or
Sign in to turn on 1-Click ordering
More Buying Choices
Have one to sell? Sell yours here
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Twilight at the World of Tomorrow: Genius, Madness, Murder, and the 1939 World's Fair on the Brink of War [Hardcover]

James Mauro
4.3 out of 5 stars  See all reviews (57 customer reviews)

Price: $28.00 & FREE Shipping. Details
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Want it tomorrow, May 24? Choose One-Day Shipping at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition --  
Hardcover, Bargain Price $6.72  
Hardcover, June 22, 2010 $28.00  
Audio, CD --  
Summer Reading
Summer Reading
Browse the best books of summer including blockbusters, beach reads, and editors' picks in our Summer Reading Store.

Book Description

June 22, 2010
The summer of 1939 was an epic turning point for America—a brief window between the Great Depression and World War II. It was the last season of unbridled hope for peace and prosperity; by Labor Day, the Nazis were in Poland. And nothing would come to symbolize this transformation from acute optimism to fear and dread more than the 1939 New York World’s Fair.

A glorious vision of the future, the Fair introduced television, the fax machine, nylon, and fluorescent lights. The “World of Tomorrow,” as it was called, was a dream city built upon a notorious garbage dump—The Great Gatsby’s infamous ash heaps. Yet these lofty dreams would come crashing down to earth in just two years. From the fair’s opening on a stormy spring day, everything that could go wrong did: not just freakish weather but power failures and bomb threats.

Amid the drama of the World’s Fair, four men would struggle against the coming global violence. Albert Einstein, a lifelong pacifist, would come to question his beliefs as never before. From his summer home on Long Island, he signed a series of letters to President Roosevelt urging the development of an atomic bomb—an act he would later recall as “the one great mistake in my life.”

Grover Whalen, the Fair’s president, struggled in vain to win over dictators Benito Mussolini and Joseph Stalin, believing that his utopian vision had the power to stop their madness. And two New York City police detectives, Joe Lynch and Freddy Socha, who had been assigned to investigate a series of bomb threats and explosions that had terrorized the city for months, would have a rendezvous with destiny at the Fair: During the summer of 1940, in a chilling preview of things to come, terrorism would arrive on American shores—and the grounds of the World’s Fair.

Yet behind this tragic tableau is a story as incredible as it is inspiring. With a colorful cast of supporting characters—including Mayor Fiorello La Guardia, Robert Moses, and FDR—Twilight at the World of Tomorrow is narrative nonfiction at its finest, a gripping true-life drama that not only illuminates a forgotten episode of the nation’s past but shines a probing light upon its present and its future.

Frequently Bought Together

Twilight at the World of Tomorrow: Genius, Madness, Murder, and the 1939 World's Fair on the Brink of War + The 1939-1940 New York World's Fair (Images of America) + The New York World's Fair, 1939/1940: in 155 Photographs by Richard Wurts and Others
Price for all three: $54.26

Buy the selected items together


Editorial Reviews

From Publishers Weekly

Former Cosmopolitan executive editor Mauro tries to underscore the irony of the 1939–1940 New York World's Fair, with its theme of world unity, opening on the brink of world war. But Mauro has multiple narratives, moving erratically between the evolution of the fair, with its slogan Building the World of Tomorrow; war brewing in Europe; and Germany gobbling up territory (Hitler refused the invitation to have a pavilion at the fair). As, one by one, European nations closed their pavilions, due to the war, the fair's theme rang increasingly hollow. During the fair's run, Einstein famously wrote to President Roosevelt expressing concern over Germany's stockpiling of uranium, giving rise to the Manhattan Project. To this unwieldy narrative Mauro adds the story of two NYPD bomb squad detectives killed when a bomb detonated on the fairgrounds on July 4, 1940. Aiming for another Devil in the White City, Mauro fails to pull all his threads together coherently, falling short of the mark. Photos. (July)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

The subtitle of this in-depth examination of the 1939–40 World’s Fair in New York is somewhat misleading as it suggests too much similarity to to Erik Larson’s Devil in the White City, in which Daniel Burnham’s architectural plans for the 1893 World’s Fair in Chicago were juxtaposed with the murderous plots carried out by Dr. H. H. Holmes. What happened in Flushing Meadows, New York, is still tragic but tame by contrast: a Fourth of July bombing that resulted in the deaths of two NYPD detectives. Still, Maro’s intensively researched history of what led up to the fair and the fair itself provides a revealing window onto the Depression and prewar America in general. The text includes a intriguing cameo by Albert Einstein, who was a visitor at the fair. Absorbing history but hardly a match for The Devil in the White City. --Connie Fletcher

