Twitter Marketing: Promote Yourself and Your Business on Earth's Hottest Social Network [Paperback]

Steve Weber (Author)

Book Description

Publication Date: September 3, 2009

-- Get a free Twitter account to attract new customers, new work, or a new job.

-- Use Twitter to connect with customers, co-workers, family, or friends.

-- Discover which of your friends, customers or competitors is on Twitter and how to connect with them -- or spy on them!

-- Save time with free Twitter software and tools.

-- Use Twitter on your PC, Mac, cellphone or iPhone, e-mail or instant-message, or any combination.

-- Save time by filtering out drivel and unimportant Tweets.

-- Integrate your Twitter use with Facebook, your blog, Web site, or MySpace account.

-- Protect your reputation and prevent customer-service issues and publicity nightmares.

-- Find new markets and boost your sales. Extend your brand and generate buzz with no hassles, no cost.

-- Learn why Twitter works better than advertising.

-- Drive traffic to your Web site, use Twitter as a virtual customer help desk.

-- Build a following of loyal customers and followers.

-- Avoid Twitter mistakes and gaffes.

Product Details

• Paperback: 114 pages
• Publisher: Weber Books (September 3, 2009)
• Language: English
• ISBN-10: 0977240665
• ISBN-13: 978-0977240661
• Product Dimensions: 8.8 x 5.9 x 0.3 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #1,179,139 in Books (See Top 100 in Books)

More About the Author

Steve Weber is the author of "Etsy 101: Sell Your Crafts on Etsy, the DIY Marketplace for Handmade, Vintage and Crafting Supplies."

Other books by Steve:

"Barcode Booty: How I found and sold $2 million of 'junk' on eBay and Amazon, And you can, too, using your phone."

"The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, eBay or Your Own Web Site"

"eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days"

"Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs"

"Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking"

"ePublish: Self-Publish Fast and Profitably for Kindle, iPhone, CreateSpace and Print on Demand"

Steve is a native of Charleston, W.Va. He is a veteran of the U.S. Air Force and a Journalism graduate of West Virginia University. Steve lives in Falls Church, Va., with his wife and their young children.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars If You Haven't A Clue; This Book Is For You!, September 13, 2009

By 

Lisette Brodey "Author" (Los Angeles, CA) - See all my reviews
(REAL NAME)   

This review is from: Twitter Marketing: Promote Yourself and Your Business on Earth's Hottest Social Network (Paperback)

Twitter Marketing is a terrific, easy-to-read book, for people who have a business, products or self to market, but who haven't a clue to on how to use the highly powerful free social-networking site called Twitter. Author Steve Weber takes the novice by the hand and explains everything one needs to know to begin the Twitter journey -- and then some. The text of this book is very readable and doesn't overwhelm the reader with too much information. It's written in a personal style that is the next best thing to sitting down with the author and having him tell you just what to do to get started. Weber offers some great personal advice for those who want to start in the "shallow end of the pool." The book also offers some advanced tips and great third-party site recommendations, but most of it focuses on helping brand-new tweeters. A terrific, non-technical basic guide for beginners.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Twitter is not pointless!, September 4, 2009

By 

Brandon Simpson "Small Town Press" - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Twitter Marketing: Promote Yourself and Your Business on Earth's Hottest Social Network (Paperback)

I created a Twitter account not long after it was created. Once I had the account, I thought, "Twitter is completely pointless, and it seems to be a condensed version of Facebook updates." I still think it's a condensed version of Facebook updates, but I don't think it's useless anymore.

I just finished reading "Twitter Marketing," and I was amazed at some of the companies' success stories, using Twitter to promote their business. I also hadn't considered some of the author's suggestions into making Twitter a valuable resource for marketing. One of the most valuable aspects of tweets is that they can appear in Google searches.

Table of Contents

Tuning into Twitter

Before You Tweet

Register at Twitter

Pucker Up and Tweet!

Tweak Your Background

Build Your Following

Tweet Effectively

Get Down to Business

Tweeting at the Next Level

Twitter Unplugged

Legally Tweeting

I think Twitter might be a good replacement for MySpace and Facebook when it comes to marketing your business or your product. I get the impression that MySpace users get annoyed when someone wants to be their MySpace friend just so they can promote their music, etc. And Facebook users don't really have to worry about spammers. People on Twitter will only follow you if they choose to.

Brandon Simpson

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent guide to Twitter, September 23, 2009

By 

Dai Kornberg "Dai Kornberg" (Los Angeles, CA USA) - See all my reviews

This review is from: Twitter Marketing: Promote Yourself and Your Business on Earth's Hottest Social Network (Paperback)

I am relatively new to Twitter but was impressed by how much information the author was able to pack into a little over a hundred pages. This book goes into setting up your Twitter account and comparisons with the other major social networking sites. The book then launches into the finer details of navigating Twitter, exploring common myths about Twitter, personalizing your account, building your following, tweeting at the next level, etc. It's a lot of pertinent information in a very small space and easily worth twice the cost. I recommend this book highly; it is probably the best possible introduction to Twitter available. And it came out earlier this month, so it is also timely!