Customer Reviews

Twitter Marketing: Promote Yourself and Your Business on Earth's Hottest Social Network

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Twitter Marketing is a terrific, easy-to-read book, for people who have a business, products or self to market, but who haven't a clue to on how to use the highly powerful free social-networking site called Twitter. Author Steve Weber takes the novice by the hand and explains everything one needs to know to begin the Twitter journey -- and then some. The text of this book is very readable and doesn't overwhelm the reader with too much information. It's written in a personal style that is the next best thing to sitting down with the author and having him tell you just what to do to get started. Weber offers some great personal advice for those who want to start in the "shallow end of the pool." The book also offers some advanced tips and great third-party site recommendations, but most of it focuses on helping brand-new tweeters. A terrific, non-technical basic guide for beginners.

I created a Twitter account not long after it was created. Once I had the account, I thought, "Twitter is completely pointless, and it seems to be a condensed version of Facebook updates." I still think it's a condensed version of Facebook updates, but I don't think it's useless anymore.

I just finished reading "Twitter Marketing," and I was amazed at some of the companies' success stories, using Twitter to promote their business. I also hadn't considered some of the author's suggestions into making Twitter a valuable resource for marketing. One of the most valuable aspects of tweets is that they can appear in Google searches.

Table of Contents

Tuning into Twitter
Before You Tweet
Register at Twitter
Pucker Up and Tweet!
Tweak Your Background
Build Your Following
Tweet Effectively
Get Down to Business
Tweeting at the Next Level
Twitter Unplugged
Legally Tweeting

I think Twitter might be a good replacement for MySpace and Facebook when it comes to marketing your business or your product. I get the impression that MySpace users get annoyed when someone wants to be their MySpace friend just so they can promote their music, etc. And Facebook users don't really have to worry about spammers. People on Twitter will only follow you if they choose to.

Brandon Simpson

I am relatively new to Twitter but was impressed by how much information the author was able to pack into a little over a hundred pages. This book goes into setting up your Twitter account and comparisons with the other major social networking sites. The book then launches into the finer details of navigating Twitter, exploring common myths about Twitter, personalizing your account, building your following, tweeting at the next level, etc. It's a lot of pertinent information in a very small space and easily worth twice the cost. I recommend this book highly; it is probably the best possible introduction to Twitter available. And it came out earlier this month, so it is also timely!

Twitter Marketing by Steve Weber is an excellent guide for both the new Twitter user and the experienced Twitter addict who is interested in exploring the marketing, promotion and advertising capabilities of the 140 character marvel.

Weber begins by answering the universal question asked by people new to Tweeting, "What good is Twitter?" and points out the benefits to both your personal life (after all, Twitter IS a social media tool) and to your business life, especially if you're in business for yourself. Weber shares a few success stories of businesses that have successfully used Twitter to increase their sales, client base and business presence, just to whet your appetite for what Twitter can help you accomplish.

Before getting into the basics of Twitter, Weber advises those new to the application to stop and think about "why" they want to use this application, pointing out that this simple few moments of reflection will help the user to get off to a good start in using Twitter to his or her best advantage.

After covering the basics of what Twitter does, how to set up an account, how to get the most out of your profile, how to search for people to follow and how to begin sending out Tweets, Weber explains how to personalize your Twitter home page and make it another marketing tool, and how to use several third-party applications to enhance your Twitter experience.

The meat of this book is the marketing aspect and how to build your following. There are certain steps that should be followed and they are all laid out here for the reader's benefit. Weber gives both some common-sense suggestions and some specific guidelines that may not occur to everyone, especially new users who are unfamiliar with what Twitter or some third-party applications can do to enhance marketing efforts.

Twitter Marketing: Promote Yourself and Your Business on Earth's Hottest Social Network by Steve Weber is 114 pages of easy to understand guidelines and suggestions for using Twitter to market your business or personal brand. Published by Weber Books. I've begun to implement some of the ideas in one of my other Twitter accounts and can heartily recommend Twitter Marketin

This is a nice, concise, how-to guide for new Twitter users. I wanted to learn how to use Twitter to promote my business in the proper way, without spamming. This book got me up and running in a week. I will keep this on my shelf for handy reference. Highly recommended.