Product Details

  • Hardcover: 432 pages
  • Publisher: Ballantine Books; First edition (June 22, 2010)
  • Language: English
  • ISBN-10: 0345512146
  • ISBN-13: 978-0345512147
  • Product Dimensions: 6.4 x 1.3 x 9.5 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (57 customer reviews)
  • Amazon Best Sellers Rank: #361,998 in Books (See Top 100 in Books)

More About the Author

I've been a magazine writer and editor for more than 20 years, with such varied positions as associate editor at Travel & Leisure, senior editor at Psychology Today, editor of Spy, and executive editor of Cosmopolitan. As you can see, it's an eclectic résumé--perfect for someone who likes to travel while psychoanalyzing the person sitting next to them on the plane, and skewer celebrities while offering helpful tips on securing a boyfriend and where to find the perfect shoes. All of which makes me the ideal candidate to write about the 1939 New York World's Fair.

This is what is known as "climbing the publishing ladder," one genre at a time. If anyone reading this has a connection at, say, National Geographic or Modern Cemeteries magazine, please forward them my contact info. I want to leave no stone unturned (with apologies to Modern Cemeteries). As a writer, I have also contributed feature-length articles and cover stories to magazines including Radar, Details, Ladies Home Journal, Cosmo and a host of others. I've also written for two magazines called Smoke and Drink, (sadly, I am not making this up) and as soon as I think of another vice I'll get busy again. I wonder what Al Goldstein is up to these days?

My (some would say) infamous cover packages at Spy--most notably involving Bill and Hillary Clinton and Newt Gingrich--earned coverage in the Wall Street Journal, the Washington Post and USA Today. I have also appeared on television shows including "Inside Edition," "CNN News," and "America's Talking," and enjoyed a brief stint as co-host with FOX News correspondent David Asman on a cable-TV talk show called "Damn Right!" You heard me: a cable-TV call-in show that ran opposite "Seinfeld" on channel 7,296. Even my mother wouldn't call in. It's amazing how you can stretch a single question into 57 minutes of airtime. I'm thinking of running for Congress.

Kirkus Reviews called Twilight at the World of Tomorrow "a wonderful time capsule, skillfully unpacked." (You can read the full review here.) But the other day my neighbor called me a slob for not bringing in my garbage cans, so it all evens out. And my literary hero, Neil Simon, said the book "feels wondrous and beautiful." Then again, he may have been referring to my wife.

For more news--on recording the audiobook of TATWOT (my new favorite acronym), on the ins-and-outs of publishing (in a non-Cosmo sense), and to read more glowing reviews--please check periodically on my blog page. For the non-glowing reviews, please check my garbage cans. And bring them in, if you would; my neighbor's getting touchy.

Customer Reviews

Mauro's Book, to me, was well researched and fascinating. Peter Fisher  |  15 reviewers made a similar statement
I can't recommend this book highly enough, especially if you love history. Barb Caffrey  |  15 reviewers made a similar statement
Most Helpful Customer Reviews
18 of 19 people found the following review helpful
5.0 out of 5 stars Well written and Engrossing June 4, 2010
Format:Hardcover|Amazon Vine™ Review (What's this?)
I have to admit to having a fascination with the Worlds Fairs in New York and worried this book would either be an overdramatic novelization or a dry as bone read. I was pleasantly surprised, instead, to find a well written and engrossing true-tale - created by using historical documents as the basis upon which to build the story of the Worlds Fair.

After only a few pages, you're hooked as you learn about the persons and personalities behind the 1939 Worlds Fair. Those who thought it up, organized it, worked it, and ultimately the celebrities that visited it. There are a lot of fascinating facts interwoven with the narrative and never once was I bored with the book. The author writes in such a way that you really get a 3-dimensional picture of the people - they are never caricatures or poorly fleshed out. Each feels like someone you might have known and that really makes the read that much more engrossing.

I think it is important to note that this is really about the people behind the fair and not the fair itself. You won't necessarily get a feel of what it was like to be there or experience it - that's for historical or coffee table books. Instead, you'll get a feel of what it was like to live at this time with all the factors that were going on behind the scenes of the build up and then end of the fair.

