the way. All I had to do was print out a label, box the thing back up in the original box and send it off. They shipped the replacement overnight for free, so I had the replacement a day after the return one was picked up by the letter carrier. I'm very impressed with their exchange service.

Now that I have the new one, the corners are definitely sewn in lower, and my iPad fits properly in the case. So, if you feel the iPad has a poor fit, check it! It may be just a defective case.

Now on to other aspects of the case. It seems pretty protective -- the front and back covers are reinforced with something that makes them rigid.... The case is lined by a suede/microfiber type fabric, which is nice, and won't scratch the iPad. There is a long leather cord that comes out of the side the iPad sits in. This is to wrap around the leather button on the other side of the case, so you can use it as a stand also. While this is nice, there isn't really anyplace to put the string while you aren't using it. Your options are to either thread it back under the iPad and wrap the excess around the button (like it came shipped), or to leave it out hanging free, which is kind of annoying. I ended up compromising by wrapping it around the edge of my iPad, which keeps it mostly contained, even if it isn't the most attractive solution.

I definitely would've wished for a better containment system for the iPad, also. The leather "corners" are all that holds it at the bottom, while across the top there is an elastic band, which I'm sure will eventually stretch out and become less secure. I would've felt a lot better had it been made like the Apple case, with a rim of fabric all the way around the iPad that you slide it into, and then a flap to fold under to secure. I also would do away with the zipper closure, and just have a strap to hold the case closed, which I feel would be more attractive (and also eliminate a lot of the around-the-edges bulk). Depending on how they designed it, this could also solve the necessity for a free-hanging string inside also.

It does give the iPad a bit more bulk than the Apple case, which is very slim and lightweight. However, the slight added size and weight is not enough to deter me from using it. It's not excessive.

And the thing is gorgeous. It appears very carefully distressed, to give it that well-worn look. I got the red version, which has not only red on the spine, but red corners on the covers, which are decorated with gold flourishes. The Twelve South logo is embossed unassumingly on the back -- not distracting at all. And the zipper pulls look like bookmarks, which is great. It also is made from either leather, or a decent imitation of it, so I don't anticipate there being major cleaning issues like there were with the Apple case. So, this case gets full marks for style. I feel it's a bit pricy, though, for the way they chose to hold the iPad in, and the inelegant loose string, so that's why I give it four stars overall. Read more ›

21 of 21 people found the following review helpful

2.0 out of 5 stars Very disappointed February 18, 2011

By Christopher

Color Name:Red|Amazon Verified Purchase

For something this expensive, you'd expect quality craftsmanship. Instead, what arrived was a warped folder. The interior is nice, but once my iPad goes in the case and I zip it up, it becomes incredibly warped. It looks nothing like a book. It bulges in the middle, the corners become crooked. And I'm not using a hard case or anything on my iPad- it's just a naked iPad in there. The front and back need something rigid inside them or else the "book" becomes bulged and the idea of caring around an iPad disguised as a book is worthless. I really wish I could return it, but I waited too long. Very disappointed. Not worth the price.

35 of 39 people found the following review helpful

4.0 out of 5 stars Fantastic case but straps are only OK October 16, 2010

By Dad of 2 in NC

Color Name:Brown

The case itself is a work of art. It truly looks like a well worn high quality leather-bound book. The leather quality is top of the line and it smells great too! However the high quality is marred by a weak design of the straps to hold the ipad in place. The bottom two straps are leather and work great. The top strap is simply an elastic band that looks cheap, covers a tiny bit of the top of the screen and doesn't hold the ipad firmly in place. They should redesign the top strapping and look at the ways other IPAD cases are made. Overall, I still like this case and would give it 5 stars if they improved the top strap.

31 of 35 people found the following review helpful

1.0 out of 5 stars Great Looking Case - Needs better way of securing your iPad. Result shattered screen. April 26, 2011

By Hendricks

Color Name:Red

A couple months ago we purchased a Book Book for my wife's ipad. Great looking case. Probably the best one on the market. However, today my wife's ipad slide out the top of her Book Book iPad case from the top when the item was unzipped due to the simple rubber-band type elastic Book Book has for securing the iPad at the top. The result is a shattered screen. Had the case had a better mechanism for securing the ipad from the top, the iPad would have remained in the case and would have never fallen out.

Unfortunately as good as this case looks, I can't say that it provides the best protection.

20 of 24 people found the following review helpful

1.0 out of 5 stars Great concept; poor design December 24, 2010

By Dog Owner

Color Name:Red|Amazon Verified Purchase

I love the concept behind this case and it looks just it is described... an old leather bound book. Unfortunately, the implementation of the design is unacceptable. The leather corners at the bottom of the case are too snug and placed just a tad too high into the case. Further, the elastic at the top of the case is too loose and does not hold the iPad securely. The result is that the iPad lifts up at the elastic end... the iPad actually tilts upward. What is more, one good upside down shake and the iPad drops out. In addition, the iPad has a tendency to inch out of the lower corners so that the zipper scrapes against the iPad unless you shove it back down. Too bad. The idea is a good one, but, in the end, the primary purpose of a case is to protect the device, and this just doesn't do the job adequately.
Just my 2˘,
Jo

8 of 9 people found the following review helpful

5.0 out of 5 stars How to Prevent iPad from Falling Out March 24, 2012

By Glen Grayman MD

Color Name:Red

Many reviewers have correctly noted that while this is a gorgeous, artistic case for the iPad, there is concern that the thin horizontal upper elastic band was likely to be insufficient to hold the iPad in place. Some apparently learned this the hard way when their iPad fell out, hit the ground, and shattered the glass. But, being a previous owner of Sena Cases' ZipBook (see Photo Gallery at [...], the answer became clear. I merely visited my local fabric store, purchased a small blister pack containing 1/2 inch black elastic banding, and had a nearby shoe repair shop sew in two short pieces of that elastic band diagonally across the upper corners of where the iPad would sit for a total charge of $14. Thereafter, the shoe repair shop cut out the stock thin horizontal elastic band, and now the BookBook holds my iPad in place securely. In the future, if I want to use the leather thong to hold the BookBook case in an A-frame way to watch videos, etc., I just move the two elastic bands off the upper corners of the iPad, re-wrap the leather thong as in the video on the BookBook website, and then replace the upper corners of my iPad under the diagonal bands again. This one small change makes the BookBook, for my money, the most beautiful, elegant, and functional iPad case on the market.