Twitter Marketing For Dummies [Paperback]

Kyle Lacy (Author)

Book Description

Publication Date: November 16, 2009

An introductory guide to effectively using Twitter to grow your business!

The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.

In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.

• Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunities
• Analyzes several real-world examples of successful strategies for marketing on Twitter
• Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
• Shares the top Twitter applications

So get chirping and put Twitter to work for your marketing needs today!

Editorial Reviews

From the Back Cover

Learn how to interact with your customers with Twitter

Your customers are already tweeting on Twitter, and it's time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!

• Learn from the best — see how other leading companies are using Twitter

• Details, details — learn how to sign up, create a market-friendly profile, and find followers

• The old and the new — include Twitter marketing in your overall plan with other types of media

• Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter's unique strengths

• Measure your success — discover how to assess your progress with Cligs and Google Analytics

• Follow and be followed — find the right people to follow and get them to follow you

• Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat

• Retweet to advance — spread your message with smart retweeting

Open the book and find:

• How to register your company name on Twitter

• Ways to enhance your brand with Twitter

• Tips for finding your Twitter voice

• Why you should follow the competition

• Cool tools like HootSuite, Ping.fm, and TweetDeck

• Pitfalls to avoid

• Case studies from successful campaigns

• How to become a thought leader

About the Author

Kyle Lacy is co-founder and business development head of Brandswag, a design and social media communications firm. He has built his reputation around the latest methods of customer communication and Internet marketing. His clients include businesses large and small. Kyle actively tweets as @kyleplacy and blogs at KyleLacy.com about ways to communicate creatively using social media.

Product Details

• Paperback: 312 pages
• Publisher: For Dummies; 1 edition (November 16, 2009)
• Language: English
• ISBN-10: 0470561726
• ISBN-13: 978-0470561720
• Product Dimensions: 7.4 x 0.7 x 9.2 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (23 customer reviews)
• Amazon Best Sellers Rank: #566,447 in Books (See Top 100 in Books)

More About the Author

As Principal of Marketing Research and Education at ExactTarget, Kyle leads an effort to build and distribute an ongoing research series that sets aside theories and assumptions about consumer online preferences and focuses instead on solid data collected through a combination of focus groups, experiential research and online surveys.

He is the author of three books, Twitter Marketing for Dummies (2009), Branding Yourself (2010), and Social CRM for Dummies (2012). Prior to joining ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. You can follow him on Twitter at @kyleplacy or visit his blog at KyleLacy.com.

Most Helpful Customer Reviews

13 of 15 people found the following review helpful

5.0 out of 5 stars Not Just for Dummies! November 21, 2009

By Douglas Karr

Format:Paperback|Amazon Verified Purchase

This book and Twitterville, by Shel Israel, are the only two books you need to buy if you wish to understand what Twitter is, why you should use it and how to get it done. Kyle Lacy has done an amazing job detailing the information needed for every business - both large and small - to deploy their marketing efforts by this new medium. Twitter sounds like a toy, but it's an amazingly simple and powerful tool that businesses can use to listen and speak to their customers and prospects.

Businesses who are leveraging Twitter are seeing incredible results - in reduced customer service expenses, reduced marketing expenditures, and increases in brand awareness. Buy this book now and get started!

3 of 3 people found the following review helpful

1.0 out of 5 stars great content, terrible presentation on ipad version January 21, 2012

By red star

Format:Kindle Edition

I downloaded the book on ipad and eagerly read it as I am keen to start twittering. I am three-quarters way through and I am highly frustrated. The content is great as the author provides lots of useful information in an interesting way; he makes it seem simple. His passion for twitter comes trough and is contagious. BUT the presentation is terrible. On the ipad version, the figures and tables are referred to but not shown - totally missing, hyperlinks do not work, and chapters run into one another. I have authored ebooks and I appreciate the work involved in getting the book to present correctly for downloads. In this case, the publisher shamefully published it online without wihout bothering to check if it works. I respectfully urge Wiley put up a new version quickly. Until that is done, do not download this book.

1 of 1 people found the following review helpful

5.0 out of 5 stars Got Twitter? February 23, 2010

By Stephanie Daily

Format:Paperback

As a small, medium, or large business, odds are you've heard of the phenomenon that is Twitter. You know about it -- even visited [...]. Maybe you created a profile. Then you sat in front of your computer and wondered -- now what?

Enter Kyle Lacy, and "Twitter Marketing For Dummies." Kyle's straightforward savvy shines through the book. Kyle starts at ground level, walking you through how to create a Twitter account, finding people to follow, and building your online Twitter community. Read on, and you can upgrade your Twitter self! Kyle teaches you how to implement your Twitter marketing strategy through tips and suggestions that have been successful for him and his business. Finally, Kyle navigates you through promoting your company to develop sales leads, relating to the public, and "The Do's" of Twitter.

Thanks to Kyle for sharing his Twitter savvy with all of us! A must read for anyone that wants to explore the Twitter-verse!