I was VERY glad to get this and I highly recommend it for history buffs or those who really like the whole idea behind the World Fairs. There is always so much going on behind the scenes and it is clear the author highly researched and really got into the mindset of the people at the time.
Was this review helpful to you?
12 of 13 people found the following review helpful
5.0 out of 5 stars Saddle Up Those Rats! July 5, 2010
Format:Hardcover|Amazon Vine™ Review (What's this?)
First, let me explain that title.....The site they picked for the 1939 World's Fair was in Flushing Meadows, Queens, and up till that point it had been a garbage dump. A BIG garbage dump. When Robert Moses, Commissioner of Parks, toured the site before construction had started he joked that he had seen rats "big enough to wear saddles." (Funny guy, unless you got in his way, but that's another story......see Robert Caro's "The Power Broker" for an excellent biography of Moses.) The book is full of little comic gems like this. We have lightbulbs at the fair being changed for a cost of $8.81 per bulb, equivalent to about $100 today according to the author, because any electrical work, including installing new lightbulbs, had to be done by union members. Another funny story concerned license plates. One of the key players in creating and building the fair was Grover Whalen, who was a master of public relations. "In 1938 he convinced Governor Lehman to allow the words New York World's Fair 1939 stamped on every automobile license plate in the state.......One particular cynic, a forty-two-year-old mechanic from White Plains named Martin McBohin, expressed his displeasure by covering up the offending ad with electrical tape and subsequently got himself arrested for defacing a license plate. Before his trial he announced to the press, 'Next thing you know the State will compel us to advertise someone's corn flakes.' " Of course, the Einstein connection is one of the most interesting parts of the book. Einstein visited the fair as an official guest and gave speeches, but he also visited as a "comman man" who just wanted to see the sights. And as we are talking about the 1939-1940 period, the author also covers the eventually successful attempt of Leo Szilard and other physicists to get Einstein to write a letter to President Roosevelt warning him of the possibility of Nazi Germany's developing an atomic bomb. Down the road, Einstein's letter eventually led to the creation of the Manhattan Project. (The author also mines some humor from Einstein's quirks. Seems he liked to walk around sockless and in sandals, wearing baggy trousers held up by a rope! One time Einstein walked into a general store out on Long Island and asked, in his thick German accent, for what the storeowner thought was "sundials". Turns out Einstein's footwear had worn out and he actually wanted sandals.) The book is more than just humorous anecdotes, though. We learn about the business side of things. The fair was a huge disappointment, financially. Attendance was much lower than expected and the fair lost money. Bondholders were upset, as was Robert Moses, who was promised some of the non-existent profits. He planned to use the money to create one of his beloved parks, in Queens. And throughout the book we also follow the exploits of two New York City detectives named Joe Lynch and Freddy Socha. Throughout most of the book we wonder why so much time is devoted to them and what connection they have to the larger story. I don't want to give anything away, but let me just say that by the ending all becomes clear.....and Mr.Mauro would not have been telling the whole story of the 1939 New York World's Fair if he had not included Detectives Lynch and Socha. This is a fine book, on many different levels, and I am happy to give it a five-star review.
Was this review helpful to you?
10 of 13 people found the following review helpful
4.0 out of 5 stars Great story but a little disjointed in the telling June 13, 2010
Format:Hardcover|Amazon Vine™ Review (What's this?)
Twilight at the World's Fair is a very good book which really could have used one more trip through the editor's notes. It covers the New York World's Fair of 1939 from the original concept in the depth of the depression, through building, opening and all the myriad problems that occurred until it closed in 1940.

Starting in the darkest part of the Great Depression a group of New Yorkers came up with the idea of revitalizing the city economy and encouraging others by hosting a World's Fair in the big apple. This meant finding sponsors willing to put up millions in support. Then transforming the land from a massive city dump into a show piece. A previous fair in Chicago had been dedicated to the past century of development. The Men of New York dreamed more than this. They wanted their fair to stand out. They were not going to look to the past but rather the future. The Theme of the fair was to be "Building the World of The Tomorrow" to give people something to aim for.

Mauro follows the twists and turns of fate that the fair and its planners lead by modern showman Grover Whelan, went through to bring it all off. Indeed the story is far more Grover Whelan's than anyone else's as he was the heart and soul of the fair, from planning to finance to greeting officials. Behind it all, as they planned to show of tomorrow, the present day was sinking towards the horrors of World War 2, and this of course affected the fair as well.

