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Learn how to interact with your customers with Twitter
Your customers are already tweeting on Twitter, and it's time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!
Learn from the best — see how other leading companies are using Twitter
Details, details — learn how to sign up, create a market-friendly profile, and find followers
The old and the new — include Twitter marketing in your overall plan with other types of media
Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter's unique strengths
Measure your success — discover how to assess your progress with Cligs and Google Analytics
Follow and be followed — find the right people to follow and get them to follow you
Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat
Retweet to advance — spread your message with smart retweeting
Open the book and find:
How to register your company name on Twitter
Ways to enhance your brand with Twitter
Tips for finding your Twitter voice
Why you should follow the competition
Cool tools like HootSuite, Ping.fm, and TweetDeck
Pitfalls to avoid
Case studies from successful campaigns
How to become a thought leader
Kyle Lacy is co-founder and business development head of Brandswag, a design and social media communications firm. He has built his reputation around the latest methods of customer communication and Internet marketing. His clients include businesses large and small. Kyle actively tweets as @kyleplacy and blogs at KyleLacy.com about ways to communicate creatively using social media.
Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!Published 10 months ago by cdrspock