From the Back Cover
Enter the fun, productive, supportive, and powerful world ofTwitter!
What do you have to tell the world in 140 characters? With thisguide, you'll figure out what to say as you use Twitter to enrichyour life and your business. It walks you through all theopportunities available with this social networking tool. You'llquickly gain a strong understanding of the Twitter landscape andbegin tweeting like a pro.
Get down to the basics — figure out how to find yourfriends, invite them to Twitter, and start communicating with themin public and in private
Follow and be followed — determine how to search forthesorts of people you want to follow and how you canstartcommunicating with them in a way that makes sense
Put Twitter into high gear — learn all the ways that youcan interact with the Twitter interface, from desktop clientstomobile phone tricks to shorthand commands
Cultivate your presence — explore the different ways inwhich people, businesses, not-for-profits, and other organizationscan use Twitter
Make it work — take advantage of the many resources thatare useful in getting Twitter to work best for you
Open the book and find:
How to sign up, pick a name, and invite contacts
Tips for sending private messages
Steps for building a company relationship
Tricks of the Twitter gurus
Ways to share your tweets through social networking
All about staying on the cutting edge of Twitter
Techniques for finding your tweet voice
How to connect with people and make new friends
Sign up, navigate the interface, and make connections
Make your tweets unique
Use the latest shortcuts and tools
Promote your business or cause with Twitter
About the Author
is founder of oneforty.com, a portal forTwitter services, and a top independent Twitter advisor.
Michael E. Gruen assists startup companies to get off theground with the help of cutting-edge technologies.
Leslie Poston is founder of Uptown Uncorked, a firmoffering training and consulting on social media marketing.