Mauro writes well and has done good research there are however a few things that could have used a little more attention. Most notable is the somewhat jerky transitions between several different stories. Each is well written and entertaining but the hand off between them is awkward and the reader cannot help but feel the strain of fitting it in. It's not that you can't see how it's fitting in in the future. Often it doesn't fit in and one is left wondering "why is it here?"

Einstein visited the world's fair. He even opened the Palestine Pavilion and that is about it. But then it goes off into several chapters, spread through the book about what else he was doing. Things which had NOTHING to do with the World's Fair except much of it happened to be on the same land mass.

Another odd fit is the story of two New York detectives who are on the bomb squad. As the fair unrolled there were bomb scares and the astute reader will realize that they will be involved in something big at the fair but when you're only 1/3 the way through the book and Mauro takes a chapter off to explain how one officer's mother in law was murdered in a botched hold up that has NOTHING to do with the world's fair you really find yourself wondering, "why am I reading this?"

One thing needing a little more attention is that a few threads are brought up and left dangling. Most jarringly he writes "The USSR pavilion had become a spooky place by the end of the summer." And then wanders off with out saying how or why?

Twilight at the World's Fair? That implies the world is coming out of something good and going into something dark. Certainly it was going into a darkness but coming from the Depression it was coming from somewhere dark too. Rather the fair, guided by the likes of Grover Whelan set a shining example of hope between dueling darkness'. But this aside, it is a very good book. A well researched look into another time, one almost forgotten in the darkness of the years that followed but which should be remembered. Mauro writes well and sets the scene and tells the tale in an entertaining fashion. However as well at the individual stories hold up, the links between them are somewhat disjointed and in all honesty almost all the parts with Einstein could have been left out without the book losing any power.

If you have an interest in the history of the late 1930's or New York City at any time then this will be a great read.
Was this review helpful to you?
Most Recent Customer Reviews
3.0 out of 5 stars A Fair to Remember
"Einstein at the World's Fair" isn't fiction and doesn't have the same powerful writing as Erik Larson's "Devil in the White City". Read more
Published 1 month ago by Erol Esen
5.0 out of 5 stars A Behind the Scenes look at the 1939-40 World's Fair
Although this fair lost money as most world's fairs do, this book paints a wonderful description of the planning and day to day challenges of running such a fabulous fair. Read more
Published 2 months ago by Ted Detjen
4.0 out of 5 stars A familiar format, but a worthy read
It doesn't take much time to realize where the inspiration of the book came from. Everything about it... the subject, the dichotomy of the plot, the title, even the SUBTITLE... Read more
Published 18 months ago by frozen01
4.0 out of 5 stars Characters, A Fair and A Tragic Tomorrow
The 1939-40 New York World's Fair, "The World of Tomorrow" has faded from memory, obscured by the tragic tomorrow that followed it. Read more
Published 20 months ago by James Gallen
3.0 out of 5 stars Things You Didn't Want to Know About the 39 World's Fair
I've always been fascinated with the 1939 World's Fair and how the "World of Tomorrow" shaped where we are today. Read more
Published 23 months ago by ROBERT W. SAINT JOHN
5.0 out of 5 stars Engrossing Historical Narrative
Similar in both style context to "Devil in the White City", "Twilight at the World of Tomorrow" weaves several stories surrounding the 1939 World's Fair into a rich and engaging... Read more
Published on April 21, 2011 by Andrea L. Heyart
5.0 out of 5 stars Outstanding history, great story, wonderful book.
James Mauro's "Twilight at the World of Tomorrow: Genius, Madness, Murder, and the 1939 World's Fair on the Brink of War" had a different title when I requested it from Amazon Vine... Read more
Published on February 20, 2011 by Barb Caffrey
3.0 out of 5 stars Good but boring history of the Fair
I'd always known that the Fair took place in the shadow of World War II but never knew anything other than that. Read more
Published on February 4, 2011 by Christopher J. Martin
5.0 out of 5 stars Very Interesting History
Although it draws unfavorable comparisons to the excellent "Devil in the White City", this book stands on its own. Read more
Published on January 17, 2011 by History Lover
5.0 out of 5 stars Very readable book about the 1939 World's Fair
The author has created an awesome work here. This book discusses the 1939 World's Fair held in new York City. Read more
Published on January 11, 2011 by James D. Crabtree
Search Customer Reviews
Only search this product's reviews


Forums

Have something you'd like to share about this product?
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Search Customer Discussions
Search all Amazon discussions


So You'd Like to...


Create a guide


Look for Similar Items by Category