Lance Schmidt

Like most authors, I depend on social networking for much of my marketing efforts. So I was excited about having a resource to enhance the effectiveness of my Twitter activity. I was no stranger to the effectiveness of Weber's advice: Plug Your Book! is a major part of my 27 page Excel spreadsheet book marketing plan.

Short version of this review - You will benefit from new ideas - even if you are an intermediate level user - and it will forward your goals.

Long version of this review - Here are some of the ways I've leveraged this book:

- Developed my Twitter goals, strategy, and identity, including what I would post about what days and why. Thought I knew, this took it up a whole 'nother level.

- Took a step back and reviewed my tweets from the last few weeks to see if I was developing a consistent portrait of what I care about and where I can contribute. Especially important because while they are clearly related to me, my interests might not seem coherent to everyone. I have to create that connection through my communication, what I link to, what I tweet, what I re-tweet...

It's easy to just throw out whatever on Twitter and that is not my goal. It has to all help people understand what I'm about.

- Used the search link more strategically to form relationships with those who are interested in dating, love, relationships (subject of my book) or in transforming their lives (subject of my blog).

Results: mutual guest blogging, tweets about each others' efforts, links to each others' books. Note: obviously I knew the search link existed, I just hadn't thought through the best way to use it for my goals.

- Re-designed my Twitter profile page so my book is now featured, using Weber's advice on free design resources. This also resulted in more links to my work on Google.

- Weighed in on the popular discussions of the day that interest me because, well, I am interested but also because it gives me a chance to expand my brand.

- Finally understood why people use the "at" and pound (hashtags)signs and now am using them to forward my goals.

- Deepened relationships formed on LinkedIn by learning how to use tweets to respond both personally and globally.

- Submitted my name to Twitter directories per Weber's suggestion. Why not? (BTW, landed under my name on Google within an hour!)

- Deepened relationships by responding to others' tweets, including thank you's for pictures, articles, I enjoyed or learned from. I wanted to be a "giver", not a "taker", and Weber had some great ideas for creating channels for doing that, esp. in explaining the differences between conversing and broadcasting and when each is appropriate.

- I haven't yet taken advantage of the "Automate Twitter" section, but plan to do so to get more exposure for my blog.

- I used tiny url and Tweetdeck already, but Weber does a great job of explaining why to use and comparing options on these applications. And these are resources everyone needs to exploit.

Thanks, Steve! This book shows you care...

I just finished reading "Twitter Marketing" by Steve Weber. This is absolutely the best information I have read on Twitter. I'm fairly new to Twitter, and found this book immensely helpful.

Steve covers everything from the basics to valuable advanced tips and techniques for getting yourself and/or your business out there into the Twitter universe. The book is loaded with great resources and advice for becoming a "Twittering" success.

Steve also happens to be a great writer with a gift for explaining things clearly and concisely. His book is eminently readable and a valuable resource for anyone using Twitter, from novices to experienced users. I'll be recommending the book to my friends and colleagues on Twitter.

This book is easy to read and filled with a wealth of information on how to make the most of Twitter. It's an inside, barebones book on what Twitter is and does. Mr Weber takes you step by step from setting up a free Twitter account to attracting followers and staying connected. He also goes into detail with lots of extra stuff from using free apps, software to integrating with other sources. As a writer, I think that I benefitted most by using Twitter to market and advertise my product while at the same time making me aware of potential pitfalls. My favorite chapters were about custom tweaking your backgrounds and how to do a more extensive search to find your target audience using the search buttons and hot topic subjects. This book is a must if you are seeking to expand your business and create a wider audience online.
JAX, Author, Freelance Writer, Entrepreneur
Author of Heart of the Jaguar
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Steve Weber provides an excellent introduction to the world of Twitter. Starting with defining your Twitter goals, setting up your account, deciding who to follow, and how to build a following, this book will get you going quickly. Although I am already on Twitter (@edpriority) and have started to build a following using the tips Steve mentions, his section on third-party products and advanced searches was quite helpful to me. A quick read, it takes the mystery out of Twitter and should motivate you to join in.

Steve Weber has again taken a complicated subject and gone step-by-step so that the reader can benefit from clearly explained information. Beginners will appreciate the screen shots of how to do things on Twitter while advanced Twitter users will appreciate reminders of Twitter techniques as well as third-party applications that can be quite useful.

If you do any kind of Internet marketing, I truly believe that you should be on Twitter. And if you need help starting on Twitter or improving your Twitter techniques, get this book now!
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