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Twitter For Dummies [Paperback]

by Laura Fitton, Michael E. Gruen, Leslie Poston, Jack Dorsey
3.3 out of 5 stars  See all reviews (28 customer reviews)

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Book Description

August 2, 2010 0470768797 978-0470768792 2
A fully updated guide to the how and why of using Twitter

The fastest-growing social network utility sports new features, and they’re all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and this book shows you how to join them and why you should. You’ll learn the nuts and bolts of using Twitter, how to make good connections, and how it can benefit your life and your business.

  • Twitter is the fastest-growing of the social networking tools; this book gets you up to speed on the basics as well as how Twitter can enrich your life and boost your business
  • Explains how to sign up, find friends and people you want to follow, make the most of shortcuts, use popular Twitter tools, and Twitter on the go
  • Discusses how Twitter can be used for business, fundraising, and maintaining contact with people who share common goals

With complete information about all the latest Twitter enhancements, Twitter For Dummies, 2nd Edition will help you get the most from this popular social networking tool.


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Editorial Reviews

From the Back Cover

Enter the fun, productive, supportive, and powerful world of Twitter!

What do you have to tell the world in 140 characters? With this guide, you'll figure out what to say as you use Twitter to enrich your life and your business. It walks you through all the opportunities available with this social networking tool. You'll quickly gain a strong understanding of the Twitter landscape and begin tweeting like a pro.

  • Get down to the basics — figure out how to find your friends, invite them to Twitter, and start communicating with them in public and in private

  • Follow and be followed — determine how to search for thesorts of people you want to follow and how you can startcommunicating with them in a way that makes sense

  • Put Twitter into high gear — learn all the ways that you can interact with the Twitter interface, from desktop clients tomobile phone tricks to shorthand commands

  • Cultivate your presence — explore the different ways in which people, businesses, not-for-profits, and other organizations can use Twitter

  • Make it work — take advantage of the many resources that are useful in getting Twitter to work best for you

Open the book and find:

  • How to sign up, pick a name, and invite contacts

  • Tips for sending private messages

  • Steps for building a company relationship

  • Tricks of the Twitter gurus

  • Ways to share your tweets through social networking

  • All about staying on the cutting edge of Twitter

  • Techniques for finding your tweet voice

  • How to connect with people and make new friends

Learn to:

  • Sign up, navigate the interface, and make connections

  • Make your tweets unique

  • Use the latest shortcuts and tools

  • Promote your business or cause with Twitter

About the Author

Laura Fitton is founder of oneforty.com, a portal for Twitter services, and a top independent Twitter advisor.

Michael E. Gruen assists startup companies to get off the ground with the help of cutting-edge technologies.

Leslie Poston is founder of Uptown Uncorked, a firm offering training and consulting on social media marketing.


Product Details

  • Paperback: 312 pages
  • Publisher: Wiley Publishing; 2 edition (August 2, 2010)
  • Language: English
  • ISBN-10: 0470768797
  • ISBN-13: 978-0470768792
  • Product Dimensions: 9.2 x 7.4 x 0.7 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #43,411 in Books (See Top 100 in Books)

More About the Author

Called by some Twitter's original Cinderella story or a "Queen" of Twitter, Laura "@Pistachio" Fitton is the founder of www.oneforty.com. Credited with explaining Twitter's business value to Guy Kawasaki and dozens of other tech leaders, she's been speaking professionally about the business use of Twitter since October 2007, and launched Pistachio Consulting, the first Twitter for Business consultancy, in September 2008.

She's lectured on the topic at Harvard Business School, for Cornell's Entrepreneurs' Network (she is an alum) and at numerous conferences and other universities. Consulting clients include Lotus, Anthem Health, Ford and Johnson & Johnson and she's been quoted in more than 50 national publications including the Wall Street Journal, Forbes, Fortune, Newsweek, and BusinessWeek.

Even closer to her heart, Laura believes that everyone can benefit - dramatically - from what Twitter has to offer, and shares her own 'isolated mom to sought-after author' story as an example of its power to overcome isolation. The people you meet on Twitter can remove obstacles that hold us back in our everyday lives. In December 2008 she showed how Twitter can bring thousands together to achieve big change with very small donations, building five wells in the developing world with her @WellWishes holiday wish campaign for Charity:Water. She wrote Twitter for Dummies and founded oneforty in hopes of bringing this kind of opportunity to mass audiences.

On the personal side, Laura stays busy raising her daughters and stealing bits of time here and there for ice hockey, ashtanga yoga, surfing, snowboarding and rockclimbing. She's also a stroke survivor dedicated to raising awareness. Laura makes her home near Boston, MA with her two daughters and a giant Leonberger dog named Hope.

You can follow her adventures and mishaps on Twitter at http://www.twitter.com/pistachio, or learn more about how to be a part of the next @WellWishes at http://twitter.com/wellwishes.

For speaking engagements, Laura is represented by Monitor Talent. Please contact Mel_Blake@MonitorTalent.com for more information.

