Chronicles the steps in the construction of the history-making Boeing 777, outlining the team management techniques, technology and business discussions, and scientific principles that made it possible. TV tie-in. 35,000 first printing. Tour.
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
5.0 out of 5 stars
Excellent Story, Funny and Fascinating,
By David (Baltimore, MD USA) - See all my reviews
This review is from: Twenty-First-Century Jet: The Making and Marketing of the Boeing 777 (Hardcover)
21St-Century Jet : The Making and Marketing of the Boeing 777 is an excellent book. Though it does not go into exqusite detail about the systems of the 777, it provides an entertaining look into not only the design and construction, but the men and woman behind the aircraft. There is more to this plane than just it's systems, and that rarely told story is what makes this unique book one that will be enjoyed by engineers, plane enthusiasts, and anyone who has ever flown on an airplane. The story behind the 777 is amazing, the complexity of the plane is daunting, and putting this all into writing, the author makes a story that rivals any novel.
5 of 5 people found the following review helpful:
5.0 out of 5 stars
A Project Management,
By A Customer
This review is from: Twenty-First-Century Jet: The Making and Marketing of the Boeing 777 (Hardcover)
This title is less about aviation and flying than it is about project management and visionary business and management practices. The challenge of designing, building, and marketing a multimillion dollar aircraft it daunting, but the insight into the personalities and practices behind the challenge are insightful, illuminating how a good end-to-end project is run.Those looking for hardcore aviation insights might be disappointed, as another reviewer was. But those who really want to understand the complex realities of running a business and a huge team will find insipration.
5 of 5 people found the following review helpful:
3.0 out of 5 stars
Fair Overview,
By A Customer
This review is from: Twenty-First-Century Jet: The Making and Marketing of the Boeing 777 (Hardcover)
For those familiar with aircraft design (or even just followed The New York Times reporting), this offers a very limited insight into the 777. It won't tell you anything that you don't already know. For the complete neophyte, however, it may be worth a go. Still, Sabbagh could have provided a more animated story with greater details. He should have said lots more in the pages provided. The PBS series based on this book is better. Given the staggering and fine attention that Boeing gave to the 777 (essentially it's gambling the whole company), Sabbagh regrettably, doesn't meet up to the recognition it so rightly deserves
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