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Your customers are already tweeting on Twitter, and it's time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!
Learn from the best — see how other leading companies are using Twitter
Details, details — learn how to sign up, create a market-friendly profile, and find followers
The old and the new — include Twitter marketing in your overall plan with other types of media
Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter's unique strengths
Measure your success — discover how to assess your progress with Cligs and Google Analytics
Follow and be followed — find the right people to follow and get them to follow you
Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat
Retweet to advance — spread your message with smart retweeting
Open the book and find:
How to register your company name on Twitter
Ways to enhance your brand with Twitter
Tips for finding your Twitter voice
Why you should follow the competition
Cool tools like HootSuite, Ping.fm, and TweetDeck
Pitfalls to avoid
Case studies from successful campaigns
How to become a thought leader
Very basic, and instead of including a chapter on using Twitter (retweeting, posting, etc.) the author says to buy another book.Published 10 months ago by Iris Chicago
clear and concise....I learned a lot in a little time, and am looking forward to getting started using twitter for my new businessPublished 14 months ago by Tom F.
Priced right and all the pages were there. Great transaction. Would purchase from seller again.This is THE book you'll want if you own a Samsung Galaxy Sll like I do. Read morePublished 17 months ago by Frank Seth
This book is a mixture of bad ideas, basic marketing concepts, and fantasy.
It's written for businesses that have thousands of followers. Read more
Mr. Lacy is very thorough in describing the many options of navigating Twitter and the practical marketing applications. A job well done.Published 24 months ago by Rogue Warrior