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Twist: How Fresh Perspectives Build Breakthrough Brands Paperback – May 5, 2016
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Customers Who Bought This Item Also Bought
"Julie's rich experience as the vice president of brand for Virgin has been brought to life in TWIST - a wakeup call and a road map for building brands that stand apart from the competition." --Raul Leal, CEO of Virgin Hotels
"This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge." -- Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation
About the Author
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Top Customer Reviews
Also -- I have to say this -- I'm not much of a reader, but Twist was easy to read and filled with practical advice from a clear expert in her field.
There is incredible value packed in this book without being overwhelming. I even found myself smiling at a few of the stories and examples shared by Julie about her own adventures with branding as well as the stories of her clients and students.
A must read for every small business owner.
There are very few of us who have much of a marketing budget to develop our businesses, and this book ensures that the marketing investment you do make, has the impact you intended!
Most Recent Customer Reviews
As a high school student, I found this book to be not only quick and easy to read, but extremely informative and a great look into the world of marketing. Read morePublished 3 days ago by alissa bueman
I'm a co-owner of two gourmet food markets/cafes/juice bars in a small seasonal town known for food and service and I know how challenging it is and how important it is for a small... Read morePublished 7 days ago by Amazon Customer
Fresh and fun...using the basic principles from Julie's Brand School, she takes you on a journey deep inside your business or nonprofit to determine what makes you unique, then... Read morePublished 13 days ago by Janine Wolfe
I purchased this book after taking a workshop with Julie. When we met I was in the process of having a logo designed. Read morePublished 15 days ago by Lisa A. Westerfield
I'm lucky enough to know Julie professionally and this book is a wonderful, creatively inspiring guide to help any business. Read morePublished 17 days ago by Michele Johnson
After 25+ years in the communications industry, it is a delight to find this refreshingly creative twist on how to look at brands and just about everything else. Read morePublished 19 days ago by Janice Spector
As a long time advertising creative who has worked for clients big and small, I know that branding is an essential tool to stand out in today's marketplace. Read morePublished 20 days ago by Amazon Customer
As a small business owner, I've had the benefit of hearing Julie speak passionately about this topic and have used her insights to help my brand stand apart from the competition. Read morePublished 20 days ago by Judy Kalvin
If you buy one book about branding, buy this. Branding master Julie Cottineau shares ideas and practical tactics about how any business -- small to large -- can build a better... Read morePublished 20 days ago by Amazon Customer