From the Back Cover
Enter the fun, productive, supportive, and powerful world of Twitter!
What do you have to tell the world in 140 characters? With this guide, you'll figure out what to say as you use Twitter to enrich your life and your business. It walks you through all the opportunities available with this social networking tool. You'll quickly gain a strong understanding of the Twitter landscape and begin tweeting like a pro.
Get down to the basics — figure out how to find your friends, invite them to Twitter, and start communicating with them in public and in private
Follow and be followed — determine how to search for thesorts of people you want to follow and how you can startcommunicating with them in a way that makes sense
Put Twitter into high gear — learn all the ways that you can interact with the Twitter interface, from desktop clients tomobile phone tricks to shorthand commands
Cultivate your presence — explore the different ways in which people, businesses, not-for-profits, and other organizations can use Twitter
Make it work — take advantage of the many resources that are useful in getting Twitter to work best for you
Open the book and find:
How to sign up, pick a name, and invite contacts
Tips for sending private messages
Steps for building a company relationship
Tricks of the Twitter gurus
Ways to share your tweets through social networking
All about staying on the cutting edge of Twitter
Techniques for finding your tweet voice
How to connect with people and make new friends
Sign up, navigate the interface, and make connections
Make your tweets unique
Use the latest shortcuts and tools
Promote your business or cause with Twitter
About the Author
is founder of oneforty.com, a portal for Twitter services, and a top independent Twitter advisor.
Michael E. Gruen assists startup companies to get off the ground with the help of cutting-edge technologies.
Leslie Poston is founder of Uptown Uncorked, a firm offering training and consulting on social media marketing.