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Twitter Marketing For Dummies Paperback – November 16, 2009

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From the Back Cover

Learn how to interact with your customers with Twitter

Your customers are already tweeting on Twitter, and it's time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!

  • Learn from the best — see how other leading companies are using Twitter

  • Details, details — learn how to sign up, create a market-friendly profile, and find followers

  • The old and the new — include Twitter marketing in your overall plan with other types of media

  • Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter's unique strengths

  • Measure your success — discover how to assess your progress with Cligs and Google Analytics

  • Follow and be followed — find the right people to follow and get them to follow you

  • Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat

  • Retweet to advance — spread your message with smart retweeting

Open the book and find:

  • How to register your company name on Twitter

  • Ways to enhance your brand with Twitter

  • Tips for finding your Twitter voice

  • Why you should follow the competition

  • Cool tools like HootSuite,, and TweetDeck

  • Pitfalls to avoid

  • Case studies from successful campaigns

  • How to become a thought leader

About the Author

Kyle Lacy is co-founder and business development head of Brandswag, a design and social media communications firm. He has built his reputation around the latest methods of customer communication and Internet marketing. His clients include businesses large and small. Kyle actively tweets as @kyleplacy and blogs at about ways to communicate creatively using social media.

Build Your Business with Twitter
Discover 5 ways you can use Twitter for marketing [PDF].

Product Details

  • Paperback: 312 pages
  • Publisher: For Dummies; 1 edition (November 16, 2009)
  • Language: English
  • ISBN-10: 0470561726
  • ISBN-13: 978-0470561720
  • Product Dimensions: 7.4 x 0.6 x 9.2 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #1,319,132 in Books (See Top 100 in Books)

More About the Author

As Principal of Marketing Research and Education at ExactTarget, Kyle leads an effort to build and distribute an ongoing research series that sets aside theories and assumptions about consumer online preferences and focuses instead on solid data collected through a combination of focus groups, experiential research and online surveys.

He is the author of three books, Twitter Marketing for Dummies (2009), Branding Yourself (2010), and Social CRM for Dummies (2012). Prior to joining ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. You can follow him on Twitter at @kyleplacy or visit his blog at

Customer Reviews

Kyle Lacy has written a book about using Twitter for businesses.
M. Brandon Eley
You will get as much as out of this book as you want to, all the information you need to know is in the text.
Austin J. Wechter
The book is full of this kind of practical wisdom plus a ton of solid information on marketing in general.
George Soules

Most Helpful Customer Reviews

15 of 18 people found the following review helpful By Douglas Karr on November 21, 2009
Format: Paperback Verified Purchase
This book and Twitterville, by Shel Israel, are the only two books you need to buy if you wish to understand what Twitter is, why you should use it and how to get it done. Kyle Lacy has done an amazing job detailing the information needed for every business - both large and small - to deploy their marketing efforts by this new medium. Twitter sounds like a toy, but it's an amazingly simple and powerful tool that businesses can use to listen and speak to their customers and prospects.

Businesses who are leveraging Twitter are seeing incredible results - in reduced customer service expenses, reduced marketing expenditures, and increases in brand awareness. Buy this book now and get started!
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4 of 5 people found the following review helpful By red star on January 21, 2012
Format: Kindle Edition
I downloaded the book on ipad and eagerly read it as I am keen to start twittering. I am three-quarters way through and I am highly frustrated. The content is great as the author provides lots of useful information in an interesting way; he makes it seem simple. His passion for twitter comes trough and is contagious. BUT the presentation is terrible. On the ipad version, the figures and tables are referred to but not shown - totally missing, hyperlinks do not work, and chapters run into one another. I have authored ebooks and I appreciate the work involved in getting the book to present correctly for downloads. In this case, the publisher shamefully published it online without wihout bothering to check if it works. I respectfully urge Wiley put up a new version quickly. Until that is done, do not download this book.
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7 of 10 people found the following review helpful By Karen Seketa on December 9, 2009
Format: Paperback Verified Purchase
In Kyle Lacy's easy going laid back style, he takes you on a journey through what can be harrowing halls of Twitter for the novice and instantly makes it basic, easy and understandable for those of us who are social media toddlers. The information in his book is not just for the newbies out there, however. His tips and tricks have value for those who are among the Twitter accomplished who might have missed out on some the important basics or efficiencies of the system. Kyle does a great job of pointing out some of the basic etiquette without getting preachy on you. It reads more like a casual conversation over a cup of coffee rather than an informational text.
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Format: Paperback
This book provides a great deal of tips for Twitter marketing. Interesting topics include: building personal Twitter tribe, promoting to attract sales leads, and building thought leadership on Twitter. It's a good step-by-step guide for new online marketers. In the meantime, for more advanced skills in online marketing, such as SEO and social media marketing, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is a perfect SEO book for cross-reference when building your business website. It teaches you how to implement on-page, off-page and server-side optimization to boost up the SEO competency of your website. For example, it teaches the readers about how to implement tactical link building to become the center of an authoritative hub and deploy facet navigation and page segmentation. It also shows the readers how to avoid duplicate content, the tactics to deploy 301 redirect, and the SEO practices of exception handling and the adoption of custom 404 error page to increase visitor retention rate, and how to increase content / code ratio as well as the programming techniques to boost the web performance. The benefits won't just stop here. It also presents plenty of tips for email marketing. It teaches you how to increase open rate, subscribe rate, CTR and conversion rate by tweaking critical email elements.Read more ›
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2 of 3 people found the following review helpful By Jinger Jarrett VINE VOICE on September 27, 2010
Format: Paperback
I'm always on the lookout for good resources to share with my readers and customers. There's so much hype in the marketplace that sometimes it's really hard to know what is legitimate and what is a lot of hype. I prefer to stay away from the hype and simply use solid marketing techniques that will continue to work.

If you are looking for solid marketing techniques to help you build your business, Twitter is just the latest in a series of sites that offers you new and somewhat different ways to market. When I say somewhat different, I mean that it's a new way to communicate, but it capitalizes on an old technique that has always worked for marketers: building a following for your products or services.

If you are looking for a guide that will help you get started, or you're an advanced marketer who is looking to get more from your Twitter campaign, this book is a good choice.

First, unlike some books or ebooks you may find on the topic, you get much more comprehensive information on how to create an effective marketing campaign for your business. The information is comprehensive. Although you'll learn how to set up your profile, this book focuses more on how to create effective marketing campaigns and solid marketing information than Joel Comm's "Twitter Power" does.

Lacy shows you how to build your "Twitter Tribe." (This is your following.) You'll also learn how to do a better job of reaching your customers, as well as providing customer service. You may even decide that you like Twitter so much that you'll want to use it to privately communicate with your business partners and teams.

This book also takes your marketing a step further discussing something a lot of internet marketing books and ebooks just don't discuss much: how to market offline.
Read more ›
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