Twitter Marketing For Dummies (For Dummies (Computer/Tech)) (Paperback)

~ (Author)

Editorial Reviews

Product Description

An introductory guide to effectively using Twitter to grow your business!

The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.

In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.

• Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunities
• Analyzes several real-world examples of successful strategies for marketing on Twitter
• Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
• Shares the top Twitter applications

So get chirping and put Twitter to work for your marketing needs today!

From the Back Cover

Making Everything Easier!

Twitter® Marketing for Dummies

Learn to:

• Use Twitter to communicate with your customers

• Utilize tools to maximize your Twitter presence

• Build and use your network to spread your message

• Measure the success of your efforts

Kyle Lacy, @kyleplacy

Social media marketing consultant

Learn how to interact with your customers with Twitter

Your customers are already tweeting on Twitter, and it's time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!

• Learn from the best — see how other leading companies are using Twitter

• Details, details — learn how to sign up, create a market-friendly profile, and find followers

• The old and the new — include Twitter marketing in your overall plan with other types of media

• Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter's unique strengths

• Measure your success — discover how to assess your progress with Cligs and Google Analytics

• Follow and be followed — find the right people to follow and get them to follow you

• Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat

• Retweet to advance — spread your message with smart retweeting

Open the book and find:

• How to register your company name on Twitter

• Ways to enhance your brand with Twitter

• Tips for finding your Twitter voice

• Why you should follow the competition

• Cool tools like HootSuite, Ping.fm, and TweetDeck

• Pitfalls to avoid

• Case studies from successful campaigns

• How to become a thought leader

See all Editorial Reviews

Product Details

• Paperback: 312 pages
• Publisher: For Dummies; Pap/Pas edition (November 16, 2009)
• Language: English
• ISBN-10: 0470561726
• ISBN-13: 978-0470561720
• Product Dimensions: 9.1 x 7.4 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #84,549 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Not Just for Dummies!, November 21, 2009

By	Douglas Karr "The Marketing Technology Blog" (Greenwood, IN United States) - See all my reviews (REAL NAME)

Amazon Verified Purchase

This book and Twitterville, by Shel Israel, are the only two books you need to buy if you wish to understand what Twitter is, why you should use it and how to get it done. Kyle Lacy has done an amazing job detailing the information needed for every business - both large and small - to deploy their marketing efforts by this new medium. Twitter sounds like a toy, but it's an amazingly simple and powerful tool that businesses can use to listen and speak to their customers and prospects.

Businesses who are leveraging Twitter are seeing incredible results - in reduced customer service expenses, reduced marketing expenditures, and increases in brand awareness. Buy this book now and get started!

5.0 out of 5 stars Twitter made easy, December 9, 2009

By	Karen Seketa "More than a casual reader" (Indianapolis, IN United States) - See all my reviews (REAL NAME)

Amazon Verified Purchase

In Kyle Lacy's easy going laid back style, he takes you on a journey through what can be harrowing halls of Twitter for the novice and instantly makes it basic, easy and understandable for those of us who are social media toddlers. The information in his book is not just for the newbies out there, however. His tips and tricks have value for those who are among the Twitter accomplished who might have missed out on some the important basics or efficiencies of the system. Kyle does a great job of pointing out some of the basic etiquette without getting preachy on you. It reads more like a casual conversation over a cup of coffee rather than an informational text.