According to the author, American culture, or American society, is in "shambles." It is a society that has been dumbed down and hollowed out as multinational corporations have virtually penetrated all of society's domains. What does such a society look like? In lieu of Enlightenment reasonableness, American society is kept in a superficial state of busyness by such mechanisms as the constant introduction of technological gadgetry (Internet, DVDs, etc), entertainment spectacles (Super Bowl, Olympics, etc), and sensationalism (Princess Di, OJ, Monica Lewinsky, etc), and infotainment, the dispensing of mountains of disconnected trivia or "information" that is not geared to inform. Kitsch, that is, "something phony, clumsy, witless, untalented, vacant, or boring [which is regarded as] genuine, graceful, bright, or fascinating" pervades the culture. There is a patina of vitality to the culture but it hides a spiritual dying.
A sub-theme of the book is that all civilizations, regardless of how grand, will face a decline, as did Rome's. One can look to such factors as social and economic inequality, declining returns on investment in solving social problems, dropping levels of social intelligence and understanding, and spiritual death as indicators of a civilization in decline. Being that the author holds that American culture is in the midst of such a decline, a purpose of the book is to serve as a guide to those who self-select themselves as "monks" who are willing to preserve non-commercial American culture and reject the global "McWorld" culture of "slogans, spin, and hype." The precedent for this monasticism is the transcription and preservation of the Greek and Roman cultures undertaken by some orders of monks from 500 AD to 1100 AD after Rome's fall, though the author admits that those monks had little understanding or appreciation for what they were saving.
Perhaps most indicative of American cultural decline is the state of education in America. Educational institutions have in a wholesale manner adopted a business culture; they are truly in the business of selling products and entertainment to students as consumers. The author finds little difference between the selling of diplomas for entry into good jobs by universities and the selling of indulgences for entry into heaven by the Church in the Middle Ages. None of these institutions are really interested in transforming the buyer. The author notes that only a small segment of the adult population reads so much as one book a year. The books that are sold consist largely of "short, sloganistic books that promise to improve lives overnight."
Much of the author's characterization of the corporate hegemony over American culture is quite accurate. But there is an element of narrowness to his thinking that could stand some review. In particular, there is a certain amount of harshness in his separation of the thinking class from the drones. Quoting Robert Browning from memory and being conversant with the works of Shakespeare, Flaubert, Virginia Woolf, and Voltaire would be a high hurdle for most to jump. And only a miniscule number of people could possibly produce the witty essays of a Lewis Lapham, editor of Harper's, rich in their referrals to all manner of literary and historical items. That probably indicates some good fortune early in life. Also, we can all construct our litmus tests for passage into the select. A broader view is needed. At one point the author suggests that what is needed is a "healthy skepticism, individual creativity, and free choice." Furthermore, despite his criticism of universities, the author, at heart, clings to the notion of universities as being the ideal locale for learning. Frankly, many would question whether the young even have the worldly knowledge to fully benefit from a liberal education. There is no real reason for that dependency. Thinking, reading, and studying should be lifelong enterprises conducted anywhere that hopefully would have relevance in the general culture.
The author's ideas concerning the pursuit of a "monastic option" are most puzzling. The author really presents no immediate purpose for his modern monks. In an era of overwhelming data, there is no need for the data preserving exploits like those of the monks in the Dark Ages. Apparently, when the global consumer culture eventually collapses of its internal contradictions, the monks will be ready to restore a pre-consumer culture primarily by example. But waiting for the system to collapse, which is bound to occur due to the unsustainability of the world's population on diminishing resources and a degraded environment, on the off chance that some underground monks, who unsurprisingly resemble liberal arts professors, will bring everyone back to their senses, seems to be a very risky proposition. In addition, the author eschews grass roots political action as a means of correcting the current corporate excess. Of course, that route has immense difficulties, but there is some chance that change could occur before the extinction of life, as we know it. Democratic action is in fact a huge part of our cultural past. Why not urge the thinking class to draw upon the American traditions of Jefferson, Paine, Lincoln, FDR, the Knights of Labor, the IWW, the Wagner Act, etc to reassert the right of citizens to participate in the governance of their affairs and institutions. There are probably more citizens disenchanted with American culture than the author realizes.
The book is strongest in its depiction of American culture and what it has become under corporate dominance. But the arguments for inevitable civilization decline, reliance on underground "monks," and the eschewing of collective political activity are far less compelling. It is difficult to contemplate a way out of the current cultural situation that does not involve a renewed sense of political participation along with cultural transformation.