Customer Reviews

Twitter Marketing For Dummies

5 star:		(20)
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1 star:		(1)

 

 

This book and Twitterville, by Shel Israel, are the only two books you need to buy if you wish to understand what Twitter is, why you should use it and how to get it done. Kyle Lacy has done an amazing job detailing the information needed for every business - both large and small - to deploy their marketing efforts by this new medium. Twitter sounds like a toy, but it's an amazingly simple and powerful tool that businesses can use to listen and speak to their customers and prospects.

Businesses who are leveraging Twitter are seeing incredible results - in reduced customer service expenses, reduced marketing expenditures, and increases in brand awareness. Buy this book now and get started!

Large companies have a marketing department, and some have even created a specialized social media group. But what about the home-based business owner? Where do you go for marketing and social media collaboration, especially when you're a solo entrepreneur? You can grab Twitter Marketing for Dummies by Kyle Lacy.

You'll feel like you've been invited into a casual conversation rather than reading a dry how-to instructional book. Whether you're new to marketing, Twitter or both - or have been Tweeting for quite some time - you will find expert advice on a wide variety of topics. In addition to learning what to do and how to do it, you'll also learn what pitfalls to avoid. Case studies help drive these points home to you.

So whether you're a small company and you wear the marketing hat, you're the business owner or even a solo-preneur, you're not alone with this book guiding you through the social media journey.

As a small, medium, or large business, odds are you've heard of the phenomenon that is Twitter. You know about it -- even visited [...]. Maybe you created a profile. Then you sat in front of your computer and wondered -- now what?

Enter Kyle Lacy, and "Twitter Marketing For Dummies." Kyle's straightforward savvy shines through the book. Kyle starts at ground level, walking you through how to create a Twitter account, finding people to follow, and building your online Twitter community. Read on, and you can upgrade your Twitter self! Kyle teaches you how to implement your Twitter marketing strategy through tips and suggestions that have been successful for him and his business. Finally, Kyle navigates you through promoting your company to develop sales leads, relating to the public, and "The Do's" of Twitter.

Thanks to Kyle for sharing his Twitter savvy with all of us! A must read for anyone that wants to explore the Twitter-verse!

In Kyle Lacy's easy going laid back style, he takes you on a journey through what can be harrowing halls of Twitter for the novice and instantly makes it basic, easy and understandable for those of us who are social media toddlers. The information in his book is not just for the newbies out there, however. His tips and tricks have value for those who are among the Twitter accomplished who might have missed out on some the important basics or efficiencies of the system. Kyle does a great job of pointing out some of the basic etiquette without getting preachy on you. It reads more like a casual conversation over a cup of coffee rather than an informational text.

Like most of the "Dummy" books out there, this book isn't just for dummies! Overall, this book is very good. I am pretty proficient in Twitter and other social media platforms, so the basic information provided on Twitter is not anything new for me. If you are like me and already know Twitter, just skim through the first two chapters.

After Chapter 2 is where the real meat is. The author, Kyle Lacey does a great job in writing about using Twitter in conjunction with traditional print media. He says not to buy into one way is better than another and to use both forms of media in attracting your customer. He goes on to discuss how to attract sales leads, using Twitter as a strategy in your marketing plan and measuring the success of that marketing plan.

I would recommend this book even if you use Twitter on a daily basis. Kyle does a great job of explaining how to incorporate Twitter into your marketing strategy, which is what I found most useful about this book.

If you have never used Twitter and are considering it, BUY THIS BOOK NOW!

I own the Kindle version of the book, and purchased it along with 6 other Social Media for Dummies books. I usually read 5-6 books at a time, flipping form one to other to maintain my interest. But once I started reading Kyle's book, I couldn't put it down.

I only really have time to read on Saturday and Sunday mornings because I work 7 days a week on my business, but every Friday for the past 3 weeks I have longed for Saturday to roll around so I can read. I have never added so many highlights and bookmarks in any book I have read.

I only read business and text books, I'm not a novel reader. This book has completely changed the way I view Twitter and after the first read, in one weekend I increased my followers by 150%.

In my opinion, this is the only Twitter marketing book you need. Go Kyle, you rock.

I've contacted Kyle and am about to do a podcast with him for my website [...]If you want to find out more about the man behind the material and the book, come and listen. It will be up by the end of April 2010.

Victoria Hansen

On page 103 of Twitter Marketing For Dummies I read what I wish everyone would remember about all social media, "Twitter is about engagement." On page 102 I read perhaps the most important piece of marketing advice in the book, at least for me, "You want to get as many committed, rabid, evangelistic customers as you can."

Not only is this book a great resource for effectively marketing on Twitter, but a really great marketing refresher in general. Kyle reinforces the idea that social media is simply another venue and needs to fit into your primary business marketing plan.

Twitter Marketing for Dummies has something for everyone. For the complete Twitter novice there are step by step instructions on getting started. Kyle explains quite a bit of Twitter etiquette and even some "inside" jokes.

For the more advanced Twitter marketer he has already invested the time and energy to examine several tools to use with Twitter to make your time online more effective. There are many, many "do's and don'ts" that I have already used to make really good choices about how to use social media in my business and personal life.

Bottom line for me: Twitter is fun. Business is fun. This book will help you put them together appropriately so Twitter marketing can be fun and effective.

I downloaded the book on ipad and eagerly read it as I am keen to start twittering. I am three-quarters way through and I am highly frustrated. The content is great as the author provides lots of useful information in an interesting way; he makes it seem simple. His passion for twitter comes trough and is contagious. BUT the presentation is terrible. On the ipad version, the figures and tables are referred to but not shown - totally missing, hyperlinks do not work, and chapters run into one another. I have authored ebooks and I appreciate the work involved in getting the book to present correctly for downloads. In this case, the publisher shamefully published it online without wihout bothering to check if it works. I respectfully urge Wiley put up a new version quickly. Until that is done, do not download this book.

Anyone who owns a business of any sort absolutely must read this book. Once you read this book, you will kick yourself for having not read it when it first came out. Most people who I discuss Twitter in general with do not use it for two reasons. One, they do not know how to, and two, they cannot see the benefit. "Twitter Marketing for Dummies", will make it crystal clear not only how to use Twitter in general, but also exactly how to utilize this powerful social media tool to leverage your business to heights that you could not even have imagined. The author, Kyle Lacy, does a fantastic job of illustrating step by step how to effectively maximize your presence on Twitter, construct and utilize your Twitter network to spread your marketing message, and then measure the results. I gave this book a five star rating, but if I could have given it a higher rating, I would have.

Twitter marketing for dummies by Kyle Lacy has a wealth of information. It covers all bases from novice to advanced twitter knowledge. Kyle tells you a lot of the "why's" and "hows" of twitter. In short if you don't want the twitter wave to wash right over you, order the book, and take the time to read it. You'll be surfing your twitter page to web domination!

While reading the book be sure to have your computer next to you so you can take notes, and let the words of Mr. Lacy wow and enlighten you.

The twitterverse grows faster and larger every day, don't let it pass you by. My guess is this book will pay for its self in the business you get in your first few tweets.

Another thing about this is book is that Kyle Lacy is super funny! You will be laughing all the way through this book. This is not some stuffy text book that makes your eyes feel like they are melting. This book is jam packed with info, funny jokes, comics, and real world stories.

Even though it's an older book 99% what's inside is still relevant today.

You will not regret getting this book.

@JesseSwinger