Customer Reviews

Most Helpful Customer Reviews
17 of 18 people found the following review helpful
3.0 out of 5 stars My review of "Twitter for Dummies" February 3, 2012
Format:Paperback|Verified Purchase
This book could benefit from a better index. For example, the main reasons I bought it were to learn how to send tweets and retweet. The former was not listed at all and the directions for the latter are difficult to execute on my computer. At 68, I'm not technically savy and consequently need clear, simple and specific instructions with diagrams which reflect those on my computer. Unfortunately, yours do not which means that I'm still unable to complete those tasks.
I'm beginning to learn how to send the same tweet to my followers, but have not yet found out how to do several other tasks and am hoping your book will help in those areas. Several people have made requests to follow me yet when I have pressed "accept" their names have not appeared on my list of followers. Finally, I'm working on my lists now and do not yet know whether your book has been helpful enough in that area.
I hope that this frank critique is useful.
Sincerely,
W. Walker
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8 of 8 people found the following review helpful
2.0 out of 5 stars Outdated Twitter Book May 29, 2013
Format:Paperback|Verified Purchase
While the information in the book was once applicable, it is outdated and does not apply to the updates andnscreen changes that twitter has made. it was difficult to try to match the book info to Twitter page info.
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4 of 4 people found the following review helpful
2.0 out of 5 stars Horribly disappionting September 5, 2012
Format:Paperback|Verified Purchase
This book would be a lot more helpful, if half of the resources mentioned in the book existed on the Internet. Unfortunately I experienced an exercise in frustration when I tried to connect to resources mentioned in the book that didn't exist. As far as I'm concerned, the book should be read through a straw.
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3 of 3 people found the following review helpful
2.0 out of 5 stars Waste of Money July 2, 2013
Format:Paperback|Verified Purchase
There is nothing in this book that I could not find via Google for free. A complete waste of money.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Twitter for Dummies February 19, 2011
Format:Paperback|Verified Purchase
I read 3 books on Twitter in 3 weeks ... This wasn't the most detailed of the 3 I read but it was a good overview -- I liked the humor and straightforward writing style of the authors
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2 of 2 people found the following review helpful
2.0 out of 5 stars Much hype, little info July 25, 2013
By Bob
Format:Paperback
Perhaps there is not much to say about Twitter to fill a book. 90% of this book tells one how easy Twitter is to use but how to actually use it is more or less hidden in the remainder. Dummies reading this will either be bored with the rhetoric or left none the wiser.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Great for Beginners and Pros August 28, 2012
Format:Paperback
I'll admit it, I'm a sucker for the "for Dummies" series of books. I must have purchased and read over 15 different books on topics ranging from golf to SQL. They not only give you a great overview of a topic, but they offer enough information to make them useful resources long after you have read them. So when I decided to jump into the Twitterverse I knew I would start with Twitter For Dummies.

Twitter for Dummies follows the usual conventions used in the "for Dummies" series including icons that point out helpful information, highlights of useful facts and emphasis on any and all areas that need special note. What makes the series in general and this book in particular helpful is the breadth of material covered will both surely satisfy the Twitter beginner and give Twitter pros useful and effective ideas to heighten their Twitter experience.

Particularly helpful for me was the Part of Tens section near the back of the book that highlights ten twitter tools, ten useful Twitter-based services and ten cool ways to use Twitter. The glossary is also key in defining some Twitter lingo that the casual user may not understand. Also, throughout the book are interesting links and resources that will make the Twitter experience that much more fun and enjoyable for the beginner, be they private individuals or someone looking to introduce their company or business to Twitter.

Like all the "for Dummies" books I have read I highly recommend this book for those looking to make the plunge into the exciting world of Twitter.
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1 of 1 people found the following review helpful
1.0 out of 5 stars Twitter for dummies June 29, 2013
By Aldo
Format:Paperback|Verified Purchase
It is cluttered and hate reading the book. A book should be concise and clear. I do not want to read a monotonous story book.
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Most Recent Customer Reviews
4.0 out of 5 stars Great Book
I was mystified by Twitter before.I read this book. Now I feel comfortable and am having a great time on Twitter. I even spruced up my page [...]
Published 1 month ago by Terry Hueffed
3.0 out of 5 stars Twitter What???
The book is okay. I'm certainly not a dummy, but the authors sure do repeat a lot of the same unusable information over and over. Read more
Published 3 months ago by embrlady
4.0 out of 5 stars Tweeting The Kwanzaa Coloring Book
I have been a digital holdout-toward Twitter. Then I discovered that nobody was visiting my website for my book, The Kwanzaa Coloring Book. Read more
Published 3 months ago by Steven C. Thedford
1.0 out of 5 stars Outdated
It is outdated......confusing...and not very helpful for iPad or cell phone users.....for so-called dummies, it should guide them along in a much more friendly, detailed way.
Published 5 months ago by Richard Aurelio
2.0 out of 5 stars Dont bother
there is a lot of talk in this book for it not to really say anything I didnt learn anymore about twitter than i already knew. and i knew very little.
Published 5 months ago by Bryan Burns
3.0 out of 5 stars Book is ok
I thought the other twitter book I purchased was better. The problem with the "for dummies" series on anything is that they are a little too wordy
Published 6 months ago by L. Taber
5.0 out of 5 stars great book for dummies
i have never tried to get into twitter. so being a dummie on this i bought this book and it explains in detail about twittering and how it is done and how to do it..great book
Published 6 months ago by Bill Coleman
5.0 out of 5 stars great book
I gave it as a gift so I cannot say much about it. My sister was always asking me how and why twitter works.
Published 8 months ago by Caroline Mckeon
4.0 out of 5 stars Pretty good
A good beginning guide, but it will be difficult for it to stay up to date, as fast as twitter is changing. I use it as a textbook
Published 9 months ago by Rimrat
5.0 out of 5 stars Dummies for Twitter for Dummies!
This is a go-to reference to fill in the knowledge gaps for Twitter - I highly recommend for novices and pros alike!
Published 10 months ago by T. Semioli
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