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Twitter Marketing For Dummies Paperback – November 16, 2009


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Build Your Business with Twitter
Discover 5 ways you can use Twitter for marketing [PDF].

Product Details

  • Paperback: 312 pages
  • Publisher: For Dummies; 1 edition (November 16, 2009)
  • Language: English
  • ISBN-10: 0470561726
  • ISBN-13: 978-0470561720
  • Product Dimensions: 9.2 x 7.4 x 0.7 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #839,597 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Learn how to interact with your customers with Twitter

Your customers are already tweeting on Twitter, and it's time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!

  • Learn from the best — see how other leading companies are using Twitter

  • Details, details — learn how to sign up, create a market-friendly profile, and find followers

  • The old and the new — include Twitter marketing in your overall plan with other types of media

  • Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter's unique strengths

  • Measure your success — discover how to assess your progress with Cligs and Google Analytics

  • Follow and be followed — find the right people to follow and get them to follow you

  • Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat

  • Retweet to advance — spread your message with smart retweeting

Open the book and find:

  • How to register your company name on Twitter

  • Ways to enhance your brand with Twitter

  • Tips for finding your Twitter voice

  • Why you should follow the competition

  • Cool tools like HootSuite, Ping.fm, and TweetDeck

  • Pitfalls to avoid

  • Case studies from successful campaigns

  • How to become a thought leader

About the Author

Kyle Lacy is co-founder and business development head of Brandswag, a design and social media communications firm. He has built his reputation around the latest methods of customer communication and Internet marketing. His clients include businesses large and small. Kyle actively tweets as @kyleplacy and blogs at KyleLacy.com about ways to communicate creatively using social media.

More About the Author

As Principal of Marketing Research and Education at ExactTarget, Kyle leads an effort to build and distribute an ongoing research series that sets aside theories and assumptions about consumer online preferences and focuses instead on solid data collected through a combination of focus groups, experiential research and online surveys.

He is the author of three books, Twitter Marketing for Dummies (2009), Branding Yourself (2010), and Social CRM for Dummies (2012). Prior to joining ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. You can follow him on Twitter at @kyleplacy or visit his blog at KyleLacy.com.

Customer Reviews

Kyle Lacy has written a book about using Twitter for businesses.
M. Brandon Eley
You will get as much as out of this book as you want to, all the information you need to know is in the text.
Austin J. Wechter
The book is full of this kind of practical wisdom plus a ton of solid information on marketing in general.
George Soules

Most Helpful Customer Reviews

14 of 16 people found the following review helpful By Douglas Karr on November 21, 2009
Format: Paperback Verified Purchase
This book and Twitterville, by Shel Israel, are the only two books you need to buy if you wish to understand what Twitter is, why you should use it and how to get it done. Kyle Lacy has done an amazing job detailing the information needed for every business - both large and small - to deploy their marketing efforts by this new medium. Twitter sounds like a toy, but it's an amazingly simple and powerful tool that businesses can use to listen and speak to their customers and prospects.

Businesses who are leveraging Twitter are seeing incredible results - in reduced customer service expenses, reduced marketing expenditures, and increases in brand awareness. Buy this book now and get started!
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3 of 3 people found the following review helpful By red star on January 21, 2012
Format: Kindle Edition
I downloaded the book on ipad and eagerly read it as I am keen to start twittering. I am three-quarters way through and I am highly frustrated. The content is great as the author provides lots of useful information in an interesting way; he makes it seem simple. His passion for twitter comes trough and is contagious. BUT the presentation is terrible. On the ipad version, the figures and tables are referred to but not shown - totally missing, hyperlinks do not work, and chapters run into one another. I have authored ebooks and I appreciate the work involved in getting the book to present correctly for downloads. In this case, the publisher shamefully published it online without wihout bothering to check if it works. I respectfully urge Wiley put up a new version quickly. Until that is done, do not download this book.
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1 of 1 people found the following review helpful By Stephanie Daily on February 23, 2010
Format: Paperback
As a small, medium, or large business, odds are you've heard of the phenomenon that is Twitter. You know about it -- even visited [...]. Maybe you created a profile. Then you sat in front of your computer and wondered -- now what?

Enter Kyle Lacy, and "Twitter Marketing For Dummies." Kyle's straightforward savvy shines through the book. Kyle starts at ground level, walking you through how to create a Twitter account, finding people to follow, and building your online Twitter community. Read on, and you can upgrade your Twitter self! Kyle teaches you how to implement your Twitter marketing strategy through tips and suggestions that have been successful for him and his business. Finally, Kyle navigates you through promoting your company to develop sales leads, relating to the public, and "The Do's" of Twitter.

Thanks to Kyle for sharing his Twitter savvy with all of us! A must read for anyone that wants to explore the Twitter-verse!
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5 of 7 people found the following review helpful By Karen Seketa on December 9, 2009
Format: Paperback Verified Purchase
In Kyle Lacy's easy going laid back style, he takes you on a journey through what can be harrowing halls of Twitter for the novice and instantly makes it basic, easy and understandable for those of us who are social media toddlers. The information in his book is not just for the newbies out there, however. His tips and tricks have value for those who are among the Twitter accomplished who might have missed out on some the important basics or efficiencies of the system. Kyle does a great job of pointing out some of the basic etiquette without getting preachy on you. It reads more like a casual conversation over a cup of coffee rather than an informational text.
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2 of 3 people found the following review helpful By Aaron Craig on June 2, 2010
Format: Paperback
Like most of the "Dummy" books out there, this book isn't just for dummies! Overall, this book is very good. I am pretty proficient in Twitter and other social media platforms, so the basic information provided on Twitter is not anything new for me. If you are like me and already know Twitter, just skim through the first two chapters.

After Chapter 2 is where the real meat is. The author, Kyle Lacey does a great job in writing about using Twitter in conjunction with traditional print media. He says not to buy into one way is better than another and to use both forms of media in attracting your customer. He goes on to discuss how to attract sales leads, using Twitter as a strategy in your marketing plan and measuring the success of that marketing plan.

I would recommend this book even if you use Twitter on a daily basis. Kyle does a great job of explaining how to incorporate Twitter into your marketing strategy, which is what I found most useful about this book.

If you have never used Twitter and are considering it, BUY THIS BOOK NOW!
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2 of 3 people found the following review helpful By VictoriaHansen on April 13, 2010
Format: Paperback Verified Purchase
I own the Kindle version of the book, and purchased it along with 6 other Social Media for Dummies books. I usually read 5-6 books at a time, flipping form one to other to maintain my interest. But once I started reading Kyle's book, I couldn't put it down.

I only really have time to read on Saturday and Sunday mornings because I work 7 days a week on my business, but every Friday for the past 3 weeks I have longed for Saturday to roll around so I can read. I have never added so many highlights and bookmarks in any book I have read.

I only read business and text books, I'm not a novel reader. This book has completely changed the way I view Twitter and after the first read, in one weekend I increased my followers by 150%.

In my opinion, this is the only Twitter marketing book you need. Go Kyle, you rock.

I've contacted Kyle and am about to do a podcast with him for my website [...]If you want to find out more about the man behind the material and the book, come and listen. It will be up by the end of April 2010.

Victoria Hansen
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